Mifan or Mafan: Magnum Pleasure Store

This month’s mifan that’s definitively not worth the mafan is Sanlitun’s pop-up Magnum Pleasure Store. Not a condom shop, but rather an ice cream publicity stunt, this Pleasure Store is offering free Magnum ice cream bars that you can decorate yourself – to whomever is willing to wait for them.

Lines wrap around the building, and the wait time is often two (two!) hours. If you plan to go, you might want to cancel the rest of your afternoon plans.

Daily, 11am-10pm, through Aug 7, The Red, Taikoo Li North, Chaoyang 朝阳区三里屯北太古里北区

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