Scene & Heard: Soulgoods

We’re confused as to why this new shop doesn’t spell its name Sole-goods, seeing as how it’s a sneaker company. Perhaps, though, it’s because this store sells more than sneakers.

Soulgoods is a new street-style emporium purveying everything from hip-hop apparel to expensive designer teddy bears. And, damn, does it have swagger. 

At its opening last month, Beijing’s hippest, tattooed style mavens hobnobbed while rap songs blasted on overhead. Face tattoos and sunglasses-worn-inside were both present. Taiwanese pop star Wilber Pan and American fitness-gear model Adrienne Ho both made celebrity appearances, decked out head-to-toe in Soulgoods gear. 



The whole enterprise screams money – but with beats this dope and kicks that awesome, we welcome this addition to the Sanlitun neighborhood. 



1/F Topwin Center, Nan Sanlitun Lu, Chaoyang 朝阳区南三里屯路通盈中心1/F

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