LOLA PROJECTS | 阿迪达斯全球总部园区 Adidas World of Sports
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欢迎来到阿迪达斯运动世界!阿迪达斯集团总部位于德国的赫尔佐根奥拉赫。作为世界知名的运动品牌,在这里不断致力于运动和时尚的未来。在这个独特的园区,景观不仅仅是视觉享受,更是激发运动热情、提升公共健康的媒介。
©LOLA | 阿迪达斯总部园区景观平面图
LOLA Landscape Architects designed and realized the new 14.000 m2 campus expansion of the Adidas headquarters in Germany. Bright star-shaped public spaces and a swirling new lake provide the Adidas World-of-Sports with a fresh and future-oriented identity. The landscape design forms a strong visual composition with the crisp facades of the new buildings that have landed on this former military airbase.
©LOLA | 黄色星星效果图:一个多功能的活动中心
整个园区的设计关键是四个独立的“星星”,它们将整个园区连接到一起。进入园区,我们可以看到黄色和红色的交叉路口。这些十二米宽、色彩鲜艳的星星融入到园区的结构中,成为景观中的连接纽带,为阿迪达斯员工提供了聚会和活动的空间。
The main ingredients of the design are four individual stars that link the entire campus together. These twelve-meter-wide brightly colored “stars” act as squares. They are the connecting fabric in the landscape and form the intersection of where Adidas employees meet and many activities take place.
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Immersion in the sports culture of Adidas starts for all visitors on the red star with the Walk-of-Fame with prominent foot and handprints of, among others, Zinedine Zidane and Stan Smith, and a bronze statue of founder Adi Dassler. At one of the ends, LOLA integrated a bicycle shelter into the design.
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©LOLA | 沿着星星的30多种灵活的运动项目
星形区域周围分布着各种运动设施,参考了阿迪达斯所闻名的各种运功项目,展现了阿迪达斯多元化的运动项目,包括足球场、橄榄球和曲棍球球场、滑板公园和蹦床,这些元素像雕塑一样布置在景观中,为员工提供了工作、休闲和放松的独特场所。同时,这些户外运动项目分为永久区域活动和临时活动,更大程度地探索了在场地内进行不同活动的可能性。
On and around the stars different types of programs are placed that refer to the diversity of sports that Adidas is known for. Including a multi-pitch for football, rugby, and hockey games, a skate park, and trampolines where employees can blow off steam during a break or on their way to meetings.
©LOLA | 大型活动中的园区使用情况
©LOLA | 设计的新湖作为吸引人的景观元素的同时也是对地形的隔断 (竞赛效果图)
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©LOLA | 湖畔设有带明黄色遮阳伞的休息区,供人们欣赏美景
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阿迪达斯的未来景观
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The campus landscape is the gathering place of the employees of the Adidas Group; the quintessence of the Adidas brand experience is what athletes, co-workers, media, and retailers visit the campus for – to get inspired and awed by what Adidas is developing, testing, and performing. The edgy, clear, and colorful design that is so characteristic of Adidas is embedded in all lines and shapes on campus. It guides visitors in a clear way along the various buildings – like an English landscape garden of the 21st century. This campus is Adidas without the logo being present, and that is exactly what our client intended: you are in the Adidas landscape of the future.
根据规划,从2020年起,阿迪达斯园区的另一部分(老园区),也将采取下一步措施进行改造提升,未来我们将会看到增加的另外两颗星星和各种新的绿色休闲功能。
Within the masterplan of headquarters, it is foreseen that from 2020 and beyond the next steps will be taken for the older part of the Adidas campus to be transformed with the addition of 2 more stars and various new green and leisure features.
©LOLA | 在森林中可供休闲和工作的长桌(效果图)
©LOLA | 通向办公楼步道边的橙色长椅(效果图)
©LOLA | 穿过小湖的趣味汀步(效果图)
类型:规划,运动,景观设计,园区设计
地址:Herzogenaurach, Germany
面积:14公顷
客户:Adidas AG
合作:WGF Objekt(technical landscape consultant); WPW (building and construction engineers)
获奖:International Architecture Award 2021, Shortlist Deutscher Landschaftsarchitektur preis 2021, Shortlist BDLA Award 2021
项目官网链接:https://lola.land/project/adidas-world-campus/
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