WKU毕业“声” | 陈昕玥：设计、实践、公益……她的青春不止一面！
来自视觉传达设计专业的陈昕玥，陆续收获了伦敦艺术大学、伦敦大学金史密斯学院、爱丁堡大学、南安普敦大学、创意艺术大学、拉夫堡大学和利兹大学的offer。其中，伦敦艺术大学更是2019-2023年连续五年蝉联QS世界大学排名艺术与设计排行榜世界第2名。在温肯的四年里，即将与英国时尚教父亚历山大·麦昆、前Dior首席设计师约翰·加利亚诺等诸多艺术巨匠成为校友的陈昕玥一步步让她的设计之梦渐渐清晰。
2023届毕业生：陈昕玥
专业：视觉传达设计
毕业去向：伦敦艺术大学读研
生源地：浙江嘉兴
01
你眼中温肯的视觉传达设计是一个什么样的专业？
面对记者抛出的问题，陈昕玥有自己的答案：有别于传统的平面设计专业，温肯的视觉传达设计专业旨在鼓励学生多方面尝试探索不同的媒介和材料，比如纸媒印刷、影像、装置和行为艺术。在她看来，艺术和设计的边界正往越来越模糊的趋势发展，尽管二者仍有区别，但是在温肯可以尝试去打破这样的边界。
陈昕玥的设计作品
温肯的课堂，更加注重自由创作和设计的创新性，这有利于她探索平面设计更多的可能性。而自由的教学环境和模式也帮助她打开设计思维，有充分的个人空间做自己想做的事。“很多材料和设计软件对于我们来说都是陌生的，学习的过程是痛苦的，也经常需要熬夜。”陈昕玥提到，视觉传达设计专业有很多长期项目作业，但最终看到成果时的成就感无以言表，部分专业课程的设计展览更是让她激动不已。
小组合作课堂
多次获得院长奖学金，斩获第十一届海洋文化创意设计大赛佳作奖、微公益创新大赛奖、共创周创业市集比赛一等奖、国际先锋视觉艺术奖……从初来温肯时的懵懂，成长到独当一面的设计者，在这里，陈昕玥找到了自己的设计世界。
02
“大学就是要尽可能多接触自己感兴趣的事情，敢于尝试和试错。”连续三年被评为优秀RA，加入青年志愿者协会和Alpha宣传部，担任美食社社长……和许多温肯儿一样，陈昕玥在课外也热衷于参与多样的社团活动。
担任书院导生
参与创新创业大赛
大学四年，她活跃在校内的各个舞台上。陈昕玥坦言：在一次次策划、筹备活动的过程中，她锻炼着自己与他人交流沟通的能力。“在这过程中，需要和来自不同专业的同学相互交流，我也一直保持着探索和学习的态度。”Alpha新生手册设计、青协感恩节门票设计、志愿者证书设计……陈昕玥第一次尝试多种平面设计的机会就来自校园组织，她把握住了每一个充实自己的机会。
个人花店品牌——挽花叩夏
此外，陈昕玥在创新创业方面也收获颇丰。在温肯第一届共创周创业市集比赛中，她打造了校内个人花店品牌：挽花叩夏，并以此为基础进行视觉和品牌设计。被问及创办花店的理由时，陈昕玥表示，开花店是她小时候的梦想，于是借助于专业相关性和创业大赛这个契机，她和队友让这个梦想成真，并赚了第一桶金。进货、打理鲜花、包装、管理微信群，在他们的努力下，一个月内花店营业额便达到了8000元。而在学校第一届学生微公益创新大赛中，陈昕玥和她所在的“肯”为你公益团队将目光放在唇腭裂儿童身上，并以此为目标受助对象，对温肯熊（校园吉祥物）进行二次创作，制作了一系列文创周边，她认为设计同样可以在公共价值和社会责任中发挥巨大作用。
公益设计作品
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陈昕玥先后担任过美术联考助教、个人插画师、新媒体运营成员、设计师助理。不同的实习身份，见证着她一步步的成长足迹。从成为助教进行联考美术教学，到疫情期间与温州鹿城区合作推文：“我们的‘三八’节”和“清廉民企大家谈”，再至成为“「我去」”校园初创团队成员。丰富的实习经历让陈昕玥对设计有了更深刻、成熟的思考。
《泽雅屏纸再造》展览设计
于她而言，印象最深刻的经历，是参与完成“泽雅屏纸再造”展览相关视觉以及物料设计。“泽雅屏纸再造”项目由学校迈克尔格雷夫斯建筑与设计学院设计系的师生共同策划，陈昕玥在其中负责平面设计部分。谈到在筹备过程中的感受时，她分享道：“这个项目需要最终落地，有很多细节需要规范，比如打印的颜色、字体大小间距以及适用场景等。”这是她第一次参与展览的视觉设计，这给她带来了不小的压力。
聪明如她，陈昕玥打破传统平面设计的边界，尝试设计动态海报，给观者带来更多趣味性。在其中突出“再造”的主题，在和现代审美有机融合的基础上，保留了泽雅纸张最原本的样貌。她表示，最好的设计是可以来解决问题，平面设计也可以服务于其他的设计项目。
谈到未来，陈昕玥表示想尝试向数字媒体发展，不给自己设限。她坦言，选择英国视觉传达研究生方向，也是希望能去感受伦敦浓厚的艺术气氛，多去看看当地的展览和优秀的设计院校。
Chen Xinyue: Spending Youthful Days on Design, Practice and Public Welfare
Chen Xinyue, a student majoring in Graphic Design at WKU, received offers from University of the Arts London, Goldsmiths, University of London, University of Edinburgh, University of Southampton, University for the Creative Arts, University of Loughborough, and University of Leeds. University of the Arts London has been ranked 2nd in the world for Art and Design by QS World University Rankings consecutively from 2019 to 2023. The four years of college make Chen get closer to her design dream.
Winning Multiple Scholarships and Building up a Design World
When asked about the Graphic Design major at WKU, Chen Xinyue believes that it differs from the traditional teaching of graphic design and encourages students to explore different media and materials in many ways, including paper printing, images, installations and performance art. She thinks the boundary between art and design, though still different from one another, is becoming increasingly blurred, and WKU allows students to try to break this boundary.
The classroom study at WKU focuses more on free creation and innovative design, which inspires Chen to explore more possibilities in graphic design. In such a free teaching environment and mode, she is able to open her mind to design and feel free to do whatever she likes. Though faced with many assignments of long-term projects, she has a sense of achievement when she finally sees the results.
Chen has won the Dean’s Scholarship several times, and she performs brilliantly in competitions such as the 11th National University & Middle School Student Marine Culture Design Contest (the Best Work Award), Micro Charity Innovation Competition, and the Startup Market Competition (the First Prize) during the Co-Creation Week of the university. She is also the winner of the International Pioneer Visual Art Award. From a freshman to an independent designer, she has built her own design world.
Taking Part in Various Extracurricular Activities and Establishing a Flower Shop on Campus
Chen thinks that a university student should try to explore areas of interest as much as possible, never afraid of failure or making mistakes. For three consecutive years, she has been recognized as an excellent RA; she joined the Youth Volunteers Association and Alpha’s Propaganda Department; and she also served as the head of the Food Club. Like many other students at WKU, she takes an active part in different club activities outside the classroom.
During her four years in college, Chen gives full play to her talent in different stages. From the planning and preparation of school activities, she has improved her communication skills. She said, “I need to communicate with peers from different majors in this process where I can keep exploring and learning.” In school clubs, she made her first attempt to try various forms of graphic design, such as the design of the freshman handbook for Alpha, and the Thanksgiving ticket and volunteer certificate for the Youth Volunteers Association. She seizes every opportunity to enrich her life at university.
Also, Chen has gained a lot in innovation and entrepreneurship. In the first Startup Market Competition of WKU’s Co-Creation Week, she created a campus-based flower shop brand and use it as a basis for visual and brand design. This competition gave her and her partners an opportunity to turn the dream into reality with their expertise and earned the first bucket of gold. During the first Micro Charity Innovation Competition of WKU, Chen and her team focused on the care for children with cleft lip and palate. They helped those kids through the creation of a series of cultural and creative peripheral products of WKU Bear, the mascot of the university. In her opinion, design can make a huge difference in the realization of public values and social responsibility.
Shifting From an Operator to an Illustrator and Breaking Away from Tradition
Chen has played multiple roles in her college days, from a teaching assistant for the art joint examination to an independent illustrator, a new media operator, and a designer assistant. She has grown step by step from different internship experiences. These internships enable her to gain a deeper understanding of design and see it in a more mature way.
To Chen, the most impressive experience was the engagement in the visual and material design for the exhibition themed “Zeya Paper Reborn”. This project was jointly planned by faculty and students from the Industrial Design and Graphic Design departments of Michael Graves College. At the exhibition, Chen was able to break away from traditional graphic design and try dynamic posters, which proved to bring more fun to viewers. The theme of reborn art was highlighted in combination with modern aesthetics while showing the appeal of Zeya traditional paper. For her, the best design can provide a solution to a problem, and graphic design can serve other design projects.
In the future, Chen Xinyue wishes to focus her career path on digital media, and she will set no limits on her life. She will pursue a graduate degree in visual communication in Britain and experience the strong artistic atmosphere in London. There she plans to visit more local exhibitions and excellent design colleges.
中文 | 陈王豫 王智耀
英文 | 项温蔚
文字编辑 | 魏铭辉
审核 | 吕卓环 王舒
责编 | 媒体中心
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