A Look Back at the YO'HOOD Streetwear Tradeshow

YO’HOOD Streetwear Tradeshow was back in Shanghai this past weekend on September 1-3, with creative displays from big brands and booming attendance from city residents, KOL’s, and celebrity guests.

For the fifth year running, the event featured a 2-part concert series featuring a line-up of A-list singers and guests.

Celebrity guests included:

Mayday, Jolin Tsai, NIGO*, Futura, Shawn Yue, JJ Lin,

Li Yunchun, Chen Bolin, MC Hotdog, Sam Lee, Haruna Kojima,

Wantong MJ116, DOUBLEX2, LiCong, Han Huo Huo, Danson Tang,

NAOTO, Kun’er, NEWNEW, Bu Er Liang, KEA, 831

Over 150+ local and international brands took part in the event. Some of the big names included Nike, Vans, Stussy, Public School, Staple, Ripndip Clothing, GR8, 10.Deep, SANKUANZ and more! With one foot in fashion and the other in music, it was the biggest event in the city this past weekend. 

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It wasn’t just fashion, music and celebrities though, of course all those people needed to eat and drink! F&B booths were there providing awesome snacks and refreshments during the weekend.

One brand helping out with the refreshments side of things: proud YO’HOOD Global sponsor Hennessy Classivm, which provided a one-of-a-kind consumer experience, complete with snacks, music and of course: lots and lots of Hennessy Classivm.

A sponsor of the “Life in Color” event, Hennessy Classivm is known for making ordinary things quite extraordinary, and their display at YO’HOOD this year was no exception

Everyone really loved drinking Hennessy Classivm and enjoying the perfectly Instagrammable environment.

It was easily one of the busiest, most buzzed-about spots throughout the weekend

It was black and green from top to bottom, with innovative displays and, best of all: spectacular Hennessy Classivm concoctions being turned out by their team of bartenders!

(Note: Individuals have to be above the age of 21 in order to purchase and consume alcohol, and it is illegal to engage in drunk driving activities)

The brand constantly tries to break boundaries, and venture into the unknown, bringing about new experiences, products and fun for their consumers!

If you missed the event, there’s always next year!

WE ARE HIRING

We are looking for people who love life, food and travel to join our team! Currently, we are recruiting for the following positions:

Nightlife Editor

Food & Wine Editor

Wellness & Fitness Editor

Proofreader

Marketing

Sales

Interns

Ideal candidates are talented, energetic and creative people who can work in a fast paced environment, and Chinese skills are a plus. 

Want to take on a challenge?

Please send your cover letter and CV to: 

[e-mail]

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