11月10日,被誉为产品包装设计界“奥斯卡大奖”——Pentawards包装设计大赛的颁奖典礼在英国伦敦举行,官方公布了其2023年度最终获奖名单。
Pentawards是专门针对产品包装的设计大奖,于2007年开始举办,致力于提高包装设计质量与创作人员的专业水准,比赛吸引了来自世界各地的包装创意设计以及营销的相关人士。
Pentawards设置了钻石奖、铂金奖、金奖、银奖和铜奖,并按食品、饮料、身体相关产品、奢侈品和其他市场类分类评选。此外还设置特别奖,如今年Pentawards首次与全球色彩权威机构Pantone(彩通)展开合作,设立了“最佳色彩应用奖”。Pentawards仅设置一个钻石奖,而今年的钻石奖获奖作品为食品类。今年,来自中国的作品共获得90项Pentawards奖项,其中与食品饮料相关的作品有48款。
FBIF食品饮料创新(ID:FoodInnovation)已经连续七年关注Pentawards包装设计大奖。接下来我们将带大家欣赏2023年Pentawards食品、饮料相关获奖作品和特别奖。
钻石奖
设计:Marta Bartalucci, Nadia Parentini铂金奖
品牌:PICK UP GLOBAL RELAUNCH创意副总监:Miriam Frescura, Andrea Mastroluca品牌:BIGFACE Coffee Packaging特别奖
除了金奖、银奖和铜奖之外,Pentawards每年都会设置特别奖,今年的奖项包括最佳色彩应用奖、年度最佳设计机构、年度教育贡献奖、最佳学生作品奖、大众选择奖。其中,今年Pentawards首次与全球色彩权威机构Pantone(彩通)展开合作,新设立了“最佳色彩应用奖”。1、年度最佳设计机构
意大利的Auge Design在今年的比赛中获得了钻石奖、食品白金奖和其他4个奖项,并获得了年度最佳设计机构奖。
2、年度教育贡献奖
今年的获奖者是来自西班牙的ELISAVA,他带领学生赢得了12座Pentawards奖杯。
3、NXT-GEN 最佳学生作品奖
每年,Pentawards国际评审团都会从所有类别中选出最佳学生作品,今年该奖项颁给了日本桑泽设计研究院的Yun Zhu。
作为2023年比赛的一部分,Pentawards让参加者在Pentawards Festival上选出了10个设计并进行投票。其中Supperstudio的Honeysty脱颖而出。
5、最佳色彩应用奖
获奖作品:BYCOLOR dental beauty获奖作品:Doritos Rainbow Limited Edition 2022设计机构:PepsiCo Design & Innovation获奖作品:By Far:The Daydream Fragrance Collection1、水
参赛者:厦门九一广告传媒有限公司
创意团队:Shenzhen Excel Brand Design ConsuItant品牌:I love Hanshui,[City of Wetlands] series of purified water参赛者:Amber Communication(Shanghai)设计机构:Q&A Creative Design Consultancy艺术总监和设计:Q Quek, Lucy Zhang, Anlu, Ccun Wu, Linn Zhu
2、软饮料和果汁
品牌:Two-faced 100% Lemon Juice艺术与创意总监和平面设计:Koji Matsumoto品牌:Coca-Cola Contour Label-free Bottle参赛者:Coca-Cola Beverages (Shanghai) Ltd. Asia Pacific R&D Center项目经理:Yukari Mori, KwangHoon Choi包装专家:Ryo Iida , Eric Robine, Takemi Shibuya技术总监:Ho Jin Lee, Venkat Govindarajan3、乳制品和乳制品替代饮料
参赛者:Shang Zhi Cheng Brand design创始人兼设计主管:Lawrence O'Toole设计:Teresa Martín de la Mata艺术总监兼插图设计:Elina Barseghyan插画设计:Mane Budaghyan, Ashot Hayrapetyan4、茶和咖啡(即饮)
品牌:Hi Tea - Anti-Sugar Tea DrinkShenzhen Chushan Design Culture Group/Shenzhen CIMC Shared Logistics Service客户:Shenzhen CIMC Shared Logistics Service Co., Ltd.创意总监:Junsong Hu, Peng Yin设计:Zhongxu Wang, Linlin Li, Xinrui Liu, Menghao Zeng平面设计:Hyejin Park, Soo Min Suk5、茶和咖啡(干燥状态和胶囊)
品牌:BIGFACE Coffee Packaging高级客户经理:Lucille Sutherland参赛者:Upper and Lower packaging research设计经理:Qiu Baohui, Rao Man, Yang Jinfei, Huang Lieping品牌:Yiyu · Oriental Beauty Tea
6、保健饮料
品牌:Deep Purple Carrot Smoothie创意总监和艺术总监:Masaru Shiraishi创意总监:Oscar van der Rest, Arthur van der Rest, Maxime van der Rest技术支持:Zhangkun Xie, Miaorong Lu品牌:Wild Fish Collagen Concentrate
7、啤酒和苹果酒
(1)金奖
品牌:Quadraft Brewing - Zoo wild ale a wild ale fermented with mixed culture
(2)银奖
品牌:Gardsbrenneriets Sideri (The Farm distillery's Cidery)
设计:Zhou Jingkuan, Sun Linlin(3)铜奖
8、低酒精和非酒精饮料
(1)金奖
(2)银奖
设计:Zhou Jingkuan, Sun Linlin(3)铜奖
摄影:The Story Laboratory Agency
9、鸡尾酒
(1)金奖
品牌:HERBES DE MALLORCA MOYÀ概念化、产品和图形设计:SERIESNEMO team(2)银奖
概念化、产品和图形设计:SERIESNEMO team(3)铜奖
艺术总监与平面设计:Lorenzo Guareschi
10、葡萄酒(浅色)
(1)金奖
(2)银奖
品牌:Chardonnay Single Vineyard Koutsoura, Rouvalis Winery3d 建模 - 后期制作:Aggelos Gourzis, Lazaros Tzovaras(3)铜奖
品牌:Wise Wolf by Banrock Station艺术品成品:Peter Bradley & Patrick Bryson11、葡萄酒(深色)
(1)金奖
创意总监:Eduardo Miravalles, David Gamarra设计:Eduardo Miravalles, David Gamarra(2)银奖
创意与战略:Miguel Angel del Baño & Beatriz Suarez品牌:Clos du Val Bernard’s Cuvée(3)铜奖
战略:Rowena Curlewis & Margaret Nolan品牌:Fontecalada (Single vineyard Wine)参赛者:Estudio Pablo Guerrero艺术总监:Estudio Pablo Guerrero印前与印刷:Bacigalupe Hermanos12、上等葡萄酒和香槟
(1)金奖
品牌:Perrier-Jouët Belle Epoque 'Cocoon'参赛者:James Cropper Luxury Packaging设计:Matthew Broughton, Heather Allen(2)银奖
参赛者:Javier Garduño Estudio de Diseño设计:Javi Garduño, Isra García(3)铜奖
参赛者:done by people, Elmar Birk
13、烈酒(透明)
(1)金奖
创意与战略:Miguel Angel del Baño & Beatriz Suarez插图:Borja Torres, Tatiana Proca
(2)银奖
创意总监:Julien Zylbermann, Marc Savary设计:Marlon Watts, Charlotte Masala制作和技术总监:Gary Fortune Smith(3)铜奖
创意总监:Miguel Quiroga (Oveja & Remi)客户经理:Matias Basoalto (Oveja & Remi)品牌:Gardslaboratoriet (The farm lab)战略:Margaret Nolan & Rowena Curlewis14、烈酒(有色)
(1)金奖
品牌:UMESHU THE AMBER SOLERA(2)银奖
高级设计:Nicolas Sainderichin客户服务经理:Annelore Vermaercke插画:Tatiana Trikoz, Sébastien Greffe品牌:Merser Rum - double barrel and signature
参赛者:Big Fish
国家:英国
创意总监:Chloé Templeman
设计总监:Alice Douglas- Deane
文字:Jim Medd
客户经理:Ray Roden
策略:Rob Miller
(3)铜奖
品牌:CAMUS COGNAC SPECIAL DRY BORDERIES SINGLE ESTATE参赛者:CAMUS LA GRANDE MARQUE创意总监:Cyril Camus, Carine Moret15、高档烈酒
(1)金奖
品牌:FRESH VINTAGE the epic设计:Teppei Yuyama, Shiori Yokota(2)银奖
品牌:DUSSÉ 1969 Anniversaire品牌:Glenfiddich 30YO Suspended Time Re-Imagined
参赛者:GPA Global
国家:英国
设计:HERE Design.
(3)铜奖
创意总监&设计 :Sébastien Servaire & Candido Debarros
品牌:Larsen Cognac Sneaker Edition
参赛者:Drama Queen
国家:瑞典
Drama Queen:
执行创意总监:John Lagerqvist
客户方向:Morten Haargaard
设计与创意:Anna-Karin Lundgren,Fredrik Achatius
设计:Johanna,Björlin,Alexandra Cederstam,Katta Sjölinder,Adeline Bouron
制作:Malin Akyol,Maria Jaldung
客户:Anora Group/Larsen Cognac
营销总监:Suvi Reinikkala
干邑白兰地品类管理:Mika Raukko
Sr 全球品牌管理:Audrey Fischmann,Saransh Verma
16、包装桶、礼品盒和展示盒
(1)金奖
创意总监:Li Jianghui, Wang Yang生产商:Shenzhen Jiniia Group(2)银奖
(3)铜奖
品牌:GLENFFIDICH CHANDELIER参赛者:DAPY - DO INTERNATIONAL品牌:GRAND MARNIER QUINTESSENCE SUBLIMATION
17、限量版产品
(1)金奖
品牌:Dom Pérignon x Lady Gaga创意总监 & 设计 :Sébastien Servaire品牌:Hennessy NBA 75th Anniversary创意总监:Julien Zylbermann, Marc Savary
(2)银奖
品牌:Hennessy XO x Kim Jones设计:Julien Zylbermann, Marc Savary品牌:Tanqueray No. TEN Limited Edition Gifting Series参赛者:Desian Bridge and Partners设计:Eve Wallis, Lisa Napier, Ella Smith, Kirstie Hamilton, Simren Degun动画创意总监:Alessandro Foschini动画设计:Will Meighan, Danae Bravi客户总监:Laura Phelps, Valentina Baraldi
(3)铜奖
品牌:Glenfiddich Chinese New Year品牌:Singha Beer 90th Anniversary Limited Edition创意合伙人:John Hughes, James Diaz AlberdiCGI专家:Officina Poligonale
18、自有品牌-饮料
(1)金奖
(2)银奖
品牌:Livingstone - The Macbeth CollectionClient specified bookcloth:Ratchford品牌:Mary Shelley Noble Wine设计:Riso Guo, Limo Pan, Yang Jie插画:Zhang Fan, Zhang JiaNi
(3)铜奖
品牌:The Marksologist premium cocktail range from M&S
19、葡萄酒系列(混合)
(1)金奖
设计:Ferran Travesa, Toni Torres
(2)银奖
品牌:PERELADA WINES COLLECTION品牌:VUCIATA - BRAND BREEDER(3)铜奖
设计:Mayes Imbernón, Tatiana Proca创意总监:JJ Bertran, María Oldecop设计:Xiaoling Wang, Jialiang Chen品牌:Atilatte String Cheese概念和创意指导:Juliana Zarattini and Marjorye Cavazotto平面设计:Mane Budaghyan, Ashot Hayrapetyan参赛者:Design Bridge and Partners摄影:Scott Kimble (still life), Marilisa Gorgoglione (portraits)品牌:Famiglia Pomponio_extra virgin olive oil参赛者:Dispenser di Franco Radoccia设计:Daniele Tenisci, Federica Di Michele创意总监:Anselmo Tumpić, Rob Anderson艺术总监:Anselmo Tumpić, Anton Licul Grk包装生产:Wine & Industrial Packaging di Trevisin Paolo礼品盒生产:Tipografia Crivellari 1918 di Umberto Crivellari品牌:Mixed Rice Ingredients品牌:Yak Products Brand Packaging Design for “Qinghai 5369”品牌:Export Box for Product-of-Japan Sweet Potato品牌:Kudson Perfectly Imperfect执行创意总监:Somchana Kangwarnjit艺术指导:Rutthawitch Akkachairin, Ratikorn Kesonjarung品牌:Tomatier, Premium Sharmita Cherry Tomatoes设计:Laura Casagrande and Ana Mallent设计:Indigo Branding Agency参赛者:Doping Creative Agency文案:Tigran Gevorgyan, Viktoria Balayan, Tigran Sirunyan参赛者:Quchuan Creative Design品牌:EazzyPizzy. Pizza & Gelato.高级设计:Gustav Dejert, Mattias Cederfeldt设计:Fan Xianguo, Huan ran, Xiao Longfei创意总监:Lee Purvis, Kevin DalyCreative Legend:Jaspal Chada设计:VJ Patel, Matt Grantham, Michael Nichols创意总监:Vini Vieira
设计总监:Beth Drummond
设计:Haydn Marsh, George Percy, Annabel Hillier, Hayley Flavell, Chris Nixon, Bethany Harrison, Penny Hannibal
摄影:Carl Bartram
视觉总监:Paul Shepherd
可视化:Chris Burge, Mark Jenkins, Jake Walton
动作指导:Jordan Assender
动作副指导:Fahud Ahmed
动作设计:James Bluett
数字创意总监:Jim Hare
生产副经理:Ryan Edwards
艺术作品:Richard Doran, Annalisa Viola, Oliver Ward
全球品牌总监:Grace Dawson
品牌经理:Aoife Keany
Mondelez (Client): Mie-Leng Wong (SVP Global Brands), Emanuel Gavert (Global Brand Lead Toblerone), James Norris (Director of Design Excellence & Operations EU & EE), Justyna Biernat-Datszuta (Global Equity & Activation Manager Toblerone)品牌战略:Lusie Grigoryan
品牌战略协助:Nelly Stepanyan, Lusine Harutyunyan
创意总监:Stepan Azaryan
美术总监&插图:Elina Barseghyan
图像设计:Ashot Hayrapetyan , Liana Mazmanyan , Lilit Hovhannisyan
动画:Sahak Zarbabyan品牌:Kellogg’s Pringles Christmas Collectables – a range of limited edition of Christmas themed Pringles tins设计:Becki Turner, Nora Mas Gras品牌:Jia Xiang Sunflower Seeds品牌:Realprice Snack Series品牌:LEIBNIZ GLOBAL DESIGN RELAUNCH品牌策划助理:Nelly Stepanyan, Lusine Harutyunyan平面设计:Ashot Hayrapetyan, Liana Mazmanyan, Lilit Hovhannisyan设计:Ryann Woods, Sean Morse参赛者:Shenzhen Red Pony Design创意总监:Zhang Yang, Dian Hao Li设计:Zhang Yang, Yin Shi Huang, Yi Rong Lin品牌:Naked Nature - Wild Flavours创意总监:Ana Maria Mesa, Natalia Delgadillo设计:Mateo Anzola, Isabel Arango, Roberto Medina, Santiago Castaño插图:Mateo Anzola, Roberto Medina品牌:The Bio Veggie Company
(1)银奖
设计:Li Linlin, Jingjing Mai, Menghao Zeng品牌:Why Not Pancakes&Waffles品牌:La Antigua Summum 2022参赛者:Javier Garduño Estudio de Diseño设计:Javi Garduño, Isra García
(2)银奖
设计:Zhou Yuewen, Ji Mengyao
(1)金奖
品牌:Last Crumb Valentine's Day Edition文案写作:Raphael Farasat, Cole Schafer
(2)银奖
设计:Emiliano De Masi, Francesco Della Monica设计:Li Linlin, Jingjing Mai, Menghao Zeng品牌:Doritos Solid Black 2022参赛者:PepsiCo Design & Innovation设计:PepsiCo Design & Innovation品牌:Rana- à vous d'oser- Limited Edition France
(1)金奖
品牌:FRUIT GO (Fugang Food) Brand Design
(2)银奖
品牌:OBA Flatbread Crackers概念&创意总监:Juliana Zarattini, Marjorye Cavazotto and Raquel Silveira版式:Juliana Zarattini, Marjorye Cavazotto, Raquel Silveira and Rodrigo Lourenti打印文件:Rodrigo Lourenti and Cláudio Ramos展演:Camila Ragghianti and Victor Mozetto品牌:Νῶμα (Noma) - Flours from Cyprus, Lidl资深设计师&项目领队与插画:Amvrosios Palamidis3D建模后期制作:Kleon Zisimopoulos刺绣艺术品和纺织品:Porfyria Moschopoulou顾问:Mo Yang, Lei Yongzhen
创意总监:Wang Zhuolin
执行组长:Yu Kang ,Fu Xin
设计:Shan Lu, Yuan Wenhao, Fan Jiahe品牌:LEICA red envelope gift box参赛者:Shanghai Good Cultural Creative设计:Dong ankai, Cui yinnan, Zhang jixiu
参赛者:A.S. Strategy, Branding & Communication艺术与手工艺:Christina Makropoulou设计:Haruka Suzuki, Azusa Ohashi
品牌:Lume Spirit of the Abyss创意总监:Ilaria Bontempo e Matteo Zantedeschi
高级设计:Nicolas Sainderichin客户服务经理:Annelore Vermaercke插画:Tatiana Trikoz & Sébastien Greffe
品牌:Byron Burger: Poetry in a Bun设计总监:Will Duffy, Charlie Tallis, Paul O'Brien文案:Orlaith Wood, Jamie Thorp, Anna Foster
参赛者:Shanghai Nianxiang Brand Design & Consulting创意总监:Guozheng Jiang, Dan Chen设计:Zhou Jingkuan, Sun Linlin设计:Carmen G Montarelo, Mar Sanchez Palop设计:Penny Hannibal, Bethany Harrison, Chris Nixon, Hayley Flavell, Annabel Hillier, George Percy, Haydn Marsh可视化:Jake Walton, Mark Jenkins, Chris Burge动态总监:Jordan Assender, James BluettAssociate Motion Direction: Fahud AhmedAssociate Production Management: Ryan Edwards图片:Richard Doran, Annalisa Viola, Oliver WardMondelez (Client): Mie-Leng Wong (SVP Global Brands), Emanuel Gavert (Global Brand Lead Toblerone), James Norris (Director of Design Excellence & Operations EU & EE), Justyna Biernat-Datszuta (Global Equity & Activation Manager Toblerone)3、Smart and Connected packaging品牌:Johnnie Walker Blue Label X Luke Halls / Cities of the Future 2220包装设计:Team Butterfly Cannon品牌:Las Quinas X Mujeres de La Cañada | Prickly Pear Cactus Jam创意总监:Hernán Braberman, Adriana Cortese, Virginia Gines互联体验UI设计和开发:Daniel Hill, Chris Braine, Cinthia Cabero Mencia品牌:Barbacrò. The different souls.品牌:Poliakov Vodka - Virtual Poliakov Mule数字app创建:Hedy Magroun Brewster Studio数字app技术:Antoine Fouganet Brewster studio
品牌策略咨询:Philipp Eggenberger4、Packaging Brand Identity Projects
高级设计:Nicolas Sainderichin客户服务经理:Annelore Vermaercke插图:Tatiana Trikoz,Sébastien Greffe设计:Shen Rubiao, Wang Xiaoling插图:Elina Barseghyan,Mariam Stepanyan品牌战略协助:Nelly Stepanyan,Lusine Harutyunyan平面设计:Ashot Hayrapetyan,Liana Mazmanyan,Lilit Hovhannisyan品牌:Johnnie Walker Blue Label x Luke Halls / Future City 2220
品牌:Pepsi Max x Eintracht Frankfurt collaboration参赛者:PepsiCo Design & Innovation设计:PepsiCo Design & Innovation创意与策略:Miguel Angel del Baño,Beatriz Suarez插图:Borja Torres,Tatiana Proca
品牌:Stoli Vodka x Jason Naylor品牌:Pepsi x Mr. Cartoon
参赛者:PepsiCo Design & Innovation
国家:英国
设计:PepsiCo Design & Innovation
品牌:Corvezzo - 1955 Family Collection创意总监和设计:Mattia Granzotto、Alberto Mazzer客户管理和技术建议:Mattia Granzotto设计:General Mills,Ultra Creative品牌:Black Dog Scotch Whisky品牌:Bimbo's little cakes: Bony, Tigretón, Pink Panther…
参赛者:Supperstudio
国家:西班牙
创意总监:Paco Adín
客户总监:Lourdes Morillas
Marketing Management Bimbo: Olivier Cochez
品牌:CinnaFuego Toast Crunch
参赛者:General Mills
国家:美国
设计:General Mills, CBX
可持续设计
(1)金奖
参赛者:James Cropper Luxury Packaging设计:Matthew Broughton, Heather AllenRuinart 代理:Maison Sagan by designer François Salanon参赛者:Lorn Cowie/eteaket leaf tea co
(3)铜奖
策略与创意:Beatrz Suarez, Miguel Angel del Baño
品牌:Wagamama Takeaway Packaging工业设计:Ben Polhill, Lea Berger首席科学官兼联合创始人:Marco Rolandi首席执行官兼联合创始人:John Felts, Casey Chandler, a contractor
3、可持续设计-奢侈品
(1)金奖
品牌:Distillerie Remy Piron - Cognac Découverte Perpetuelle
品牌:Perrier-Jouët Belle Epoque 'Cocoon' Gift Wrap参赛者:James Cropper Luxury Packaging设计:Matthew Broughton, Heather Allen
(2)银奖
品牌:Midleton very Rare Vintage - Re-Stage
(1)金奖
创始人与创意总监:Diogo Gama Rocha品牌:Please don't buy our capsules参赛者:Design Bridge and Partners
(1)银奖
品牌:Lake District Chilli Pepper Gin – “WATCH OUT FOR THE AFTER BITE!”创意设计:Kevin Davis, Kyanne Bückmann设计:Keiichiro Kodera, Shoko Yamane(2)铜奖
品牌:SHIKUMEN 1921 limited commemorative huangjiu参赛者:Shanghai Key Advertising(1)金奖
美术指导与设计:Aya Codama (BULLET)
组织:Packaging Inclusion Executive Committee
(2)银奖
品牌:Xun Mi Honey Packaging Design品牌:PURA GOCCIA - Premium Olive Oil创意总监:Kevin Davis, Kyanne Bückmann
Image reder: George Telis
品牌:Rumbustian RX Ultimate Blend
品牌:Mizone Carbon Smart Concept Bottle概念与产品总监:Jonas Lundin
客户总监: Nana Hugo Schack
创意总监&设计: Taymara D. Sánchez and Gemma Monllor
指导:Pau Llavador, David Sagarzazu and Alex Pirard品牌:ALGARROBINA-FLOR DEL BOSQUE品牌:Biomimetic cow milk packaging creative design设计:Zhang Bin, Sun Liankai, Wang Shuai, Shen Yadong品牌:XIAO ZHUO Bamboo Cane Wine参赛者:Art Center College of Design设计指导:Jessica Deseo and Andrew Gibbs品牌:Husk collection package概念及设计:Maksim Abdurakhmanov参赛者:Escuela Superior de Diseño de La Rioja (ESDIR)创意、美术、摄影、平面及包装:Beatriz Cuenca Sáez美术及摄影:Daniela Barrio de Mendoza平面及包装设计:Lidia Jurado, Bernardita Rodríguez平面:Belén Díaz and Silvia Mª Andrés摄影:Daniela Barrio de Mendoza平面:Daniela Barrio de Mendoza, Belén Díaz摄影:Daniela Barrio de Mendoza品牌:Brunells - Gourmet Pastry创意和平面设计:Bernardita Rodríguez
平面及包装设计:Lidia Jurado,Bernardita Rodríguez图像&包装设计: Bernardita Rodríguez创意及设计:Nicole Strübing Cartes, María José Quiroga Vargas,Laura Fernández Celda参赛者:California State University参赛者:Art Center College of Design参赛者:Art Center College of Design创意及设计:Juanita Arroyave, Bernardita Rodríguez,María José Quiroga指导:Martín Azúa, Eva Minguella品牌:[rebox.eco] // this box used to be another box参赛者:UAL - Central Saint Martins5、学生概念设计-EXPRESSIONS Student Brief设计:Shan Lu, Yuan Wenhao, Fan Jiahe*本文为FBIF原创首发,欢迎无条件转发朋友圈。转载请在后台回复“转载”了解规则。