外贸干货 | 不同国家和场景下的开发信模板

有很多新手想了解不同情况下应该如何写开发信。

说真，开发信没有万能模板。

成功的单子可能千篇一律，但客户的需求总是各有不同。对于外贸新手来说，应该掌握的是整合以及灵活。

什么意思？

就是在每些模板上，即根据自己的行业、公司、产品情况以及自身的经验判断进行调整和完善，做出一套适用于自己的邮件模板，这样能让自己在以后每一次与客户进行邮件沟通的时候都能够高效省时，最大程度上提升客户开发跟进工作的整体效率和效果。

从网上收集整理了一些常用开发信模板，会归纳为几个部分陆续放送，大家根据自己情况选用和调整……

本期模板目录

1、不同国家开发信模板

2、询盘式开发信模板

3、开门见山式开发信模板

4、新产品开发信模板

5、市场信息动态分享型开发信模板

6、客户鉴证式开发信模板

7、问卷式开发信模板

8、邮件群发式开发信模板

9、催眠式开发信模板

10、事件营销邮件模板

不同国家开发信模板

北美：美国,加拿大,墨西哥等特点

1.开门见山式来直接表达你的中心思想

2.简单说明，不要复杂的表达

3.他们喜欢你认真的做事情，有很强的时间观念

4.喜欢用PayPal作为支付工具

注意事项：

5.用企业邮箱，尽量不用免费的QQ邮箱和个人邮箱

6.交流用语用we代替I

Hi Mr XX,

Good Day！

QUALITY IS OUR CULTURE

ABC Co ., Ltd. ( one of the grey hair for LED more than 16 years. Our core competencies is A and B, our market is USA. Our sales pitch is WITH US YOUR MONEY IN SAFE YOUR BUSINESS IN SAFE . Hopefully to be (your honest dealer and trustworthy supplier in China)

Blow is some of our best seller M/ N产品for your reference . We can accept payment by PAYPAL ( The easy way to pay money for A merican customers)

Pls don't hesitate to contact me anytime .

欧洲：哥英,法,德,意等特点

1.严谨、保守、思维缜密。

2.追求质量和试用鬼主意，讲究效率，关注细节

3.信守合同，崇尚契约。

4.注重时间观念，对于迟到和不守时的人没有好感

5.谈判时注重给他们带来的感觉，他们喜欢能给他们带来安全感的人

6.喜欢有证书证明的供应商和售后质量保证的服务

Hi XXXX,

ABC Co ., Ltd. is LED Business Model in China . We had the honor to serve the 2nd big distributor/XXX  公司in UK; XX公司 in USA; XXX公司 in Dubai; All our items are coming with certification and we  have special team work for after sales service. We are ready for signing contract with you in case you need it, as honest dealer we never crook our customers . (安全感)

(TIME IS GOLD) for you and for us. So we have professional production line and staff who are making nice quality in short time . (质量, 时间)

Below/Attachment is new items and some information about our best seller, our factory and certificate, hope we can have long term business with you in near future .

中东特点：

1.他们的英文水平不是很好，所以英文简单表达，有必要时大写，说明很重要

2.邮件内容要尽量详细，做什么的，要怎么做，一一叙述出来

3.公司的产品要详细的描述

4.产品最好配有图片和说明书

5.他们喜欢价格低的产品

6.如果你们的产品有品牌，那就是最好了，品牌效应

7.中东国家的人交流属于慢热型，要慢慢的熟悉客户，客户才会持续升温

DearXXX,

BEFORE READING MY EMAIL, PLS BE SURE THAT AM REALLY HOPE WE CAN BE FRIENDS EVEN WE DO NOT HAVE ANY BUSINES . (用一种舒缓感觉拉近客户间的距离) We ABC Silicone 10 years Professional with Middle EAST Market, We Have served many of biggest company around the world such as A公司, B公司, C公司 etc. (客户鉴证显示公司实力和产品质量) and we are top in condensation and addition cured silicone filed.

We trust you will like our quality and our service. We can offer you very perfect price with very nice quality . And also we can sign contract with you to be more safe. And we can full refund money  back to you if there is any quality problem . We trust that with us your money will be in safe and your business will be in safe. As quality is our culture, so hope you give us a chance to serve you and we believe that you will be happy with us. I send you some of our best seller data sheet . Pls check it as follows---

Contact me if you need any help in China, and pls remember I am really hope we can be good friends even you don 't do business with us, pls remember this is .

南美：巴四,阿根廷,哥伦比亚,委内瑞拉等特点

1.不妥协，坚持己见 

2.假期多，订单节奏慢，交易时间长 

3.信守合同观念淡薄 

4.喜欢简单的英文表达，尽量不要太复杂和隆重

5.喜欢分期付款，当地超市，标价的时候也会体现分期付款的价格； 

6.很注重售后服务，还有产品的耐用性， 同样情况下，如果你的产品耐用性比同行的好，就会比较受到他们的欢迎； 

7.比较喜欢欧式的和有CE认证,OEM.

8.喜欢被提问的方式

9.喜欢免费样品

Hi, Dear xxx,

Are you interested in saving some money? Are you interesting in good quality with nice price? A nd are you interested in small order with fast delivery?  (提问的方式投其所好)

So pls let you know we can offer all these for you, ABC Silicone is the TOP rtv liquid silicone factory in China more than 10 years. Below is our best seller, pls check it. Any interested, more information & FREE SAMPLE (免费样品投其所好) will be provided for your reference . Hope to hear from you soon. Good Business Start Here!

澳洲：澳大利亚,新西兰等特点

1.认真爽快，乐于交朋友，对陌生人也经常一见如故

2.吹嘘和炫耀自我成功的人被认为是非常讨厌的

3.对于价格：运抵澳大利亚并已完税的产品价格应比当地生产的同类产品或其它来源的产品价格低。　　  

4.可靠性：供货商必须能长期保证产品的质量，交货及时并保持联络。　　  

5.灵活性：供货商能接受小批量订货。

Dear Mr. XXX,

It's really my pleasure to write this email and I hope even we don’t do business we can be good friend, as we realty like Australian people so much, as you are very nice, friendly and honest in your  life and business, so hope we can be friend, my name is from ABC Silicone, RTV Liquid silicone professional manufacture in China. And we got your information from Made-in-China.com.

We trust that our quality and price will give you an edge over your competitors, So hope we can have long term business with you . Below is the our best seller RTV- 123, pls check it hope you like any of them, and feel free to contact me if there is any help I can do for you here in China as really hope we can be friend even without business .

Hope to hear from you soon.

询盘式开发信模板

1.什么是询盘式开发信？

以询盘的方式来写开发信

2.如何写询盘式开发信？

  A. 问明知故问的问题

  B. 问二选一的问题，三选一的问题

3.询盘式开发信的好处？

  A. 回复率高

  B. 比较容易找到负责人

  C. 可以了解更多的目标客户信息，为后面给客户推荐最适合的产品做铺垫

4. 注意点：后面如何巧妙的转化身份？

对于贸易商和使用商，我们要运用不同的方式来写，请看下面例子：

贸易商：

Hi,XXX 

Do you sell some product for molding? Just like product--001?

Thanks & Best regards,

Spark

使用商：

Hi,XXX

Do you sell artificial stone? Are you a manufacturer or distributor?

Thanks & Best regards,

Spark

开门见山式开发信模板

Hello, Dear XXX,

This is Spark from ABC company, Glad to know you from my friend Kevin(给客户一种真实亲切的感觉，是朋友介绍的) that you are a wonderful artist sculpture in Mexico. We are leading professional manufacture of some product in China more than 16 years.

As we know you use a lot of Smooth-on silicone for sculptures casting, right?

Here I’m glad to tell you that our silicone RTV-123 is very similar to MM25, but price is much cheaper than it(产品亮点)；And the 2nd distributor CBD in UK have always bought us 3~5tons/month instead of Smooth-on Silicone. (客户鉴证我司产品的价值魅力) so, we are 100% confident(百分百的相信) that you will quite happy with it. Would you like to have a try?

If so, free sample & quotation will be sent for your evaluation. (用免费样品吸引)

Sincerely,

Spark

思考：为什么不用competitive而用much cheaper?

新产品开发信模板

Warm Tips：

1.新产品最好也是有针对性的发给不同客户的市场；

2.特色卖点也要结合当地市场的喜好,特色卖点一般最多不超过4个,以3个最佳,如果罗列太多的特色卖点就相当于没有重点突出,也会让客户感觉产品的真实性；

3.最好附上图文并茂的图片,让客户更加直观的了解；

4.如果产品款式很多,可以做成彩页以附件的形式发送,多角度的展示产品。

Hello Dear Igor,

This is Spark from XXX Silicone rubber Manufacturer more than 16 years.

Glad to know your information from website and know that you are a distributor of Kevin.

We are happy to share you our new hot selling Silicone A and B in UK, which is wonderful for climbing holds casting. As we know more and more Americans love sports climbing, so we are wondering if this kind silicone will be good market in USA soon. (新产品作为一种市场信息的分享给客户)

Competitive Advantage---(特色卖点)

1.)

2.)

3.)

Data Sheet---(产品参考)

XXXXXXXX

Any interested free sample & price will be sent for evaluation.

Thanks & Best regards,

Spark

市场信息动态分享型开发信模板

此类件的作用：

1.老客户的二次开发

2.贸易商的开发

3.客户维护

Hello Dear Peter,

Long time no contact. How are you? and how is your business market going?

Hope Beautiful!

We just came back a EU Molds Exhibition/ visit （ 展会或拜访） in Korea, I'm so happy to share some useful information with you as follows------

Dow-Corning vs Smooth-on Silicone

Xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

Xxxxxxxxxx

1:1 Silicone will be trend of the market 

Xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

Xxxxxxxxxx

Our New research products—

Never being thicker silicone within 1.5 years silicone become to our top star products. We are wondering if your customer will also like it ?

Any interested, free sample & price will be sent for evaluation.

问卷式开发信模板

Warm Tips:

1.此类开发信要求对客户市场或是具体用途中出现的问题有专门的研究分析；

2.有针对性的问卷式开发信能真正帮客户解决问题，回复率一般都非常高；

3.你们产品的某些独特卖点刚好能击中客户的某些痛点，能帮到客户解决实际；

4.问题，有可能是某项技术的图片，也有可能是某些证书，也可能是融资性的 

5.付款方式等都可以这类问题去写这种开发信。

Hi Mark,

Have you always suffered these problems during your mold making of silicone— 1. Oily?

White Stains in the artificial stones?

xxxxxxxxxx

xxxxxxxxxx

If so, congratulations to you to find a good supplier!

We XXX Silicone can just help you solve all the problems above.

If any interested, more products specification as well as price, sample will be sent for your reference.

活学活用双向主动/被动语态

If so, congratulations to you to find a good supplier!

We XXX Silicone can just help you solve all the problems above

VS

We are glad to tell you that we XXX Silicone can just help you solve all the problems above.

（生意是双向的,作为供应商我们希望找到开发优质的3A客户，同样的客户也希望找到稳定又有保障，能为客户解决问题的供应商，所以希望大家多用一些这类双向被动语态）

Eg. You will quite happy with it.

We think you will also don't want to miss this opportunity, will you?

Since you are such wise businessman, we believe you will make the best choice.

邮件群发式开发信模板

目的:

1.开发信群可以全面的让客户了解你的产品、公司、服务、现有的大卖家、现有的市场构成、现有的新产品等等

2.主题的多变 ,能大大提升邮件被点击的概率

3.显示你的专业

第一封：

Re: RTV Silicone Vendor for Amy

Hello, dear Amy,

This is from XXX Co., Ltd, I know you from my friend Jim that you are the distributor of rtv liquid silicone rubber, right?

As I know you are in marketing for more competitive advantage silicone in currently financial crisis. Here, we have some star products whose quality are very similar to Wacker,Dow-corning but price are half much lower than it, would you like to have a try?

Pls contact me for any more information.

第二封:

Re: Re: Company profile-----xxx Company

xxx,

We are the leading professional manufacture of rtv liquid silicone rubber more than 16 years. Attached is our Company profile for your reference, thanks!

Regards

第三封:

Re: Factory Audit report-----xxx Company

Dear XXX,

We have already passed the factory audit from SGS, REACH, RHOS, FDA ,MSDS, UL etc.

Pls find audit reports in attachment.

I’m sure that our factory & products are good enough for your program in Italy!

Any comments will be appreciated!

第四封:

Re: Video of factory

Dear xxx,

Yutube: www.xxxxxxxxx.com

Facebook: www.xxxxxxxxx.com

for our factory for your review

If you have time, pls pay a visit to us, we are so confident that some of our products will help you win more makets.

Sincerely hope we can do something for you and your company!

Kindly Regards.

第五封:

Re: Recommended Items for Italy

According to my experience, here attached products which suitable for Italyyou're your review as follows!

[sheet]

If any demand, I'll provide quotation samples immediately！

第六封:

Re:xxx（客户名字）

XXX,

It's me again.

Do you have interested in our current models? Free samples could be sent for evaluation. BTW, if you have any idea about your best seller hardness of silicone, pls keep us posted. We also can recommend you the best suitable products for your reference.

Your early reply will be highly appreciated.

催眠式开发信模板

如何催眠？

1.新工厂：暗示价格优势

2.好的市场反馈:暗示质量优势

3.邀请客户一起讨论本土市场的合作机会

好处：

此开发信虽未直接告诉客户,我们的产品物美价廉,但是采用这种迂回的催眠术让客户更容易 接受这种分享又开发的开发信。

I'm glad to inform you that our new factory xxx Silicone Co., Ltd. Has been successfully started up in Jan of 2014.

The 2nd distributor xxx in UK is quite happy with us, and who have bought silicone 3-5tons from us every month instead of smooth-on Silicone.

We are very interested to discuss with you possibility to develop your market together.

事件营销邮件模板

Hi Michael,

First of all, Congratulations on your country win the champion of World Cup 2014, it's really fantastic!

事件营销让客户心情开朗

As know from your website, you are a distributor of some famous brand silicone like Wacker, smooth-on, ACC, right?

Actually, we are a leading professional manufacture of rtv liquid silicone in China more than 10 years and we are top in condensation and addition cured silicone filed.介绍主打市场

Germany market covers more 50% sales of Wacker, 10% of smooth-on for life casting industry, also ACC silicone was the main role of electronic potting silicone. But now as the Europe economic crisis, all the sales go down. And customers always ask more competitive silicone located in Munich and Hamburger etc., especial in some construction industry and electronic filed.

市场分析加上城市虚实结合,吊一下客户胃口

Today we XXX Silicone can just provide you this kind of silicone which is similar to Wacker4503 and ACC M928, would you like to catch this opportunity and get more beautiful market pls?

千呼万唤使出来

Any interested, we are happy to discuss it with you about more details. 

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