|新闻|日本植物肉 Japan Plant Based Meat

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最近的一份报告显示，在日本，越来越多的消费者选择对自身有好处、对地球有好处的食物，因为他们对环境、动物福利和自身健康的担忧都有所增加。在有意识选择少吃肉的人群中，只有20%的人选择吃肉类替代品，他们更喜欢吃蔬菜而不是肉类替代品。

A recent report shows that in Japan, more consumers are choosing good-for-me, good-for-earth foods, due to increased environmental concerns, animal welfare, and for their own health. Out of this conscious population that chooses to eat less meat, only 20% of them are choosing to eat meat substitutes, preferring to eat vegetables than meatlike alternatives.

快速消费品专家研究表明，在日本:

FMCG Gurus research shows that in Japan:

1. 7%的日本消费者从未吃过肉，32%的人偶尔吃肉。

2. 主要原因是健康，56%的人认为少吃肉更健康，46%的人这样做是出于对动物福利的担忧。

1. Currently, 7% of total Japanese consumers, have never eaten meat and 32% only eat meat sometimes. 

2. The main reason for this is health with 56% associating eating less meat with being healthier 46% are doing so due to concerns over animal welfare.

在仍然定期吃肉的消费者中，18%的人已经努力减少肉类摄入。这些消费者减少肉类消费的主要原因是环境问题。越来越多的人意识到畜牧业和气候变化之间的联系，这导致许多消费者成为弹性植物性饮食主义者(32%)。

Of the consumers who still eat meat on a regular basis, 18% have made efforts to reduce meat intake. The main reason these consumers are looking to reduce meat is an environmental concern. Growing awareness about the connection between animal agriculture and climate change has led to many consumers becoming flexitarian (32%).

日本许多消费者不吃植物性肉类的原因有很多，根据之前提到的小组所做的研究和调查:

1. 40%的人认为肉类替代品不会让他们有饱腹感，

2. 35%的人说，这款产品缺乏风味和多样性，

3. 33%的人更喜欢吃蔬菜而不是肉类替代品，

4. 说到口味，蘑菇和豆腐是最受欢迎的两种口味，很多人不喜欢肉味。

There are a number of reasons why many consumers in Japan avoid Plant-Based Meat. According to the research and survey did by the group mentioned before:

1. 40% felt that meat alternatives do not make them feel full

2. 35% said there is a lack of flavour and variety

3. 33% prefer to eat vegetables over meat replacements. 

4. When it comes to flavors, mushroom and tofu are the top two preferred flavours and meatlike flavours are not preferred by many.

来自水果、蔬菜和植物的天然色素是首选。

Natural Colouring from fruits, vegetables, and plants is preferred.

似乎很多日本消费者都更喜欢蔬菜而不是植物肉。如果一个消费者主要吃的是天然食品，想要减少肉类，他们会选择更多的新鲜蔬菜、豆类、全谷物、水果，而不是加工过的植物性肉类，这也没什么奇怪的。

It seems like a lot of the Japanese consumers prefer Vegetables over Plant-Based Meat. It is not surprising if a consumer was eating mostly a whole foods diet and wants to reduce meat, they would opt for more fresh vegetables, beans, whole grains, fruits than Processed Plant-Based Meat.

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Article Partially Contributed By Our International Media Partner

https://vegconomist.com/

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