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外贸客户开发 | 1封开发信收获7个客户订单,他是怎么做到21%回复率的?内含邮件英文模板
外贸营销俱乐部 万人群
尊享外贸营销技巧,干货等!
我们的客户也是一样,他每天收到的邮件太多了,很容易在主观上就判断这是一封垃圾邮件。
海关数据搜索示例
Dear + 客户名称,不要用client, friend这种一看就是群发的词。
We have an idea that I can explain in 10 minutes which can get your company its next 100 best customers.
站在客户的角度,用好奇心勾起客户想要和他倾谈的欲望。简而言之,就是诱饵。
This idea is used to help our client/Target market/competitors almost triple their monthly run rate.
这句话继续抛出噱头,他这个点子之前带来的绝佳效果。
Let's schedule a quick 10 minute call so I can share the idea with you. When works best for you?
直接争取电话沟通。
Are you interested in saving some money? Are you interesting in good quality with nice price? And are you interested in small order with fast delivery?(提问的方式投其所好
So pls let you know we can offer all these for you, ABC Silicone is the TOP rtv liquid silicone factory in China more than 10 years. Below is our best seller, pls check it. Any interested, more information & FREE SAMPLE(免费样品投其所好
Hope to hear from you soon. Good Business Start Here!
Dear XX:
(Dear + 客户名称,不要用client, friend这种一看就是群发的词)
To thrill the market and develope the new products in the market, we are during our yearly biggest promotion. All of attached items enjouy discount up to 10% discount.
第一段: 说明促销目的和促销力度。有说服力的促销和折扣可以让促销活动事半功倍,反之,则会引起客户对促销活动和产品本身产生顾虑。
Our promotion will start from FEB. 10th. to FEB. 20th. Please catch up with this yearly biggest promotion to gain a big advantage in both price and market trends.
第二段:设定促销有效期,没有有效期的促销活动是没有灵魂的。给予客户以时间上的紧迫感才能让客户获得足够的采购动力。
Waiting for your active action.Best Regards.
最后一段为日常问候~
以上文章来源于外贸营销俱乐部对外贸邦资料综合梳理,仅供学习交流,如侵即删~
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