目录 |《全球传媒学刊》2021年第2期目录

2021年

第2期

目 录

00 刊首语 Foreward

温故知新：面向未来的新闻传播学

Learning from the Past: Journalism and Communication for the Future

——胡显章

Xianzhang Hu

新闻传播在清华

JOURNALISM AND COMMUNICATION AT TSINGHUA

01 编者按语

EDITOR’S NOTE

——陈昌凤 曹书乐

Changfeng Chen, Shule Cao

02 以新闻为业：梁启超与新闻思想（19-20世纪之交）

Journalism as a Vocation: Liang Qichao and the Contested Ideas of Journalism, 1890s-1900s

——张咏

Yong Volz

03 诺伯特·维纳、控制论与信息传播的人文精神

Norbert Wiener and the Cybernetic Humanities of the Information Age

——王洪喆

Hongzhe Wang

04 “主流”与“一流”：范敬宜与清华新闻教育传统

"Mainstream" and "First-rate": Fan Jingyi and the Tradition of Journalism Education at Tsinghua University

——陆洪磊 胡钰

Honglei Lu, Yu Hu

数字传播与营销

DIGITAL COMMUNICATION AND MARKETING

05 精准控烟：中国互联网烟草营销的话语分析与治理策略

Targeted Tobacco Control: The Discourse Analysis and Governance Strategies of Internet Tobacco Marketing in China

——熊颖 王秀丽

Ying Xiong, Xiuli Wang

06 数字广告流量造假的区块链智能合约治理——基于BAT平台应用的个案研究

On the Blockchain Smart Contract Governance of Digital Advertising Traffic Fraud——a Case Study Based on BAT Platform Application

——柳庆勇

Qingyong Liu

07 技术特性、流行程度和媒介需求：中国消费者对虚拟现实产品的认知与采用

Beyond Needs: Perceived Characteristics, Perceived Popularity and Perceived Needs: A Survey Study on Chinese Consumers Perceptions and Adoption of Virtual Reality

——刘茜 王童宁

Qian Liu,Tongning Wang

新闻学研究

JOURNALISM STUDIES

08 后真相研究的中外对比分析及反思 

Post-Truth Research in Public Opinion——Statistical and Comparative Analysis Based on Domestic and Abroad Literature

——郭小安 胡佳思

Xiao’an Guo, Jiasi Hu

访谈

INTERVIEW

09 IAMCR：理解、包容与多元化——新任国际媒介与传播研究学会主席尼科·卡彭铁尔访谈

IAMCR: Understanding, Inclusiveness and Pluralism——An Interview with the New President of IAMCR, Professor Nico Carpentier

——公丕钰 陈一鸣 张晋升 尼科·卡彭铁尔

Piyu Gong, Yiming Chen, 

Jinsheng Zhang, Nico Carpentier

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