探索AI与人文深度相融的新未来，「未见 UNSEEN」第二届全程实录
人类关于人工智能的想象由来已久，而现今仿佛是“上帝之手”触动了一个开关，将人类关于人工智能（AI）的想象加速变成现实。开局或许混沌，却也提供了探寻的契机。那个技术的世界是否可能存在感性的温度？AI的介入激发了怎样的可能性？它将如何重塑人文的内核？
近日，同济大学创意设计学院、Fab Lab O|“数制”工坊 与 Wavemaker蔚迈中国联合发起「未见 UNSEEN」系列第二届——“AI至深，人本至上丨Deeper AI, Deeper HI”，引领人们进入一场关于AI与人文的深度对话，通过推动学术与实践的结合，激发创新思路，实现人类智慧与科技力量的和谐共进。
“未见 UNSEEN”系列力图在宏大的议题中捕捉未来的脉搏，带领人们以未来视角观察当下的世界。
回顾2021年底，「未见 UNSEEN」系列第一届聚焦“未来的出行”，探讨出行发展的前瞻性议题。2024年，「未见 UNSEEN」第二届将目光聚焦AI领域，以“AI至深，人本至上丨Deeper AI, Deeper HI”为主题，邀请来自不同企业和行业的品牌与创新人士、高校师生、行业专家共同进行脑力激荡，在设计思维工作坊中以创想勾画未来。嘉宾们围绕“设计与创新”、“生活方式与体验”、“教育与学习”、“传播与传媒”等领域展开了一场精彩的头脑风暴，深入探讨人工智能与人文科学的深度融合以及其在不同领域中的广泛应用与变革。
Humans have pondered the possibilities of artificial intelligence (AI) for centuries. Now, it seems like a divine hand has flicked a switch, transforming our imagined futures into tangible realities. While the onset may appear chaotic, it presents a perfect moment for exploration. Can technology harbour emotional warmth? What prospects does AI's intervention bring? And how will it reshape the core of humanistic disciplines?
Recently, Tongji University College of Design and Innovation, Fab Lab O. in collaboration with Wavemaker China, launched the second edition of its "UNSEEN" series titled "Deeper AI, Deeper HI." This initiative guides audiences into a profound discourse on AI and the humanities. By fostering a synergy between academics and practice, it aims to spark innovative thinking and harmonise human intellect with technological prowess.
The "UNSEEN" series seeks to capture the pulse of the future with grand themes, inviting individuals to examine the present through a futuristic lens.
「未见 TALK」预见AI，捕捉未来的脉搏
"UNSEEN TALKS" – Anticipating AI and Sensing the Future Pulse
AI将带领我们走向何方？这是一个充满想象力的话题。人工智能不仅是自然科学与工程技术领域的问题，同样也与人文社会科学领域息息相关。
13组来自不同领域的学者与专业人士齐聚我院，从科学发展与人文的视角，以AI为话题原点，立足人本，发散思维，画出了关于未见的同心圆。
The question of where AI will lead us is one rich with imagination. AI isn't just a topic for the natural sciences and engineering; it also touches the very core of the humanities and social sciences.
At the College of Design and Innovation, Tongji University, scholars and professionals from various fields come together, amalgamating scientific progress with humanism. With AI at the centre, they anchor their discussions in human intelligence (HI) values, diverging their thoughts to sketch concentric visions of an unseen future.
01.
《AI至深，人本至上》
Deeper AI, Deeper HI
讲者：丁峻峰｜Jeff Ding
同济大学设计创意学院副教授，美国注册建筑师，同济大学Fab Lab创客中心主任，FABO|“数制”工坊创始人
丁峻峰探讨了AI技术飞速发展下的人本主义核心。他强调未来探索的重要性，回顾AI历程中图灵测试的转折点，指出生成式AI如ChatGPT正引领热点，展现超人类水平的理解与创造能力，预示AI向思维伙伴角色的转变。教育面临革新挑战，需对接未来素养需求，同济大学设计创意学院通过与产业合作，运用设计思维结合AI，培养跨学科创新能力，为AI时代塑造以人为本的智慧未来。
Jeff Ding, an Associate Professor at Tongji University and Founder of FABO, engages us in a discourse through the essence of humanism as AI rapidly evolves. He underscores the need for future exploration, revisiting the Turing Test as a pivotal milestone in AI's history. Professor Ding draws attention to the rise of generative AI, like ChatGPT, which is now steering the conversations with its remarkable understanding and creative abilities, heralding AI's shift to becoming cognitive companions.
Education faces a transformative challenge, requiring alignment with future competencies.
Through collaborations with industry, the College of Design and Innovation combines design thinking with AI to nurture interdisciplinary innovation, shaping a wise, human-centred future for the AI era.
02.
《从梦想到现实：文艺作品看AI》
From Dream to Reality: Creative Minds Pioneering AI-HI Synergy
讲者1：何塞｜Jose Campon
Wavemaker 蔚迈中国CEO，MMA中国AI营销创新委员会副主席
讲者2：王晟宇｜Henry Wang
Wavemaker 蔚迈中国首席产品官，Campaign年度数据分析金奖
Jose Campon与王晟宇联袂探讨科幻文学与电影对理解及预测人工智能未来的启示。经典如《我，机器人》，阿西莫夫的机器人三定律不仅设定了技术伦理框架，还激发了当今技术灵感。从《钢铁侠》的贾维斯系统到《星际大战》的辅助机器人，正面展示了AI的潜力，同时也借助影片《她》揭示AI与人类情感交互的复杂性。提及反乌托邦作品，如《神经漫游者》，警醒技术人性化可能带来的副作用及权力滥用风险。文艺创作不仅是预言，更是提示我们理性审视AI技术发展方向的镜鉴。技术本身无善恶，关键在于人本的应用。
Jose Campon, CEO of Wavemaker China, and Henry Wang, Chief Product Officer at Wavemaker China, explore how science fiction literature and film provide insights into AI's future. Classics like 'I, Robot' with Asimov's Three Laws of Robotics establish ethical frameworks and inspire contemporary innovations.
Jose and Henry highlight characters like JARVIS in 'Iron Man' and the R2-D2 & C-3PO in 'Star Wars' to illustrate AI's positive potential. They also discuss the film 'Her' which delves into the complexities of emotional interactions between AI and humans. Dystopian works like 'Neuromancer' caution against dangers and misuse of humanised technology. Artistic creations function as both prophecy and a mirror, encouraging us to examine the rational trajectory of AI development. Technology remains neutral; its value lies in human-centric applications.
03.
《人工智能的另一面》
The Other Side of AI
讲者：康思大｜Kostas Terzidis
同济大学设计创意学院教授，尚想实验室创始人；曾任哈佛大学设计研究生院副教授，Organic Parking 公司创始人
康思大 Kostas Terzidis 携手AI数字人Chris GPT上演了一场别开生面的未来式对话。其演讲《AI的另一面》设想了一幕未来日常：在AI普及的未来，其中乐观与忧虑并存——好消息是，AI将让世界变得更美好。坏消息是，AI引发职业变革，康思大面临失业。Chris GPT妙语连珠之余提议学习AI以适应变化，预示人机协作新纪元。AI不仅执行任务，更介入创意与情感领域，乃至艺术创造，引发对技术潜力与界限的深思，绘制了一幅既真实又充满想象的未来图景。
Kostas Terzidis, Professor at Tongji University and Founder of Shangxiang Lab, joins forces with AI digital persona Chris GPT to stage a futuristic conversation. In his presentation, "The Other Side of AI," Kostas envisions a dual-edged future where AI proliferation brings both optimism and anxiety.
Kostas shares an optimistic view of AI making the world a better place but also confronts the pessimistic reality of potential professional obsolescence. Chris GPT, with its wit, suggests adapting through learning about AI, marking the beginning of a new era of human-AI collaboration.
Their discussion goes beyond simple tasks to explore creativity, emotions, and even artistic creation, prompting deep reflections on technology's potential and limitations. They paint a vivid, imaginative picture of a future that is both real and full of possibilities.
04.
《浅谈设计中的AI：言过其实还是言于现实？》
Demystifying AI in Design: Hype vs. Reality
讲者：丹尼尔·格拉夫｜Daniel Graff
同济大学设计创意学院特聘研究员
设计战略实验室（SDL）主任
Daniel Graff 从设计科学家视角分享人工智能与设计的话题,揭示了AI在设计中带来的迷思和误解。当前AI应用虽如90年代互联网般蓬勃发展，却陷入了应用泛滥、缺乏协同的困境。尽管AI能加速数据分析、缩短开发周期，其在设计中的角色更像是一个辅助工具，而非创意伙伴，这种偏重效率的使用模式限制了AI潜力。此外，他强调AI智能需适配人类合作，避免因“过于聪明”而影响团队协作。未来，设计师需学会与AI协作，建立共享心智模型，理解AI决策逻辑，才能引导AI与人力的高效整合，实现人与AI的共生共赢。
Daniel Graff, Distinguished Researcher at Tongji University and Director of the Strategic Design Lab (SDL), examines the myths and misunderstandings surrounding AI in design. Speaking from the perspective of a design scientist, Daniel compares AI's rise to the internet boom of the 1990s, highlighting issues of sprawl and lack of cohesive integration.
Daniel explains that although AI accelerates data analysis and shortens development cycles, it’s more of a facilitator than a creative counterpart. This usage pattern confines its potential to improve efficiency rather than fostering creativity. He stresses the need for AI to be tuned to human collaborators, ensuring that perceived over-intelligence doesn't disrupt the process. Looking ahead, designers need to learn how to work alongside AI, developing a shared understanding and decoding AI's decision-making logic. It will enable a smooth fusion of AI capabilities and human creativity, setting the stage for mutual success.
05.
《从新质生产力视角看AIGC内容生态》
New Productivity and the AIGC Ecosystem
讲者：王昊奋｜Haofen Wang
同济大学设计创意学院 特聘研究员
王昊奋从新质生产力角度剖析AIGC内容生态的变革。技术民主化让竞争格局重新洗牌，他说：“永远不要担心被时代的车轮抛在后面，也可能一觉醒来我们又站在了同一起跑线。” 新质生产力，作为工业革命的核心驱动力，现由AI技术引领，通过大数据和大模型推动智能制造和全产业革新，催生沉浸式体验、数字人营销、创新性互动等新兴内容形式，同时强调高质量产出与价值捕获能力。AIGC与各行业融合（如非遗、教育）展现无限可能，不仅拓宽内容消费市场，也重新定义内容创作标准，将平均水准推向卓越。
Distinguished Researcher Haofen Wang from Tongji University delves into the transformations within the AIGC content ecosystem through the lens of "New Productivity." He explains how the democratisation of technology has reshaped the competitive landscape, noting, "Never fear being left behind by the wheel of the times, as we might wake up one day to find ourselves standing at the same starting line again."
New productivity, driven by AI technology, big data, and large models, is now at the heart of the industrial revolution. This shift has given rise to new content forms like immersive experiences, digital human marketing, and innovative interactions, all while emphasising high-quality output and value capture. Integrating AIGC across various industries, including intangible cultural heritage and education, showcases limitless possibilities. It expands the content consumption market and redefines content creation standards, elevating the overall quality towards excellence.
06.
《聊聊我的AI焦虑》
Anxious About AI
讲者：彭鹏｜Peng Peng
Wavemaker 蔚迈中国创新负责人
彭鹏从普通使用者视角出发分享其对AI的三项焦虑，透视技术与人性的思考。"artificial"（人造）标签背后的目的：追求更优或更低廉。他提出思考，AI是否能优于或更经济于人脑？他借用AI画作获奖争议，以及MIT的CS AI Lab提出，只有在23%的情况下，AI才能够替代人类的劳动，引人深思AI的真实效益与角色。他继续提问AI拟人化，探讨公众对于AI既期望其智能接近人性，又担忧这种逼近带来的伦理与情感挑战的矛盾心态。最后，他直面 “AI焦虑症”的核心——AI替代恐惧。援引马克思理论，讨论生产力中AI的定位——是增强工具抑或是劳动对象的变革者，取决于人本。除非AI发展至拥有自我意识，人类凭借独有的决策力、担当者，拥有创新思维与发问的好奇心，仍是不可替代的存在。
Peng Peng, Head of Innovation at Wavemaker China, shares his three major anxieties about AI from the perspective of an everyday user, offering insights into the intersection of technology and humanity. He explored the purpose behind the "artificial" label: is it about superiority or cost-efficiency? Peng questioned whether AI can outperform or be more economical than the human brain. He cited the controversy over an AI-generated artwork winning an award and MIT's CS AI Lab's finding that AI can only replace human labour in 23% of cases, provoking thoughts on AI's true benefits and role.
Peng Peng also analysed the anthropomorphism of AI, highlighting the public's contradictory mindset of expecting AI to exhibit near-human intelligence while fearing the ethical and emotional challenges such intelligence might bring. Finally, he tackled the core of "AI anxiety" - the fear of being replaced.
Invoking Marxist theory, he discussed AI's position in productivity: is it merely an enhancing tool or a transformative agent of labour objects? Ultimately, he argued, it depends on humanity. Until AI develops self-awareness, humans remain irreplaceable with their unique decision-making abilities, sense of responsibility, innovative thinking, and curiosity.
07.
《AI时代服务设计的新机遇》
New Opportunities in Service Design in the AI Era
讲者：黄蔚｜Cathy Huang
桥中董事长，全球服务设计联盟（SDN）上海主席，成功设计平台联合创始人
黄蔚在演讲中阐述了AI时代服务设计的革新机遇。AI已渗透至服务设计的每一环节，成为重塑行业模式的“革命工具”。当前面临的挑战在于将大模型与实际应用场景结合，以驱动数据循环，释放AI潜能。黄蔚分享了多个领域的生动案例：医疗中AI辅助快速诊断与病历生成，极大提升效率；房地产行业运用AI实现快速室内设计及智能监测；文化旅游借AI技术提供个性化体验；农业领域则依托无人机与精密数据分析，实现精准种植管理，大幅节约资源并提高生产效率。黄蔚认为AI正引领服务设计向更智能、高效转型，应把握AI带来的拐点，共同塑造未来服务设计的新蓝图。
Cathy Huang, the Chairperson of CBi China Bridge, uncovers AI's innovative opportunities for service design. She describes AI as a "revolutionary tool" reshaping industry models across all service design boards.
The challenge now lies in integrating large AI models with practical application scenarios to drive data circulation and unleash AI's potential. Huang shared vivid examples from various sectors. AI-assisted rapid diagnosis and medical record generation in healthcare have significantly boosted efficiency.
In real estate, AI enables quick interior design and intelligent monitoring. Cultural tourism leverages AI to provide personalised experiences, while agriculture uses drones and precise data analysis for efficient planting management, leading to significant resource savings and higher production efficiency.
Cathy believes AI drives service design towards a more intelligent and efficient future. She urges us to embrace this turning point and work together to create a new blueprint for service design in the AI era.
08.
《「AI X HI」塑造数智时代的人类镜像》
AI X HI Shaping the Digital Future
讲者：阮良｜Sky Ruan
网易集团副总裁，网易数智CEO
AI 与 HI 正形成一种融合共生的关系，塑造着数字时代的镜像。阮良通过网易的实践展示了AI在游戏、交通、娱乐等领域的广泛应用，如利用 AI 改善游戏《无尽的拉格朗日》营销、提升游戏角色真实感和自动生成宣传内容，提升用户体验。此外，AI 在分析海量消费者反馈、辅助新品决策及打造明星员工数字分身方面亦展现出巨大潜力，有效提升企业运营与创新能力。AI 与 HI 的融合为数字时代的关键趋势，两者协同进化，他提出应积极关注 AI 伦理道德和社会责任，共同塑造一个既高效又负责任的数字未来。
Sky Ruan, Vice President of NetEase Group and CEO of NetEase Digital Intelligence, reveals how AI and Human Intelligence (HI) are forming a symbiotic relationship, shaping the mirror image of the digital era. Through NetEase's practices, Ruan highlights the extensive applications of AI in areas like gaming, transportation, and entertainment.
For instance, AI has been used to improve the marketing of the game "Endless Lagrange," enhance the realism of game characters, and automatically generate promotional content, thereby boosting user experience. Additionally, AI demonstrated significant potential in analysing vast amounts of consumer feedback, aiding in product decisions. It also creates digital avatars of star employees, effectively amplifying corporate operations and innovation capabilities.
Sky emphasises that integrating AI and HI is a critical trend in the digital era, with both evolving in tandem. He advocates for a strong focus on AI ethics, morality, and social responsibility, urging us to work together to shape an efficient and responsible digital future.
09.
《混动创造力》
Hybrid Creativity
讲者：苏雅默 ｜Jarmo Suominen
同济大学设计创意学院教授，芬兰阿尔托大学教授，美国麻省理工学院访问科学家，同济大学中芬中心副主任
Jarmo Suominen分享了AI如何革新他的设计方法与人机交互认知。对他而言，AI已经成为重要的团队成员。作为环境设计学者，他视环境为塑造行为的操作系统，通过观察与绘画解析人与空间的关系。他利用AI技术作为创意伙伴，不仅模拟并理解个体行为与社区故事，还能模仿其艺术风格，直接促进用户与环境的互动，减少设计者作为中介的局限性，使设计更加贴近社区的真实需求与情感。AI在设计领域的潜力，即作为共创伙伴，增强了人类对创造力的感知与同理心，开启了前所未有的合作与表达方式，也推动设计领域迈向更加包容与真实的未来。
Jarmo Suominen, Professor, Environmental Design, Tongji University College of Design and Innovation, reveals how AI has transformed his design methods and understanding of human-computer interaction. To him, AI has become trusted team members. As an environmental design scholar, he views the environment as an operating system that shapes behaviour, analysing the relationship between people and spaces through observation and drawing.
Jarmo utilises AI technology as a creative partner, not only to simulate and understand individual behaviour and community stories but also to imitate artistic styles, directly facilitating user-environment interactions. This approach reduces the designer's role as an intermediary, aligning designs more closely with the real needs and emotions of the community.
The potential of AI in the design field as a co-creative partner enhances human perception and empathy toward creativity, fostering unprecedented collaboration and expression. It also pushes the design field towards a more inclusive and authentic future.
10.
《与AIGC共同构建良性的人本位大众传播》
Shaping Human-Centric Mass Communication with AIGC Sustainably
讲者：葛祺｜Vinny Ge
WPP 群邑 Choreograph 中国区产品负责人，IEEE特约评审，史蒂文理工学院博士
葛祺在演讲中探讨了AI技术如何深刻影响并重塑大众传播生态。从通讯技术的演进到AI时代的到来，信息传播经历了从单一广播到复杂网络生态的转变。AIGC极大丰富了媒介生态，提升了信息处理效率，通过个性化推荐、内容摘要生成及大数据洞察等，优化用户体验。然而，AI的无孔不入也可能导致信息茧房效应，影响独立思考，且易被滥用以制造虚假信息，挑战公共媒体公信力。他呼吁在享受AIGC带来的效率提升同时，加强对其道德与法规监管，共创有益于人类发展的媒体未来，正如爱因斯坦所言，突破认知的“牢笼”，探索更广阔的知识与智慧之美。
Vinny Ge, Product Head of WPP GroupM Choreograph China and an IEEE Guest Reviewer, explores how AI technology profoundly impacts and reshapes the mass communication ecosystem. He charts the journey from telecommunications technology's evolution to the advent of the AI era, highlighting the transformation from a single broadcast model to a complex network ecology.
Vinny explains how AIGC has enriched the media ecosystem and improved information processing efficiency, optimising user experiences through personalised recommendations, content summaries, and Big Data insights. However, he warns of the information cocoon effect, which can stifle independent thinking and is vulnerable to misuse in creating false information, challenging the credibility of public media.
Vinny advocates for stronger ethical and regulatory oversight of AIGC to balance its efficiency gains with responsible use. He aims to create a media future that benefits human development. Quoting Einstein, he urges us to "Break through the prison of cognition" and explore the beauty of broader knowledge and wisdom.
11.
《精准营销的艺术：人工智能与人类智能的协同进化》
The Synergy of AI and HI in Precise Marketing
讲者1：邢慧｜Tanya Xing
蔚迈中国首席数字官，Campiagn亚太值得关注的女性，虎啸营销风云十五人
讲者2：袁世中｜Victor Yuen
蔚迈业务总监，蔚迈 AI营销产品负责人，全网百万粉丝达人
邢慧追溯了营销演变历程，互联网技术革新正驱动营销模式的转变。早期营销以电视广告为主，一对多传播模式简单直接；而今，数字媒体兴起与电商平台的全域营销理念，使消费者全链路行为追踪成为现实，标志着营销由媒介导向转为消费者导向的重大转变。面对多平台（如抖音、小红书）导致的消费者触点碎片化，营销策略需不断革新，传统方法难以适应当下需求。她提出，精准营销应兼具精准度与人性化温度，旨在适时为消费者提供所需服务。袁世中则深入讲解了跨平台解决方案的重要性，即应对消费者在不同平台留下的分散数据，蔚迈新推出的解决方案能整合并激活这些数据，帮助品牌实现会员数据打通、生命周期管理、策略优化、新客获取及老客回流，同时利用AI工具将使营销数据更精准、更懂消费者、结果更高效。
Tanya Xing, Chief Digital Officer of Wavemaker China, and Victor Yuen, Business Director and AI Marketing Product Lead at Wavemaker, discuss the evolving marketing landscape. Tanya traces the evolution from early marketing, which relied primarily on television advertisements with a simple one-to-many communication model, to today’s complex digital ecosystem.
Tanya highlights how digital media and e-commerce platforms' omnichannel marketing concept make tracking consumer behaviour across the entire purchase journey a reality. This change marks a significant shift from a media-oriented to a consumer-oriented approach.
Faced with the fragmentation of consumer touchpoints across platforms like Douyin and Xiaohongshu, she argues that marketing strategies must continually innovate. Traditional methods are no longer enough. According to Xing, precision marketing should balance accuracy with a human touch, providing consumers with timely and relevant services.
Victor addresses the challenge of fragmented data left by consumers on different platforms. He introduces Wavemaker's newly launched solution, which integrates and activates this data. This integration enables brands to achieve member data connectivity, lifecycle management, strategy optimisation, new customer acquisition, and old customer reactivation. Using AI tools, Victor explains, will make marketing data more precise, consumer-centric, and ultimately more effective.
12.
《人工智能虚拟剧场创作》
Virtual Theater Creation with AI
讲者：吴振｜Alex Zhen Wu
北京舞蹈学院 副教授
视觉艺术家，国家二级舞台美术设计
吴振分享了AI在戏剧影视领域的广泛应用与潜力。从斯坦福小镇智能体生活实验到AI反向图灵测试的剧本杀式互动案例，AI已逐步融入剧本创作、角色生成及舞台美术设计。“明日剧场”项目，是一个疫情期间启动的线上交互展演平台，利用运动捕捉技术实现远程联演，并已入驻多个重要创新平台。随着项目发展，团队正将AI对话系统与大模型结合，使数字角色具备专业知识回答问题，甚至根据指令表演和讨论特定主题，实现了更深层次的观众互动与个性化体验。随着百度正在开发的动作与数字人生成大模型，预示着未来AI戏剧影视创作将更加便捷、成本更低，结合高保真语音合成技术，将开启该领域的新篇章。
Alex Zhen Wu, Associate Professor at Beijing Dance Academy, Visual Artist, and National Second-Level Stage Art Designer, shared AI's extensive applications and potential in theatrical and film production. From the Stanford Town Agent Living Experiment to interactive murder mystery games using AI-powered reverse Turing tests, AI has gradually integrated into scriptwriting, character generation, and stage art design. The "Tomorrow Theatre" project, an online interactive performance platform launched during the pandemic, utilises motion capture technology to enable remote collaborative performances and has been featured on several significant innovative platforms.
As the project evolves, Alex's team is integrating AI dialogue systems with large models, enabling digital characters to answer questions with expertise and even perform and discuss specific topics based on instructions. This integration creates deeper audience interaction and personalised experiences. With Baidu's ongoing development of large models for motion and digital human creation, the future of AI-powered theatrical and film production promises to be more accessible and cost-effective. Combined with high-fidelity voice synthesis technology, it ushers in a new era in the field.
13.
《设计人工智能在空间计算时代的人文意义》
The Human Significance of Generative AI in Spatial Computing
讲者：夏磊｜Lei Xia
同济大学在读博士，MIT 集成设计管理(IDM)硕士，已为超过100位设计师开设VisionPro体验工作坊
夏磊在演讲中探讨了设计人工智能于空间计算时代中的人文价值，其所在团队 - 同济x特赞设计人工智能实验室 Design AI Lab 致力于结合空间计算与AI，探索创意产出的新方式。他分享了"视觉提示"（visual prompting）概念，通过直观的视觉交互降低技术门槛，使非英语使用者也能轻松操作，体现了AI技术的人性化发展方向。此外，他们通过对宋代名画《千里江山图》的数字化重制，展示了AI如何在保留文化精髓的同时，借助空间计算技术增强作品表现力，使之焕发新生，传承并推广中华传统文化。在空间计算与人工智能蓬勃发展的当下，设计应重视人文意义，促进技术平权，让AI不仅成为科技进步的标志，更是连接过去与未来、科技与文化的桥梁。
Lei Xia, a PhD candidate at Tongji University and Master of Integrated Design Management (IDM) from MIT, reveals the humanistic value of designing artificial intelligence in the era of spatial computing. Tongji Design AI Lab, where Lei contributes with his vision, is on a mission to merge spatial computing with AI to discover new methods of creative expression. He introduces the concept of "visual prompting", which aims to reduce the technical barrier through intuitive visual interactions, allowing even non-English speakers to engage effortlessly. The approach embodies the humanistic development direction of AI technology.
在一场场演讲的启发下，「未见UNSEEN」设计思维工作坊交叠进行，打开脑洞的同时又聚焦实际问题。
Inspired by the talks, the "UNSEEN" speech series overlapped with design thinking workshops, sparking creativity while focusing on meaningful issues. This series tackled overarching challenges from various angles. Branding and innovation experts, faculty and students from different universities, and industry experts from diverse sectors came together to brainstorm and envision the future. Guided by mentors, these interdisciplinary, cross-field, and cross-generational brainstorming sessions explored the vision of mutual empowerment between artificial intelligence and human intelligence.
The workshop’s thematic design focused on in-depth discussion in four key areas: Design & Creativity, Lifestyle, Education & Learning, Marcomms & Media.
结语
虽然今时今日，人们的生活与AI紧密相连：在医疗领域，AI帮助医生对患者进行更早期和精准的诊断；在旅游业，AI可帮助旅客推荐酒店、安排航班和最佳路线；在教育领域，AI可以自动评分，让导师有更多时间授课……AI重塑了人们与环境的关系，也改变了人们工作生活的形态，但是，我们必须要深入思考：如何更好地拥抱AI、应用AI、驾驭AI？如何将人类独特的情感表达和想象力，通过AI获得更好地演绎和应用，实现从“所见即所得”到“所想即所见”的转变？在这场变革中，找到AI与人文的更佳结合点。
正如「未见UNSEEN」导演，Wavemaker 蔚迈中国思想领导力负责人 赵林娜（Linna Zhao）的开场分享：《由「我们」攀登的山峰》。
AI只是一种方式和工具，无论技术如何发展，最终还是由“我们”去定义那些“我们”需要解决的问题。也自始至终都是由“我们”去开启下一段旅程，攀登下一座山峰。
In conclusion, AI is now closely unified with people's daily lives. In healthcare, AI assists doctors in earlier and more precise patient diagnoses. In tourism, AI recommends hotels, arranges flights and plans optimal itineraries. In education, AI automates grading, freeing up teachers' time for instruction. AI has reshaped people's relationships with their environment and transformed their work and lives.
However, we must investigate more thoroughly: how can we better embrace, apply, and harness AI? How can we leverage AI to augment the distinctive human expression and imagination, transforming "what we see is what we get" into "what we imagine is what we see"? In this transformation, we strive to uncover a better integration point between AI and the humanities.
As Linna Zhao, the director of "UNSEEN" and the Head of Thought Leadership at Wavemaker China, aptly expressed: "The Mountains WE Climb Together."
AI’s merely a means and a tool. No matter how technology evolves, it is ultimately "WE" who define the problems "WE" need to solve. It’s also "WE" who embark on the next journey and climb the next mountain.
来源 | WAVEMAKER
编辑 | 钰璐
责编 | 雪青
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