FBIF2024 | 240+ Speakers and 47,000+ Industry Visitors to Gather
Competition is spiraling up, business growth stagnating, consumer segments and their spending patterns polarizing, channels being reshaped amid violent market changes.
How to create a best-selling product in a saturated market? How to tap into new growth channels? What are the brands that have achieved high growth in an uncertain environment doing right? What do brands that are first to go overseas and achieve success do?
Under the theme "Unbox the Future", the Food & Beverage lnnovation Forum 2024 (FBIF2024) and FBlF Food Innovation Expo will take place 25-27 June 2024 in the National Convention and Exhibition Centre (Shanghai).
FBIF2024 is expected to have 200+ topics, 240+ speakers, 7400+ industry guests attending the conference, 150+ VIP guests for the Channel Gala, 900+ exhibitors, 2000+ innovative products, 260+ best selling products and brands in the FBIF New Product Connection Corridor, and draw participation from over 47,000 attendees (including 1000+ channel attendees).
Contents
1. Highlights of FBIF2024 Forum
2. FBIF Wow Food Awards Ceremony
3. FBIF Food Innovation Expo
4. FBIF2024 Channel Gala
5. FBIF2024 Attending Company
6. FBIF2024 Sponsors and Partners
7. FBIF2024 Media Partners
8. An Easter Egg
9. About FBIF2024
10. Contact Us
FBIF2024 Structure
FBIF2024 Forum Speakers
Plenary Session
*June 27, Day 3
Chairman
Chris Wang, Founding Partner, Hosen Capital
Speakers
David Xiqiang Zhang, Executive Vice President, Nestlé S.A.; CEO, Zone Greater China, Nestlé
Jan-Benedict Steenkamp, Massey Distinguished Professor of Marketing and Leadership & Author, University of North Carolina at Chapel Hill
Matt Che, CMO, BUDWEISER APAC
JJ Wu, Director, Artal China Limited; Former CEO of MANKATTAN & Former President of Bimbo China
Curt Ferguson, Managing Partner, Ventech China
Sean Stein, Chairman, AmCham China
Joanna Lu, Expert Partner, Bain & Company
Feng Li, Founding Partner, FreesFund
David Zhang, President, Greater China, Oatly
Sofia Ehlde, Executive Vice President, Food Innovation, Oatly AB
Simon Zhang, Global CEO & China Chairman, Ries Category Creation Strategy & Consulting
Jin Zhou, APAC R&D General Manager, Cargill
Yan Zhang, Assistant General Manager & Director of Research Institute, Angel Yeast
Miyan Ying, Chairman, Longyang Fresh
Min Fang, CEO, Mr Fangs Store
Zhonghe Wang, Founder, Keyang
Michael Li, General Manager, Yuen Tai Trading
Yuyu Zhang, Professor, Beijing Technology and Business University
Dairy Talks
*June 25-26
Chairman
Jonathan Yan, Partner & Head of Food & Beverage Practice, Roland Berger
Doris Lee, CEO, GFIC
Jason Yu, General Manager of Greater China, Kantar Worldpanel
Speakers
Alexandre Pasquet, North Asia General Manager, Lactalis
Chunxi Liu, CEO, Yili
Ravi Jhala, Global Head of Commercial, Perfect Day
Gerard Smith, Chief Marketing Officer, Noumi
Song Ren, President, Milkground
Casey Thomas, Vice President of Greater China, Fonterra
Yang Zou, Party Secretary and Chairman, Haihe Dairy Co., Ltd.
Xuedong Bai, Vice President & Co-founder, Blue Sea Dairy
Xingshi Zhang, General Manager of Marketing Center, Jiangsu New Raspberry
Raffael Wohlgensinger, Founder & CEO, FORMO
Jason Yu,General Manager of Greater China, Kantar Worldpanel
Jonathan Yan, Partner & Head of Food & Beverage Practice, Roland Berger
James Wu, CEO, Aquafarmtory
Viola Chen, Head of Innovation, GFIC
Rachel Chen, Business Analyst, GFIC
Ivy Lou, PhD., Nutrition Expert, IFF
Jing Yin, Head of China Nutrition Science, Arla Foods Ingredients
Denis Vergneau, General Manager, SINODIS
KAY, Founder, MateMade
Snack & Baking
*June 25-26
Chairman
Kevin Xiong, CEO, Vantage
Yichun Weng, VP, LingYiShuKe
Wang Zi, Director and Technical Director, Wangsen Education Group; Head Coach, China Baking National Team
Speakers
Nina Mu, Chief Marketing Officer, Greater China Foods, PepsiCo
Grace Zhu, VP, MKT & Growth Greater China, Mondelēz
Jérôme Chouchan, CEO, Godiva Japan; CEO & Representative Director, Orchid Inc.
Tetsuya Murata, President and CEO, Kanro
Bo Lan, Executive Vice General Manager of the Group, YanJin Food
Larry Xia, Marketing Head of Premium Chocolate, Ferrero China
Lael Tang, Director of the Brand Market Center, Bestore
Gang Zhao, Group Executive Director & Deputy General Manager, Jiashili Group Limited
Fan Yang, Founder & CEO, LiuLiu Orchard Group
Yingcai Ma, Manager of Grains, JD Supermarket
Bo Hu, Deputy General Manager, CHONGQING SINOKONJAC
Wenjie Wang, Deputy General Manager of Sales, Haoxiangni Health Food
Wei Zhou, General Manager, SuZhou GardenBakery
Robin Fegen, Founder & Director, The Robin Collective
Helen Rhiannon Raw-Rees, Creative Project Manager, The Robin Collective
Ning Li, Head of Innovation Research, APAC, Puratos; External Co-advisor (Master), School of Food Science, Jiangnan University
Serena Shao, China Baking Region Marketing Manager, Novonesis
Kevin Robin Linggi, Global Baking Marketing Manager, Novonesis
Yu Ouyang, Chief Analyst of Food and Beverage, Huachuang Securities
Drink Talks
*June 25-26
Chairman
Linda Zhang, Co-founder & Chief Expert, Lezhihui Management Consulting
Speakers
Michael Stacey, Chief Customer Officer, Bundaberg Brewed Drinks
Xiaofang Xian, Executive President, Huiyuan Juice
Hao Lin, Founder, Tasogare Coffee
Jason Yu, General Manager of Greater China, Kantar Worldpanel
Baoguang Wang, General Manager of Shanghai Branch, Yili
Sherry Zhao, Head of Coffee Brand Communication & I&R, Nestlé Zone Greater China
Nash Feng, Vice President, China, Ries Category Creation Strategy & Consulting
Kevin Liao, General Manager, China, Yeo Hiap Seng
Simon Geng, CEO, Lemon Republic
Baihe Xu, Founder & CEO, LEMON RIGHT
Timothy He, CEO, Asia Beverage
Xiufeng Han, CEO, YUZU VALLEY
Zhonghe Wang, Founder, Keyang
Mingsheng Xia, Co-founder & CMO, Hope Water
Neo Cheng, CMO, Zhonghebaosang
Kai Kang, CTO, XianMu Technology; CEO, Cosfo
Yamada Takahisa, Founder, UMAMI COLA
Nick Benz, President, CALIWATER
Bin Zhang, Founder & CEO, Halmana Beverage Inno-Lab
Elaine Ju, Founder & CEO, Intuivia
Alcohol Talks
*June 25, 1 Day Only
Chairman
Shirley Zhu, Research Director – Greater China, IWSR
Speakers
Pauline D. Cha, China Managing Director, Campari Group
Ethan Perkins, Chief Innovation Officer, Endless West
Anping Xu, General Manager, Meijian Business Line
Yi Sui, Co-founder, DRUNK N’JUMP
Justin Guan, President, INS Park
Boyce Yang, Founding Partner, On The Road Store
Neil Lyu, Founder & CEO, BLUE DASH
Dr. Xu He, Partner & VP, RHIZOME CONSULTANCY
Bastien Ciocca, Co-Owner & Co-Founder, Hope & Sesame Group
Condiment & 3R Food
*June 25-26
Chairman
Ku Li, Senior Engineer & Deputy General Manager of Protein Nutrition and Flavoring Technology Center, Angel Yeast
Cecilia Xinyuan, President, The Research Institute of Destination Meal
Speakers
Harry Hakuei Kosato FRSA, Director and India Representative, Kikkoman; Founder, La Ditta Singapore; Japanese Cuisine Goodwill Ambassador
Joe Xu, Head of CS Foodservice Marketing, Kraft Heinz
Sato Kenji, General Manager of Health Care, Business Department, Kewpie China
Shunjie Guo, Managing Director Assistant, COFCO Sugar; Party Secretary & Managing Director, COFCO Tunhe Tomato
Hequn Sun, Senior Engineer of YE Application Technology, Angel Yeast
Fiona Yu, CEO, SHANXI AGED VINEGAR GROUP
Tommaso Battaglia, Export Manager APAC, Giusti
Jiangfu Yu, Managing Director, LiuBiJu Food
Tiejun Wang, President, SICHUAN NEWHOPE FLAVOR
Daniel Li, Managing Director, WANGJIADU FOODS
Cole Pearsall, Co-founder, Acid League
SANCHUAN, CEO, DONG TO GO
Wenxian Fan, Founder & CEO, Meixin Food
Wanli Tang, CEO, Ding Ding Fresh
P.K Yu, Vice General Manager, LIHOO'S
Xi Li, Co-founder & Product Head, Lao Fan Gu
Lily Zhang, General Manager, Hexian Group
Meiqiao Lin, Deputy General Manager, GANG CHANG FOOD
Yue Zhang, Founder & CEO, Budeng Food
Ami Zhang, Marketing Services Director APAC, Tetra Pak
Charles Chan, Head of UU-C, Ipsos in China
Steven Zhou, General Manager, iResearch
Function & Ingredient Talks
*June 25-26
Chairman
Dr. Liz Li, Nutrition R&D Director, MaryKay
Hao Cheng, Executive Research Director, Ipsos in China
Speakers
Dr. Kai Yu, Nestlé Institute of Health Sciences China Hub Manager, Nestlé Research
Dr. Daisuke Fujiwara, Director, Institute of Health Sciences, Kirin Holdings
Dr. Andy Zeng, Senior Scientist, Danone Nutricia Research (Netherlands)
Shijie Ding, Co-founder & CEO, Joes Future
Daan Luining, Co-founder & CTO, Meatable
Didier Toubia, Co-founder & CEO, Aleph Farms
Jonathan Berger, CEO, The Kitchen Hub
Jeremy Appleton, Director of Medical & Scientific Affairs, PLT Health Solutions
Chad Anderson, Founder & Managing Partner, NewTree Fruit Company
Dr. Joanna Moro, R&D dept Scientist, Ingredia
Helina Wang, Regional Strategic Marketing Manager, Asia Pacific, IFF Health
Dr. Vera Wang, Scientific Advisor, Chr Hansen China (Part of Novonesis)
Nash Tian, Market Unit Director of Adult Nutrition, FrieslandCampina Ingredients
Xi Zhang, R&D Director, TianheBIO
David Li, Senior Scientist and Technical Support Manager, ADM
Mandy Zhang, Marketing Director, Regional Category Lead APAC, Ingredion China
Huating Li, Professor, Shanghai Jiao Tong University School of Medicine Affiliated Sixth People's Hospital
Owen Wang, Founder, Peasup
Serena Zhang, Founder, U-TAO Investment
Weijia Qin, Senior Global Market Insight Analyst, Innova Market Insights
Ruyi Xu, APAC Insights, SVP, Mintel
Tao Zhang, Co-founder, Dao Foods
Channel Talks
*June 25-27, 3 days
Chairman
Edison Zhang, Founder, New Species Institute
Zhongyan Huo, Founding Partner, Bonanza Capital
Speakers
Jack Wang, CEO, Aice Group
James Song, General Manager of International Business Unit, Mengniu Group
Min Zhao, Deputy General Manager, Wanglaoji Health; Chairman, Wanglaoji Investment
Alex Yu, Head of Product Development & Import, M Commerce Group
Henry Yan, GM of the Food Industry, Tao Gongchang, M2C BU, TAOBAO & TMALL GROUP
Guangyu Guo, Director & General Manager of Short Video E-commerce, Three Squirrels
Ali, General Manager of E-commerce, Baixiang Food
Yonggang Shi, Vice General Manager of Innovation Marketing Business Headquarters, Tsingtao Brewery
Larry Chen, General Manager, Chi Forest Retail Department
Yichuan Liu, General Manager of Brand Center, Guoquan Food
Kate Xie, Senior Consumable Account Executive, Amazon Global Selling
Maria Yang, Director of Food, Beverage and Health Category, Lazada China
Shizhe Yu, General Manager of the Food Department, Private Brand Business Unit, JD.com
Hiroshi Shu, CEO, Rakuten Shenzhen Office; Overseas Sales StrategyDepartment, Rakuten Group
Qingchuan, Project Manager, Temu
Jeff Wang, Senior Director, Omni Channel, PepsiCo Foods China
Leno Pan, National Omnichannel KA Head, Ferrero China
Timon, FMCG Brands Growth Director, Meituan InstaShopping
Majima Yoshikazu, Former GM, OK Store; Former Director, Don Quijote
Victor Zhang, Co-founder & Partner, GenBridge Capital
Guoliang Cao, Chairman, Babatang Toast; CEO, Tangdou Tech
Leo Zheng, Vice President & General Manager of Marketing Center, Leyuan Beverage
Jim Li, Supply Chain General Manager, OTTNO
Vin, Founder, 66planet Technology
Yusuke Nishimoto, Manager, Food & Drink Category Consulting Section,Account Innovation Office, Rakuten Group
Qi Wang, Founder, LINGSHOUQIPASHUO
Pack Talks
*June 25-26
Chairman
Sam H. Yang, Executive Creative Director, China, FutureBrand
Susie Liu, CBO, PESIGN
Speakers
Min Zhao, Deputy General Manager, Wanglaoji Health; Chairman, Wanglaoji Investment
Hiroyuki Ishiura, Creative Director, Suntory
Lina Xiong, Associate Director, Consumer Insights & Analytic, PepsiCo
Fumi Sasada, President & CEO, Bravis International
Davide Mosconi, Partner and Executive Creative Director, Auge Design
Luca Buonamici, Partner and Strategy Director, Auge Strategy
Hiroko Ogawa, Founder & CEO, OGAWA HIROKO DESIGN
Somchana Kangwarnjit, Owner & Executive Creative Director, Prompt Design
Simon Collins, Founder, The House of Collins
Christian Halsted, Chief Strategy Officer & Founding Partner, EVERLAND
Chloe Templeman, Executive Creative Director, Pearlfisher
Sam H. Yang, Executive Creative Director, China, FutureBrand
Maksim Abushaev, Creative Director, Radar
Melvin Ng, Senior Vice President, Behaviorally
Thibault Cousot, Senior Vice President & Head of Product, Behaviorally
Zhuoyuan, Head of Food Industry, TMIC
Yichen Zhang, Director of Customized Business Services, FounderType
Ruize Gao, Co-founder & CSO, Chenhai Group
Marketing Talks
*June 25-26
Chairman
Janice Zhou, CMO, Social Touch
Jessica Xu, Former PR & Marketing Director of Prologis China
Speakers
Allen Cai, China Chief Marketing Officer, Kraft Heinz
Vivi Jiang, Director & Vice President, Eastroc Beverage
Jan-Benedict Steenkamp, Massey Distinguished Professor of Marketing and Leadership & Author, University of North Carolina at Chapel Hill
Mihnea Gheorghiu, Chief Creative Officer, Le Pub
Xiuwen Zhao, Brand Director, Chinese Brands Department, China Resources Snow Breweries
Cici Shao, Marketing Director, China, Swisse
Huan Zhou, Head of Content Innovation in the Marketing Department, Weilong
Jun Ma, Brand Director, TIANLALA
Asawin Phanichwatana, Creative Partner, NOAH Workshop
Xiao Ma Song, Founder, Xiao Ma Song & Company
Nicole Ma, CEO & CCO, Ma'nifesto
Lynn Zhang, Managing Director, Kantar China
Emma, Head of Brand Digital Marketing, Meituan Instashopping
Tina Luo, VP of Global Strategic Account Management, Flywheel
Mi Ou, General Manager of FMCG Division, Xiaohongshu
Yu Fu, Sales Director of Food & Beverage in Marketing Center, bilibili
Startup Talks
*June 25-26
Speakers
Tiemin Ma, Chairman, Triumph Haofeng Agricultural Group; Brand Founder, YIKEDA
Guoliang Cao, Chairman, Babatang Toast; CEO, Tangdou Tech
Feiyong Huang, Vice President, Royal Xiaohu
Guoyu Zheng, Founder of Brand & CEO, DUJOSOO
Zihan Yi, Founder & CEO, Songxianxian
Zhengqi Wang, Founder & Chairman, Fairiemor
Sha Chen, Chairwoman, CAT FOUR COFFEE
Jiaxing Wang, Co-founder and Head of Product Development and Marketing, Gebiliunainai
Alan Romas, Founder & CEO, Libre Foods
Ziliang Yang, Co-founder & CEO, CellX; Scretary, APAC Society for Cellular Agriculture
Yu Li, Founder & CEO, ELECTRO X
Lily Yan, CEO & Head of Product Research, KaiCha
Vicky Li, Founder of Brand, One Dog Doge
Maqingyun Zheng, Founder & CEO, JiǎnFǎ Wheat
Richard Zong, Business Units Group Managing Director, Ipsos in China
Freeman Xu, Partner, Coostrategy
Jonathan Berger, CEO, The Kitchen Hub
Tech Talks
*June 26-27, Day2 &3
Chairman
Zijiang Yang, Managing Director, NEEO Fund
Speakers
Shuya Gong, Innovation Fellow, Harvard Engineering; Investor & Creative Director, IDEO CoLab Ventures
Laia Grassi, GenAI & Advertising Creative Director
Tiger Shang, General Manager, Digital Technology Center, Yili
Daniel Zhou, Founder & CEO, Lanma Technology
Ge Zheng, Professor & PhD Supervisor, KoGuan School of Law, Shanghai Jiao Tong University
Jason Cohen, Founder & CEO, Simulacra Data; Founder, Gastrograph AI
Eddy Dong, Managing Director, WPP
Soh Wei Hong, Founder & CEO, TROLLEE
Congyin Wen, CEO, Moerpus Group
Ansion Shi，General Manager of National KA, Kuaizi.ai
Ben Li, Marketing Director, WuJie AI
Wei Zhang, Researcher, Advanced Institute of Information Technology Peking University
Christophe F. Maire, Founder, Atlantic Labs & FoodLabs
Michael Mitsakos, Business Co-founder & President, Arkeon
Dr. Mazen Rizk, Founder & CEO, Infinite Roots
Nandita Prabhu, APAC Head of Innovation & Former Global Customer Foresight Director, Givaudan
Dr. Andy Zeng, Senior Scientist, Danone Nutricia Research (Netherlands)
Vita Tatjana Krampitz, Head of Technology Management New Food, GEA
Xuefeng Jiang, Professor & PhD supervisor, East China Normal University
Sebastien Bregeaud, Development and Manufacturing Director, Notpla
FBIF Wow Food Awards 2024 Awards Ceremony
FBIF Wow Food Awards is a global, comprehensive award focused on innovation in the food and beverage industry. It includes three categories: product, packaging, and marketing, and is hailed as the "Oscars" of the food industry.
Wow Food is dedicated to discovering, recognizing, and showcasing exceptional innovation in the food and beverage industry. This year, the awards have attracted over 500 participating teams, 1000 outstanding entries, and more than 100 top industry experts from around the world.
FBIF Wow Food Awards 2024 Awards Ceremony will be grandly held on June 27 at the National Exhibition and Convention Center (Shanghai). With three categories, 48 awards, and over 190 winning entries, this event will collectively witness the brilliant moments of global food innovation.
Let the world say wow to your innovation, and let innovation inspire more innovation!
FBIF Wow Food Awards 2024 Awards Ceremony
Date: June 27, 2024
Place: National Convention and Exhibition Centre (Shanghai) 4.2H - A1
Previous Photos
FBIF Food Innovation Expo
FBIF Food Innovation Expo as a concurrent exhibition of FBIF (Food and Beverage Innovation Forum), focuses on innovation and aims to provide F&B companies with a professional display and communication platform, complementing the forum and jointly promoting the industry development.
The area of FBIF Expo 2024 is 62,000+ square meters. It consists of 900+ exhibitors and special events, 2000+ innovative products, 260+ best selling products and brands in the FBIF New Product Connection Corridor, and the number of visitors is expected to exceed 47,000 (including 1000+ channel visitors).
FBIF Food Innovation Expo Previous On-site Photos
Highlights:
3.1 260+ Best Selling Products and Brands Showcase
Applying the dual criteria of "innovation" and "high growth”, the FBIF New Product Connection Corridor of FBIF Food Innovation Expo has selected over 260 best selling products and innovative brands.