【推荐】Infonomics 信息经济学(8页)
本书可以评价为 4.5 分(满分5分)。中文版本翻译也相当专业,看中文版亦可。只是为了尽可能保持作者原意,下面的内容保持英文版。仅选取书中提到的模型,可参考性极高。
Introducing Infonomics: Treating information as an actual asset
MANAGING INFORMATION: Applying asset management principles and practices to information
MEASURING INFORMATION: Gauging and improving information's economic characteristics
MONETIZING INFORMATION: Generating economic benefits from available information assets
Methods to Monetizing Information
Establish an information strategy or information product function
Inventory your available information assets
Draw inspiration from and adapt how others have monetized data
Identify ways to generate direct and indirect economic benefits from each information asset
Test monetization ideas for feasibility
Prepare data and establish market
Gauge success and alter strategy/tactics as necessary
Some Thoughts on the Unique Economics of Information
The principle of supply and demand operates differently with information than with other assets.
The forces of information pricing and elasticity affect everything from data markets to data security.
The marginal utility of information for both human and technology-based consumers of information should drive business and architecture decisions.
How the opportunity costs of certain information assets must be factored into selecting and publishing them.
How the information production possibility frontieraffects information-related behavior and investments.
The information yield curveconcept can gauge the relative affects of information asset management maturation.
Contents
Introduction
Part I Monetizing Information as an Asset
Chapter 1 Why Monetize Information
Chapter 2 Prime Ways to Monetize Information
Chapter 3 Methods for Monetizing Information
Chapter 4 Analytics: The Engine of Information Monetization
Part II Managing Information as an Asset
Chapter 5 Information Management Maturity and Principles
Chapter 6 Information Supply Chains and Ecosystems
Chapter 7 Leveraging Information Asset Management Standards and Approaches
Chapter 8 Applied Asset Management for Improved Information Maturity
Part III Measuring Information as an Asset
Chapter 9 Is Information an Asset?
Chapter 10 Who Owns the Information?
Chapter 11 Quantifying and Accounting for Information Assets
Chapter 12 Adapting Economic Principles for Information
Chapter 13 Infonomics Trends
Appendix A Information Management Maturity Challenges
Appendix B Sample Legal Rulings Related to Information Property Rights