Prophet Wins Grand Prix at Transform Awards Europe 2019

Prophet was awarded the Grand Prix – the highest accolade at Transform Awards Europe 2019 – for the rebranding of Hikma, a multinational pharmaceutical company.

The Transform Awards, which recognise excellence in rebranding and brand development, provided a night of celebration for Prophet, taking home the biggest award of the night, and scooping Gold in Best Brand Architecture Solution and Best Brand Consolidation for our work with Hikma.

“We’re so proud of this coveted achievement and it was such a pleasure to create a brand that matched Hikma’s ambitions, a truly successful and powerful solution,” said Clive Rohald, Executive Creative Director and Partner at Prophet who led the rebrand. “It’s interesting that in the global pharmaceuticals sector, despite the proliferation of M&A activity and the expanding brand portfolios, many organisations are still resistant to re-evaluate or make the crucial strategic checks needed to support their vision and goals.”

Prophet evolved the Hikma brand for its next chapter, developing a brand strategy that included a new architecture system along with a new and compelling visual identity. The Transform judges commented on its “beautifully designed, confident and established solution that brings together multiple brands into one master whilst remaining true to the core purpose of brand. Coherent strategy, contemporary and human design.”

Our Work/ Hikma

Building a Brand as Big as
Its Business

Following years of tremendous organic growth, Hikma, the multinational generics pharmaceutical company, soon realised the scale of the business had become far greater than the scale of the brand. Having such a fragmented brand was limiting Hikma’s brand strength and ability to build a powerful reputation as a global company among external stakeholders and employees alike.

Hikma needed a simple, unified brand that would help to set it apart on the global playing field. Reducing the complexity and confusion created by its current portfolio of multiple brands, Prophet worked to consolidate under one, global master brand to build consistency and drive impact.

A brand positioning was also developed: 'Better Health Within Reach', which successfully anchors Hikma's core fundamental belief that good quality medicine should be available to anyone, anywhere. This has been brought to life with a differentiating digitally-enabled visual identity system that clearly signals and supports a new chapter of the business.

In the six months following the new brand launch, the share price has increased by 130% – tracking well above its competitors. Not only have Prophet helped to position Hikma more prominently in the competitive marketplace, but internally the feedback from employees and leaders across the globe has been overwhelmingly positive. Pride in the company has grown.

" The move to a single enterprise brand, paired with the new positioning and visual identity, has been truly transformational for our company. Employee feedback from across the globe has been incredible. The new brand has created a real momentum and focus on being more connected, finding efficiencies and better ways of working together, and building our ‘One Hikma.’ It has really set us up well for the future. "

Brooke Clarke, VP Corporate Affairs at Hikma

About Prophet

Prophet is a consultancy that helps clients find uncommon growth through marketing, brand, experience, innovation and organization & culture capabilities. We operate differently than other consultancies, blending insight, strategy and creativity with an optimistic yet pragmatic approach.

We have partnered with some of the world’s most successful companies, including Electrolux, T-Mobile, UBS, Formula-E and GE. With eleven global offices and more than 350 experts in marketing, innovation, digital and design, we are able to bring together the right people with the right experience to solve our clients’ business challenges. Prophet.com

Click [ Read More ] to see more work from Prophet.

 Prophet x Sun Life Financial: 
 A Brand Story That Resonates 

 Prophet Drives Growth in Asia 
 Winning 7 Transform Awards