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Is That Bing Dwen Dwen Cookie You Got Illegal?

Vincent R. Vinci theBeijinger 2022-05-07
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Ever since the Winter Olympics opened, Bing Dwen Dwen (冰墩墩 bīng dūn dūn), the mascot of the Games, has been everywhere. You can find Bing Dwen Dwen on lattes, cookies, walls, ice cream (wrappers), and even in the snow. But as innocent as this all seems, it turns out these depictions are pretty much illegal.


This fact came as a rude awakening for a number of businesses in eastern China, who have been ordered by the authorities to stop making Bing Dwen Dwen cookies and cakes, according to a report in the Global Times (read more via QR code above).


Better get those lattes while they're hot


Using the official Beijing 2022 Winter Olympics mascot, or its counterpart Shuey Rhon Rhon (雪容融 xuě róng róng), without authorization constitutes a violation of licensing rights on Olympics symbols, the report continues.

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It's unclear if any of the businesses we wrote about in our previous article will stop making lattes and treats featuring the mascot any time soon – a number of them said they were unaware of the rules. All we can say is it's best to get to those places while you can if you're eager to try out their special Olympics creations.

From the looks of things, the only business that might be in the clear is the ice cream maker, as they'll only have to take Bing Dwen Dwen off the wrapper – and to think we gave them grief for releasing a simple panda ice cream bar!


A simple wrapper change and the folks who made this ice cream bar will be in the clear


In the meantime, if you're looking to get an edible Olympic mascot fix at home (that's fun for the whole family), why not try this cookie recipe in the QR code below?



Plan on getting some Bing Dwen Dwen treats while they last? Let us know in the comments!


READ MORE


And the Big Star of Beijing 2022 is... Bing Dwen Dwen?


Images: Vincent R. Vinci, Kitty & Daniel



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