珠海卓越 · 旭辉 · 江屿海 | 红，又不只是红 | SPI山水比德

SPI山水比德：

从前期客群定位得出

我们需要呈现一个年轻化的产品

设计始于对年轻生活方式的探索

在不缺乏个性的当下

艺术与时尚

是年轻圈层无法规避的关键词

但

关于唯一性的探索过程中

我们需要更多的突破口

两场自然里的时装秀给了我们最初的启发

我们看到了时尚与自然无界的融合度

款款走来的不只是模特 还涌动着自然最原始的力量

它传递的是原生的自然风情和时尚艺术的共生关系

也许

最具独特的时尚

便是与自然的连接

From our customer positioning,
we need to present a younger product.
Design begins with the exploration of young life style.
At the time of containing various personalities,
art and fashion
it's a keyword that young people can't avoid,
but in the process of exploring uniqueness,
we need more breakthroughs.
Two natural fashion shows gave us the initial inspiration.
There was an integration of fashion and nature.
It's not just models that come along,
but also the most primitive power of nature.
It conveys a symbiotic relationship
between natural customs and fashion art.
Perhaps
The most unique fashion 
is the connection with nature

设计师走进自然 © 哈艺手机拍摄

我们在核心区植入一片起伏的林

让这片原生的森境成为这个场的核心

并根据场地视线关系丰富地形态

营造不同视角下的自然美感

展现“纯粹、生态、共生”的自然境界

围绕这片森境

我们用一条艺术长廊行进空间串联

艺术长廊牵引着动线中的情绪变化

就像

“最好的建筑是这样的

我们深处在其中

却不知道自然在那里终了

艺术在那里开始”

We planted an undulating forest in the core area
to make the original forest become
the core of the field.
According to the relationship of sight in the site to enrich the form.
Creating natural beauty from different perspectives,
showing the natural state of "purity, ecology and symbiosis"
Around the forest
We use an art corridor to connect the space
The art gallery leads the emotional changes in the moving line
It's like
"The best building is like we are deep in it
but don't know where nature ends
or where art begins"

△ 策略解析：自然与时尚的融合

The fusion of nature and fashion

后场艺术长廊是连接售楼处与样板房的唯一动线

我们希望

长廊里的空间是富有情绪感染力的

情绪跟随空间的转换而变化

我们希望

看房的过程不是一个重复的标准动作

而是一次充满戏剧性的艺术体验

它是植物的容器

是光影的载体

是每一个转角的惊喜

The backcourt art gallery is the only moving line

connecting the sales office and the model house.
We hope the space in the corridor is emotional.
Emotion changes when the space changes.
We hope the process of looking at the house
is not a repeated standard action.
It's a dramatic artistic experience.
It's a container for plants.
It's the carrier of light and shadow.
It's a surprise at every corner.

△ 策略解析：沉浸式艺术体验

The fusion of nature and fashion

△推演过程

Deduction process

△项目全景图

Panorama of the project

延续性的昭示界面

主题雕塑贯穿全场

转角处驻足的惊喜

Continuous display interface

The theme sculpture runs through the audience

Surprise to stop at the corner

主入口处景观并没有过多的着墨，我们希望景观更多的是烘托建筑的形态，形成一个延续性的昭示界面，给客户最纯粹的视觉美感。

The landscape at the main entrance is not overly inked. We hope that the landscape is more to highlight the shape of the building and form a continuous interface for presentation, giving customers the purest visual beauty.

用漂浮的森屿塑造场所精神

不同角度间的美感

起伏的变化富有感染力

 Shape the spirit of place with floating forest islands

Beauty between different angles

 The ups and downs are infectious

景观成为室内最写意的画面

夜晚为森屿增添几分静谧

林间的一抹红带来时尚的活力

远处的水瀑是流动的背景

 The landscape becomes the most freehand picture in the interior

 Add a bit of tranquility to the forest island at night

A touch of red in the forest brings fashion vitality

 The waterfall in the distance is the flowing background

森屿的营造是本案的核心，我们希望这片流动的森屿是我们对自然最有力的诠释。形态上我们赋予他起伏的美感，在起伏的变化中形成对视线最直观的感染力，同时我们希望这种自然最原始的感染力能伴随客户整个行进过程。功能上我们希望这片森屿能与人的使用行为产生关系，给予更多参与的可能性。

The creation of Senyu is the core of this case, and we hope that this flowing area of Senyu is our most powerful interpretation of nature. In terms of morphology, we give him an ups and downs of beauty, and form the most intuitive appeal to the line of sight in the ups and downs. At the same time, we hope that this natural and primitive appeal can accompany the customer's entire journey. Functionally, we hope that this piece of Mori Island can have a relationship with people's behavior and give more possibilities for participation.

水上会客厅是最写意的风景

回望处视线温婉开阔

夜幕下，强化了度假氛围

The floating meeting room is the most enjoyable scenery

Looking back, the sight is gentle and wide

Under the night, the holiday atmosphere is strengthened

平静水面传递足不出户的度假风情

吧台是社交的核心

流动的水瀑激活空间活力

The calm water conveys a holiday style

without leaving home

 The bar is the core of social

The flowing waterfall activates the vitality of the space

悬浮的泳池是森屿的背景亦是一处写意的风景。我们依托泳池打造漂浮于水上的会客厅，它俨然成为了视线的核心焦点。我们设置了动态的水瀑，在现代度假氛围下，流动的水声更是生动了画面。对望处，目染漂浮的森屿 ，正在起伏流淌，视线温婉开阔。我们希望它不仅具有度假感的泳池 更应成为不可或缺的独特风景。

The floating swimming pool is the background of the forest island and it is also a freehand scenery. We rely on the swimming pool to create a living room floating on the water, which has become the core focus of our sight. We have set up a dynamic water waterfall. In the modern holiday atmosphere, the sound of flowing water makes the picture more vivid. In the opposite direction, the floating forest islands are undulating and flowing, and the sight is gentle and wide. We hope that it is not only a resort-like swimming pool, but also an indispensable and unique scenery.

树影流过室内留下斑驳的美感

每一次转角都传递着情绪

自然生动于光与影之间

The shadow of the tree flows through the room leaving a mottled beauty

Every corner conveys emotions

 The bar is the core of social

森屿连接着室内外的视线渗透

室内亦是景观的风景

光影形成有机的韵律感

行走于虚实之下的空间

The forest island connects the sight of indoor and outdoor

The interior is also a landscape

 Light and shadow form an organic sense of rhythm

 Walking in the space under the imaginary and reality

艺术连廊贯穿整个看房动线，我们希望这里是我们整个情绪营造的核心。漫步于长廊里：自然的渗透、光影的流动 ，它是自然的容器也是时间的载体。 我们欣喜于不经意间转角的惊喜，亦或许在行停间捕捉到了那一抹流淌在自然里的时尚诗意。我们希望通过这种渗透的艺术来传递沉浸式的空间感染力，让空间的变换成为挑拨我们情绪的来源.

The art gallery runs through the entire line of viewing. We hope that this is the core of our entire emotional creation. Strolling in the promenade: the penetration of nature, the flow of light and shadow, it is a container of nature and a carrier of time. We are delighted by the surprise of turning the corner inadvertently, and perhaps we have captured the fashion and poetry flowing in nature during the walk and stop. We hope to transmit the immersive space appeal through this penetrating art, and let the transformation of space become the source of our emotions.

结语| 项目感言

EPILOGUE丨COMMENTS ON THE PROJECT

——这是一个有两个甲方爸爸的项目

“但庆幸的是我们遇到了旭辉和卓越两个对产品力有着极高要求的甲方，在前后期都给予了团队方向性的意见与落地的支持。当然这并不是一个完美的项目，我们用了大量室内化的设计手法，这给落地的细节带来很大的挑战。在空间有着较高还原度的同时细节还是有些许遗憾。但这些不完美却是我们最宝贵的经验，让我们的设计之路越来越坚定。

感谢卓越集团

晏总，艾总，德哥，李工，

项目定向过程目标明确坚定了设计的方向，有更多时间对空间与细节进行推敲。

感谢旭辉深圳

赵总，左总，马总，陈总，想哥，

一如既往对项目的高要求，跟旭辉合作的过程也是团队学习与上升的过程。

最后，辛苦王博与先根还有李宏前后期团队的小伙伴们，感谢我们的每一次坚持。”

——深圳设计院 副总设计师 哈艺

△甲方与设计团队现场照片

Site photos of Party A and design team

| 项目信息

项目名称：珠海卓越旭辉江屿海

委托业主：卓越集团粤西公司 旭辉集团深圳区域

景观设计：山水比德深圳设计院事业二部

景观施工：广州市景晖园林景观工程有限公司 

建筑设计：柏涛建筑设计（深圳）有限公司

建筑施工图：广东都市建筑规划设计有限公司

景观摄影：南西摄影  山水比德品牌部

项目地点：广东珠海

设计面积：6700㎡（展示区）
设计时间：2020年10月
建成时间：2021年4月

感谢 SPI山水比德

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