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南非,有2000只犀牛在假装活着

"像犀牛这样蠢萌的生物,

在动物世界里根本活不过两集!"     

这句话看似玩笑

却是犀牛正在面对的残酷现实

......



据有关数据统计,仅在南非一个国家就有1215头犀牛被非法猎杀,平均每12个小时就有一头犀牛惨遭杀害。最丧失人性的是,偷猎者为了利益最大化,会将犀牛角连根挖出,留下尚活着的犀牛,孤独地流血感染致死。              

According to 2014 report, there are 1215 rhinos killed in South Africa alone within a year.Poachers usually leave rhinos alive, waiting to die alone in pain after cutting its horns.  


犀牛,南非,偷猎,听上去似乎很遥远。但看似遥远的杀戮却源于身边。中国和越南是犀牛角制品最大的两个市场。

Rhino, South Africa, poaching. They sound so far from our life. However, it starts here around us in Asia, China and Vietnam are the two major market of rhino horn products.                  


           我们能为犀牛做些什么呢?             

What can we do to make a change?    


2017年初,应南非Peace Parks Foundation之邀,同济大学设计创意学院部分师生团队开始着手开展"关注犀牛,禁用犀牛角,捍卫生态系统"的公益活动,运用设计思维引导公益创新,希望将所学所感更多的融入到社会创新中。

   


调查研究了犀牛角利益链之后,同学们一致认为保护野生动物要从消费者出发,因为“没有买卖,就没有杀害”。在分成各小组后,同学们纷纷提出了不同的设计方案并赋予行动。"实践出真知",在市场实践的检验下出现了不少优秀的设计案例。

After studying about the benefit chain, we all believe that arising awareness and reduce the consumption is the key.

   


Studio -the Birds小组            


Studio -the Birds以"为犀牛骑行    "为主题,以犀牛角为元素设计骑行口罩。将犀牛所受的盗猎之痛与我们所受雾霾之苦相联系,通过同理心提高人们对犀牛的保护意识。

Nola is a reliable health care product specially designed for riders. It is intended to raise people’s awareness of self-protection and closer the distance between people and rhino by creating the sensation of rhino.


   


同时小组还组织了"三校联合,夜骑上海——我为犀牛启路    "的活动。

The team has also organized an riding event that involved Tongji, Fudan and SUFE, three universities together, with the theme of "Ride for Rhinos".     




Rhidopter 项目小组            


Rhidopter 项目设计了一个犀牛孤儿领养系统 ,通过"犀牛躲子弹"的网络游戏与大众在线互动,同时在学校宣传和课堂活动中推广犀牛保护计划。

Rhidopter team designed a remote virtual adoption system for orphan rhinos. By launching an online mini game featuring a rhino trying to dodge the bullets, and educational activities in schools, Rhitopter team managed to draw much attention.     

   


参与的家长和孩子以及社会人士,在线上或线下互动之后,可以选择Ridopter的app对犀牛孤儿进行众筹式远程领养或捐款,并实时查看小犀牛的成长状况。

The online and offline activities are designed to engage the audience later to its app where the user can give real contribution by either donate or virtually adopt an orphan baby rhino in acrowd-founding way, and check its real-time updates of the rhino baby.     


ICEROS团队       

     



ICEROS团队根据犀牛形象设计了一系列犀牛玩偶,不同材质的玩偶和不同形状犀牛角可以形成数十种搭配。给犀牛玩偶安装犀牛角的这一过程,表达了同学们希望将犀牛角还给犀牛的心愿。

ICEROS team designed a series of figurines, with different horns to be attached. It is also a symbol of "giving back the horn to rhino" when attaching the horn to the Rhino figurine.

 


团队将玩偶带到不同创意集市,引起了不少家长与孩子的注意。当孩子们亲手将犀牛角装上的时候,想必也在其幼小的心灵埋下了一颗善良的种子。

The team has been to several design fairs,and received positive feed backs from both kids and grow-ups.

                     


当然,还有很多有想法的犀牛保护方案,此处附上视频彩蛋!

Check out the video for all the design approaches to save rhino.


https://v.qq.com/txp/iframe/player.html?vid=t05292m3v2s&width=500&height=375&auto=0


就这样结束了?


 ,在支持方——来自南非的Peach Parks Foundation(PPF) 的邀请下,Rhino项目的成员在7月底前往南非进行了实地访问。成员们不仅与一线野生动物保护组织PPF进行了深入交流,也在当地展示了自己的设计成果。他们还希望能与当地的一些公益组织合作,将设计方案真正落地,为保护犀牛贡献一份自己的力量。

It it not the end yet. Selected students from rhino project will go to South Africa to visit the frontier of wild animal production, invited by the initiator and supporter Peace Parks Foundation. In this trip, we are going to introduce our design and approaches to save rhino, looking for further development and trying to put some design into production.     



在南非发生了什么?

   旅行篇见!    
   


感谢Peace Parks Foundationdoo+ vibe 共益创新大会对该项目的大力支持!



文字 | 唐诗

编辑 | 榴莲、睿妍

责编 | 徐徐



   

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