Xouk Opens in Pudong, "Azul International" All-Day Dining
The Azul Group is running full steam ahead with their expansion of Xouk, their all-inclusive international concept. They've just opened a new location in Pudong, joining a slew of popular venues on the new eating and drinking Weifang Lu strip.
The Azul Group
Xouk & Expansion
Chef-founder Eduardo Vargas has been operating The Azul Group in China for nearly 20 years. The group has five brands under its belt, Colca, Azul, Bhacus, Azul Italiano, and Xouk by Azul. This latest location is the Shanghai-homegrown group’s seventh restaurant, and their first in Pudong.
As for expansion, The Azul Group are considering expanding outside of Shanghai, and maybe even outside of China. Still, as one of the partners mentioned, they're still a privately owned company with three main partners, and are therefore cautious of their next step. Locale and customer base will be the key drivers in planning their next step.
The interiors are similar to the other locations of Xouk, in that its inspired by "souks" or market places in the Arab world. Arches, mosaic, fronds, with more of a garden/oasis look and feel. There’s also a terrace.
It’s casual, easy-going, and also dog-friendly in the front section of the restaurant.
The Food
Xouk @ Pudong
On the menu is a melting pot of cuisines, borrowing bits from the group’s Latin roots and backgrounds of Asian and Western. Xouk is “Azul international,” serving all day brunch, lunch, dinner. About 15 new dishes have been added to the restaurant's repertoire since I last visited.
Brunch is served daily from 11am to 3pm on weekdays and 10 am to 3pm on weekends, featuring brunch standards of avocado toast to pancakes, and loaded breakfast plates with eggs.
Then, there’s an all-day menu from 12pm to 10pm that runs the gamut from healthy salads to sandwiches. Addictive snacks like the poke nachos, large plates of zesty-spicy salads with Southeast Asian flair, and excellent burgers make an appearance.
The dinner selection features heftier dishes that are more suited for sharing like grill platters and seafood rice, as well as drink-suitable accompaniments like the Spanish-inclined cold cuts board.
I do have to say, the cheesy, creamy croquettas are great.
As for drinks, it’s an A-to-Z selection from house signature cocktails to classics, beer (and even Guinness on draft), and wines from ¥38 by the glass. Soft drinks, mocktails, smoothies, and fresh juices aplenty, too.
Recommended dishes: Garlic prawns, poke "nachos", tuna katsu, Xouk grilled chicken, Latin lobster rice, and of course, the flan.
Xouk also has weekday lunch sets from ¥76, one main plus a soup or salad, add ¥15 for a selected drink.
If there was one in my neighborhood, I’d probably be a regular, especially since it’s dog-friendly. I don’t claim to be an expert in Pudong’s offerings, but I imagine Xouk is a great addition to the neighborhood, what with its wide selection of dishes for all palates and its pocket-friendly prices. Average check is about ¥200, including a drink.
Deals
Nomfluence Readers Deals
The deal below is valid from now until March 31, 2023 for Nomfluence Readers when you book via the QR Code below!
22% off your food bill. All day from Monday to Friday.
Sponsored by The Azul Group
📍82 Weifang Xi Lu, near Pucheng Lu 潍坊西路82号, 近蒲城路
📞 58661888
🕒 Mon-Fri, 11am-10pm; Sat-Sun, 10am-10pm
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