1st CBD Craft Beer Fest (Press Release)
Nothing beats a cold one on a hot summer day, and if one cold one isn’t enough, then how about another? And if that isn’t enough, how about a whole festival’s worth? If that sounds like it’s right your alley, then grab your tickets today for the first ever CBD Craft Beer Fest!
From Aug 25-27, 3pm-9pm (Fri) and 11am-9pm (Sat-Sun), 40+ craft brewers and beer makers will converge at the South Square of Fortune Financial Center in the heart of Beijing’s CBD. They’ll be bringing along a whole lot of beer, food, and other goodies.
And you can take part for only RMB 30 plus get a bit of Beer Fest swag while you're at it by scanning and buying tickets via the QR code above today!
Special Early Bird Gift
If you buy an early bird ticket you'll get a special gift: a beer-themed bucket hat! Available in either sky blue with beer mugs or navy blue with beer and sausages, you can show the world you're a beer fanatic with this headwear (just don't try drinking from it. Or do try. We won't judge).
What’s On the Menu?
Whether you’re a seasoned beer enthusiast, or just go for anything as long as its cold and beer, then consider this the festival for you. There will be well-known local craft breweries, imported brands, and independent brewers from near and far. You’ll find everything from classic Helles-style lagers to punchy pilsners, from fruited sours to all kinds of IPAs, NE IPAs, DIPAs, TIPAs…
As for food, there’s plenty in that regard too. Think of the food options as the perfect mix and match pub grub to pair with a pint or two. There’ll be burgers, hot dogs, BBQ ribs, and even some doner kebab in the mix.
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What Entertainment is in Store?
Along with ample games and lucky draws to be found at the vendor booths at Beer Fest, we’re also planning on doing a few beer-related competitions. Think you’ve got a good beer burp, or perhaps you can make that beer belly of yours do a dance? Be sure to sign up on the day you visit…
Dress Code
The dresscode for this first ever Beer Fest is urban casual. Get on your best pair of denim jeans, Vans, vintage tee, and a hat, because it's time to let a load off and drink some brewskies. Although, don't be afraid to get a little more stylish. Check out the official Beijinger Weidian shop for some inspiration, and grab some of our merch while you're at it!
Find It in the Heart of the CBD
From Aug 25-27 we’ll be turning Beijing’s Central Business District into the Craft Beer District, all from the South Square of Fortune Financial Center. Here’s how to get there:
Subway: Get off at Jintaixizhao Station (Line 10) via Exit A
Bus: Take 405/113/650/368/687 and get off at Hujialou Nan.
About the Venue
Situated next to the East Third Ring Road and one street away from CCTV Headquarters, the South Square of Fortune Financial Center is an excellent location for happenings, mingling, or just relaxing and snapping a few photos in the middle of Beijing's urban jungle. Line 10's Jintaixizhao Station exits into the square, providing a convenient transportation point. The square itself was designed by internationally renowned landscaping company ACLA of Hong Kong, and features over 60 different kinds of green plants including ginkgo, magnolia, and cherry trees. The square has hosted a multitude of cultural and artistic activities, and is happy to be hosting CBD Craft Beer Fest!
The CBD Craft Beer Fest is happening from Friday, Aug 25 to Sunday, Aug 27, 3pm-9pm (Fri) and 11am-9pm (Sat-Sun). Tickets are RMB 30/person (early bird, includes free gift) or RMB 40/person (at door). Scan the QR codes in the poster to get your tickets today!
Images: Unsplash, theBeijingers
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