2017红点视觉传达类奖项公布，食品饮料包装设计最全获奖榜单出炉
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来源： Pentawards铂金奖获得者品赞设计
作者：品赞君
红点设计奖创办自1955年，由德国设计协会创立，起初只在德国的制造业大厂中进行评选，后来慢慢演变成颇负盛名的国际设计奖项之一。最初的红点奖也只有产品设计（Product design）这一类别，90年代开始分别增加了传达设计（Communication design）和概念设计（Design concept）两大类别，红点奖由单一的产品设计类奖项变成综合性的设计奖项，红点奖的评选范围涵盖与设计相关的所有领域，参评人数和影响力达到了空前。这次成功的转型为同样以产品设计闻名的德国“if”奖提供了经验，“if”奖在产品设计类基础上新增了视觉传达类和包装设计类奖项。
与全球唯一专注于各种包装设计的Pentawards不同，包装设计在红点奖传播设计类别中只是一个分支，红点传播设计评选范围还包括：广告、海报、APP、游戏、界面、视频、插画、展览等等，但包装设计无疑是红点奖传播设计类别中参与机构最多竞争最激烈的。
2017年10月27日，红点传达设计类颁奖典礼在德国柏林进行，品赞君带你一起看看有哪些产品上榜。
食品类 BEST OF BEST :X-701 Pet Foods
Client
XING Pet Food Co., Ltd., Taichung City, Taiwan
Design
Art Door Creative Co., Ltd., Taichung City, Taiwan
Design Team
Shao-Wei Lin, Yi-Ju Wu
WINNERS
Dobeles Cereals
Client
AS “Dobeles dzirnavnieks”, Dobele, Latvia
Design
DPJN, Diena Pirms Janu Nakts, Riga, Latvia
Arla Lempi
[Food Packaging, Identity Design]
Client
Arla Oy, Finland
Design
Kuudes, Helsinki, Finland
Burger King Halloween 2016 – Angriest Whopper
[Food Packaging]
Client
Burger King, Miami, USA
Design
Turner Duckworth, London, United Kingdom
Yogurt Guoshi
Client
Sichuan New Hope Nutritional Drinks Co., Ltd.,, Chengdu, China
Design
Pesign Design, Shenzhen, China
ICA Dinner Box
[Food Packaging]
Client
ICA, Solna, Sweden
Design
Designkontoret Silver, Stockholm, Sweden
Jeep Snacks
Client
FCA Germany AG, Frankfurt/Main, Germany
Design
Leo Burnett Germany, Frankfurt/Main, Germany
Ripen Watermelon Ice-Cream Range
Client
LOTTE Confectionery Co., Ltd., Seoul, South Korea
Design
LOTTE Confectionery Co., Ltd., Package Innovation Part, Seoul, South Korea
Dobeles Cereals
Special K
Client
Kellogg’s, USA
Design
Turner Duckworth, London/San Francisco/New York, United Kingdom/USA
Nude Capsule
Client
Thai Jintan Co., Ltd., Bangkok, Thailand
Design
MONDAY, Bangkok, Thailand
Krakakoa
Client
PT. Aneka Coklat Kakoa, Jakarta, Indonesia
Design
KYUB Studio, Bandung, Indonesia
Aftertaste
Client
Aftertaste, Pingtung County, Taiwan
Design
Voyageur Studio, Kaohsiung City, Taiwan
Münchner Suppenküche – Farmers’ Market Soup
Client
Münchner Suppenküche Handels GmbH & Co. KG, Munich, Germany
Design
Markenliaison GmbH, Munich, Germany
Minnamame
Client
Lanna Agro Industry Co., Ltd. (LACO), Chiang Mai, Thailand
Design
Yindee Design, Creative Branding & Design Solution, Bangkok, Thailand
Paris Baguette
Client
SPC, Paris Baguette, Seoul, South Korea
Design
SPC Design Center, Seoul, South Korea
648°
Client
MPK Norilsk, Saint Petersburg, Russia
Design
:Otvetdesign, Saint Petersburg, Russia
mojocoffee
Client
Deep Roast Inc., mojocoffee, Taichung City, Taiwan
Design
Airins Idea Design Co., Ltd., Taichung City, Taiwan
Shiny Woods
Client
Hangzhou Dongyun Advertising Design Co., Ltd., Hangzhou, China
Design
Hangzhou Dongyun Advertising Design Co., Ltd., Hangzhou, China
Superheraw
Client
MioBio d.o.o., Rijeka, Croatia
Design
Reedesign Studio, Rijeka, Croatia
Fish Crisps
Client
Randa, Žocene, Latvia
Design
DPJN, Diena Pirms Janu Nakts, Riga, Latvia
Guan Nan Dried Fruit
Client
Guan Nan, Tainan City, Taiwan
Design
NOJD AB, Huskvarna, Sweden
Dongpo Flavor
Client
Sichuan Guge Dynasty Brand Design Consultant Co., Ltd., Chengdu, China
Design
Sichuan Guge Dynasty Brand Design Consultant Co., Ltd., Chengdu, China
EvaNewtonJobs
Client
Honghe Cangying Agricultural Technology Development Co., Ltd., China
Design
Shenzhen Tiger Pan Packaging Design Co., Ltd., Shenzhen, China
Honey Experiences
Client
meia.dúzia® Portuguese Flavours Experiences, Jorge Filipe Ferreira Unip. LDA, Matosinhos, Portugal
Design
meia.dúzia® Portuguese Flavours Experiences, Jorge Filipe Ferreira Unip. LDA, Matosinhos, Portugal
YokYor Seafood Delivery
Client
YokYor Restaurant, Bangkok, Thailand
Design
Adhock Studio Co., Ltd., Bangkok, Thailand
Fazer Cookies
Client
Fazer (Oy Karl Fazer Ab), Helsinki, Finland
Design
Kuudes, Helsinki, Finland
Cheburashkini Brothers for Kids
Client
The Family Farm of Cheburashkini Brothers, Moscow, Russia
Design
Ermolaev Bureau, Moscow, Russia
meiji THE Chocolate
Client
Meiji Co., Ltd., Tokyo, Japan
Design
Promotions Light Co., Ltd., Tokyo, Japan
Piave Organic
Client
Medio Piave, Fontanelle (Treviso), Italy
Design
CBA, Milan, Italy
Eatea120 Tea Milk Candy
Client
Eatea120, Taichung City, Taiwan
Design
U Visual Communication, New Taipei City, Taiwan
SpiceCaps
Client
Hillesheims Kapsel-Manufaktur e.K., Wiesbaden, Germany
Design
Visuelle Logik / Agentur für Gestaltung /, Stefanie Schaffer, Wiesbaden, Germany
The Sweets of Sunday Folks
Client
CBG Pte Ltd., Sunday Folks, Singapore
Design
Trine Design Associates, Singapore
Client
Milky Way Base, Taichung City, Taiwan
Design
Image Studio Advertising Co., Ltd., Taichung City, Taiwan
Ai Yi Jia Qin
Client
Ai Yi Jia Qin, Taiwan
Design
Hogarth & Ogilvy, Taiwan
Old Oil Mill
Client
Hangzhou Dongyun Advertising Design Co., Ltd., Hangzhou, China
Design
Hangzhou Dongyun Advertising Design Co., Ltd., Hangzhou, China
Retastes
Client
Retastes Ice Products Co., Ltd., Suzhou, China
Design
Pesign Design, Shenzhen, China
饮料类 BEST OF BEST :Miller Lite
Client
MillerCoors, Chicago, USA
Design
Turner Duckworth, London/San Francisco/New York, United Kingdom/USA
WINNERS
LIFEWTR: Series 1
Client
PepsiCo, Purchase, New York, USA
Design
PepsiCo Design & Innovation Center, New York, USA
SILVA
Client
Heineken Romania, Bucharest, Romania
Design
Brandient, Bucharest, Romania
Krone Beer
Client
NorBrew, Oslo, Norway
Design
Creuna, Oslo, Norway
Proost Beer
Client
Beijing Wurderburg International Trade Co., Ltd., Shenzhen, China
Design
Shenzhen Tiger Pan Packaging Design Co., Ltd., Shenzhen, China
Wanglaoji Black Herbal Tea
Client
Guangzhou Wanglaoji Pharmaceutical Company Limited, Guangzhou, China
Design
Shenzhen Tiger Pan Packaging Design Co., Ltd., Shenzhen, China
Namyangaloe MAX-P
Client
UNIVERA, Seoul, South Korea
Design
UNIVERA, Seoul, South Korea, Designtea, Seoul, South Korea
Amber Gold
Client
Latvijas Balzams, Riga, Latvia
Design
BrandBox, Riga, Latvia
Sassoon Beer
Client
Beijing Wurderburg International Trade Co., Ltd., Shenzhen, China
Design
Shenzhen Tiger Pan Packaging Design Co., Ltd., Shenzhen, China
Heineken Bohemia
Client
Heineken Mexico
Design
Elmwood, United Kingdom
Wolfscraft
Client
Wolfscraft GmbH, Freising, Germany
Design
Peter Schmidt Group, Hamburg, Germany
Kellyone
Client
Hongsheng Group, Hangzhou, China
Design
Dongdao Creative Branding Group, Beijing, China
Früh Sport
Client
Cölner Hofbräu P. Josef Früh KG, Cologne, Germany
Design
Counterpart Group GmbH, Cologne, Germany
Pepsi Zero Sugar Super Bowl LI Commemorative Can
Client
PepsiCo, Purchase, New York, USA
Design
PepsiCo Design & Innovation Center, New York, USA
MIYOSHI
Client
Abunotsuru, Yamaguchi, Japan
Design
Creative Studio OUWN, Tokyo, Japan
MIKADO LEMON
Client
Naorai Inc., Hiroshima, Japan
Design
NOSIGNER, Yokohama, Japan
Kayatea
Client
Moroccan Ice Tea, Casablanca, Morocco
Design
DAY creative business partners, Amsterdam, Netherlands
文中图片来源于Reddot Award官网
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