凯度成为谷歌的独立第三方监测合作伙伴
谷歌宣布凯度正式成为认证监测合作伙伴（verified Measurement Partner）。
该认证意味着品牌可以通过凯度的第三方监测服务来验证它们在谷歌自有平台上的媒介投放的效果。
凯度获准在全球向通过谷歌平台进行广告投放的品牌提供品牌提升洞察（Brand Lift Insights）以追踪品牌影响力变化，以及对谷歌平台上广告宣传的受众触及数进行独立监测。
凯度首席执行官Eric Salama表示：“了解和衡量数字广告是实现跨平台广告优化的基础。通过这项合作，只要品牌的广告投放计划中涉及了谷歌的自有平台，凯度便可为品牌主的广告投放触及与广告的效果提供可信的、独立的第三方监测服务。”
谷歌的“监测合作伙伴计划”（Google Measurement Partners）将谷歌的原有的和全新的合作伙伴联合起来，让品牌可以有更多的合作方选择来监测它们在媒体的广告投放效果。
该计划有20多个认证合作伙伴共同参与启动，涵盖七个专业领域：可见度（viewability）、触及度（reach）、品牌安全（brand safety）、品牌影响力提升（brand lift）、销售提升（sales lift）、应用归因（app attribution）以及营销组合建模（marketing mix modelling）。
凯度的产品方法论、隐私保护措施和技术实力通过了谷歌的评审，入选成为谷歌的认证监测服务合作伙伴。
KANTAR NAMED AS GOOGLE MEASUREMENT PARTNER
Google has announced the certification of Kantar as a verified Measurement Partner.
The announcement designates Kantar as an approved third-party measurement provider for brands looking to verify their media spend performance on Google owned platforms.
Kantar is approved globally to provide both Brand Lift Insights for evaluation of brand impact from campaigns and for independent measurement of audience reach from campaigns on Google properties.
“Understanding and measuring digital advertising is foundational to cross platform campaign optimization. With this partnership, Kantar is leading the way in providing advertisers with a trusted and independent view of brand delivery and impact of their advertising whenever Google is on the media plan,” says Eric Salama, CEO, Kantar.
Google Measurement Partners brings together new and existing partnerships with Google to offer brands a variety of options to measure their advertising media.
The program is launching with 20+ verified partners across seven specializations: viewability, reach, brand safety, brand lift, sales lift, app attribution, and marketing mix modeling.
Kantar was selected by Google as a Measurement Partner based upon a review of its product methodology, privacy practices and technical capabilities.
编辑提示：
* 欲联系作者，或了解数字营销效果监测的分析和报告，请联系我们：+86-21-22870046；
* 我们凯度洞察官网的每篇文章都可通过电子邮件订阅，如有需要欢迎随时发送电子邮件到cneditor@kantar.com获取我们的邮件推送服务。
往期文章：
2018年中国社会化媒体生态概览白皮书 8月16日
怒赞肯德基，点亮环球港：'镇魂女孩'是谁啊？ 8月15日
【最后召集】距离Kantar Consulting 2018电子商务和数字营销研讨会 8月15日
专注‘微场景’：谷歌/凯度TNS全球手游玩家深度研究报告 8月9日
喜欢这篇文章，别忘了分享哦