FBIF2024 to be Held in Shanghai on June 25!
Competition is spiraling up, business growth stagnating, consumer segments and their spending patterns polarizing, channels being reshaped amid violent market changes.
How to create a best-selling product in a saturated market? How to tap into new growth channels? What are the brands that have achieved high growth in an uncertain environment doing right? What do brands that are first to go overseas and achieve success do?
Under the theme "Unbox the Future", the Food & Beverage lnnovation Forum 2024 (FBIF2024) and FBlF Food Innovation Expo will take place 25-27 June 2024 in the National Convention and Exhibition Centre (Shanghai).
FBIF2024 is expected to have 200+ topics, 270+speakers, 7400+ industry guests attending the conference, 150+ VIP guests for the Channel Gala, 900+ exhibitors, 2000+ innovative products, 280+ best selling products and brands in the FBIF New Product Connection Corridor, and draw participation from over 47,000 attendees (including 1000+ channel attendees).
Contents
1. Highlights of FBIF2024 Forum
2. FBIF Wow Food Awards Ceremony
3. FBIF Food Innovation Expo(FBIF Super Picks)
4. FBIF2024 Channel Gala
5. FBIF2024 Attending Company
6. FBIF2024 Sponsors and Partners
7. FBIF2024 Media Partners
8. An Easter Egg
9. About FBIF2024
10. Contact Us
FBIF2024 Forum Speakers
Plenary Session
The consumer market is going through violent changes: polarizing spending confidence, escalating competition, comeback of national confidence, discount revolution in channels … The downward trend in price without comprising quality is gaining momentum. To reboot growth, innovation is the inevitable path, especially innovation that works well in business practices. FBIF2024 will focus on case studies of innovation-boosting business success. Category innovation, disruptive technologies, and channel revolutions … are reshaping the food and beverage industry.
Dairy Talks
The dairy industry is going through structural changes—challenged liquid milk, the rise of cheese … What should brands do to gain first-mover advantage in this reshuffling? Let us start from the beginning and think about "be sold" and "be bought" from shelves.
To be sold—channels play a key role in promoting products to broader platforms and fulfilling their commercial value. How channel strategies can be customized to reach consumer groups accurately, from convenience stores, grocery stores, online retail, to home delivery? To be bought—brands and products shall be made to suit consumers’ fancy and become the top choice.
Starting from products, the dairy industry must take solid steps to upgrade quality and add brand value.
Snack & Baking
Trends come and go, and new products keep emerging. How can brands stand out from the chaotic fights of snack players? When young people go outdoors more, consumers start to please themselves, tastiness becomes the top need again, and consumer loyalty continues to wane … What possibilities are left for snack innovation beyond health? How should brands differentiate their products in a "Snack Society" that never lacks creativity? What can be done differently in products, scenarios, channels, and models? To secure a foothold in the ever-changing snack market is an eternal topic to brands.
Drink Talks
What is the way out of the crazily competitive beverage market? What could be the new growth drivers in the slowing-down big categories, like carbonated drinks, fruit and vegetable juice? What fast-growing small categories—sports drinks, RTD coffee, and sugar-free tea—can do to seize cyclic opportunities and secure their footing?
Keeping looking for the next big flavor and always making GREAT flavors are the basic work to breaking out from competition by blazing a new trail. Deep mining innovation opportunities in deeper layers—scenarios, channels, and branding—is key to pleasing "savvy" consumers who care more about experience.
Alcohol Talks
Why do people drink? Compared to other consumer goods, alcohol consumption is particularly complex: consumers not only care about products, prices, channels ... but also need a drinking scene and a complete experience. Therefore, we need to understand the real needs from the perspective of 'people'.
FBIF2024 Alcohol Talks will present the new drinking life of young people from the perspective of industry trends and consumer insights.
Condiment & 3R Food
Excessive supply and homogeneity have drawn the condiments sector into stagnating growth. 3R food, often seen in the "trending" list, still looks not mature enough.
The Condiment and 3R Food forum at FBIF2024 will continue to focus on the hot and pain points of the sector, look into growth opportunities contained in the late-night market and other scenarios, and confront controversies around 3R food to rebuild confidence. Looking inward, we will examine the whole supply chain, learning brands' expertise and competence, disruptions in trending categories, and innovations in specific categories. Looking outward, we try to duplicate "success" by casting our sight overseas and explore innovations by flavor, category, and functionality.
Function & Ingredient Talks
Consumers are now more informed and ingredient-savvy. Ingredients offer the clue to the next big thing! FBIF2024 will navigate us through high-potential ingredients in three areas—brain health, immunity, and liver protection. In addition, Oriental Herbs and Super Foods dive into product innovation from a global perspective. Technology Outlook sheds light on the commercial potential of products in the future. Function and Ingredients Talks at FBIF2024 is the right place to search for the next star ingredient that prevails the market.
Channel Talks
While the growth rate of traditional channels falls to the lower end of single digit, that of emerging channels have been too overwhelming for everyone to cope with. Douyin ecommerce grew 80% year on year as of May 2023; bulk-selling snack stores are estimated to expand to 22,000 by the end of this year, ten times bigger than 3 years ago; instant retail hit RMB 504.286 billion market size; the catering channel has given rise to RMB 500 million sales of Hope Water and RMB 3.2 billion sales of Dayao; vending machines achieved over 25% annual growth rate, with bigger opportunities in store.
In the past three years, more brands have raised their stakes in overseas markets, e.g., Mixue Ice Cream & Tea, Hey Tea, Wanglaoji, Weilong, and Milkground. Going overseas has shifted from an optional choice to a mandatory one as domestic market saturates, overseas markets accelerate, and competition globalizes. Come and join us at FBIF2024 to seize those opportunities!
Pack Talks
Are you prepared to compete with global brands as you expand internationally? From physical store shelves to omnichannel strategies, how can consumer behavior insights guide packaging design? "The devil is in the details," so what are the design elements that can captivate hearts in the noisy digital age? As the first point of contact with consumers, the importance of packaging cannot be overstated. What "0.2-second design power" lies behind globally successful business cases?
At FBIF2024's Pack Talks, a stellar lineup of creative guests from China, Japan, the UK, the USA, Italy, Singapore, Thailand, Denmark, and Russia will gather, featuring names like Suntory, PepsiCo, Baixiang, Auge, Prompt Design, Pearlfisher, and Bravis. Don't miss the exciting topics covering everything from international packaging and global branding to omnichannel design strategies and functional food packaging.
Marketing Talks
The increasing "variety" and "complexity" of media and channels, along with the accelerated "fragmentation" of audiences and scenarios, have become the biggest challenges in brand marketing today. How can we focus within this fragmentation, targeting a specific audience and scenario to achieve "certain growth"? What do category leaders often get right, and what difficulties do they overcome?
How can we find the most accurate media channels? We will explore high-growth media platforms such as Xiaohongshu, Douyin, Meituan, and present brand growth cases and innovative methodologies!
Brand building requires foresight. The development of Chinese brands and their globalization is a crucial issue that companies must increasingly pay attention to in the future.
Let's dive into a "feast for the mind." Discover how Thai advertisements "predict the beginning but not the end." See how creative ads that have won numerous awards, including the Cannes Lions, "touch people's hearts." Explore how AI creativity can be filled with "soul and emotion." And find out how the joyful creativity associated with Wei Long is crafted!
Startup Talks
When the new consumption cools down, investors calm down, and the traffic model stops working, people begin to doubt—starting a business in new consumption is no more feasible? Quite wrong! New consumption startups are getting rid of the hype and sharpening their hard skills, which are truly valuable in this era.
From zero to one, it is about disruption—how to win smart and quick in one category, and build a moat with meaningful differentiation? From one to ten, it is the growth phase where modulating the speed of growth is key. What makes a resilient team for navigating through crises and valleys? Entrepreneurs from the world are invited to share their pioneering thoughts and experience. What sparkles of thought will we see?
Tech Talks
At present, food companies face the urgent challenge of reducing costs, increasing efficiency and breaking through with innovative business models; on the other hand, the rapid technological revolution driven by artificial intelligence is evolving at an unprecedented pace, with the potential to drastically reshape the competitive landscape at the next "ChatGPT moment."
On June 26, starting with the most cutting-edge AI technologies, we will delve into both macro strategies and specific business applications. This exploration will not only help you understand how to strategically position your company for the future with AI but also provide a deep understanding of AI's commercial value. We will examine how AI can drive growth in various aspects of enterprise, including food R&D, Martech, retail, and e-commerce.
On June 27, let us cast our gaze further into the future to explore advanced food technologies such as biosynthesis and new protein fermentation techniques, as well as sustainable business models for the future food industry.
FBIF Wow Food Awards 2024 Awards Ceremony
FBIF Wow Food Awards is a global, comprehensive award focused on innovation in the food and beverage industry. It includes three categories: product, packaging, and marketing, and is hailed as the "Oscars" of the food industry.
Wow Food is dedicated to discovering, recognizing, and showcasing exceptional innovation in the food and beverage industry. This year, the awards have attracted over 500 participating teams, 1000 outstanding entries, and more than 100 top industry experts from around the world.
FBIF Wow Food Awards 2024 Awards Ceremony will be grandly held on June 27 at the National Exhibition and Convention Center (Shanghai). With three categories, 48 awards, and over 190 winning entries, this event will collectively witness the brilliant moments of global food innovation.
Let the world say wow to your innovation, andlet innovation inspire more innovation!
FBIF Wow Food Awards 2024 Awards Ceremony
Date: June 27, 2024
Place: National Convention and Exhibition Centre (Shanghai) 4.2H - A1
FBIF Food Innovation Expo
(FBIF Super Picks)
FBIF Food Innovation Expo as a concurrent exhibition of FBIF (Food and Beverage Innovation Forum), focuses on innovation and aims to provide F&B companies with a professional display and communication platform, complementing the forum and jointly promoting the industry development.
The area of FBIF Expo 2024 is 62,000+ square meters. It consists of 900+ exhibitors and special events, 2000+ innovative products, 280+ best selling products and brands in the FBIF New Product Connection Corridor, and the number of visitors is expected to exceed 47,000 (including 1000+ channel visitors).
This year, we are launching a special series of FBIF Super Picks, including FBIF2024 Channel Gala, FBIF2024 Channels & Brands Matchmaking, FBIF New Product Connection Corridor and so on.
Highlights:
3.1 280+ Best Selling Products and Brands Showcase
Brands entering FBIF New Product Connection Corridor (Updated on June 20)
3.2 900+ Exhibitors Communication to Find Your Next Partner
3.3 FBIF Channels & Brands Matchmaking and Channel Zone
Meanwhile, in order to make it easier for channels and brands to communicate, FBIF Food Innovation Expo has opened a special zone for channels. At present, a number of well-known channels have confirmed to exhibit in the zone, including Temu, Hotmaxx, 66 planet (Middle East and Southeast Asia business development services), Weee! (America's online Asian Supermarket), Fresh Life Style (Southeast Asia offline channels 30000+), Bussan Beijing Logistics, Dongguan City Cai Hua Trading Co., Ltd.(Yue He Ji), Be Friends Holding Limited and so on.
3.4 More Special Events, Inspiring Innovation
In addition to the FBIF New Product Connection Corridor and FBIF Channels & Brands Matchmaking, the classic Special events at FBIF Food Innovation Expo will offer more product innovation and pop-up inspiration!
Explore global innovations at the FBiF Global New Food Collection, where the FBIF New Product Report team has meticulously selected over 2,000 innovative products from major markets around the world, including more than 800 products from international markets.
Meanwhile, FBiF Global Creative Packaging Design Gallery excavates 180+ creative and aesthetic packaging design cases of world's leading design agencies, as well as Wow Food packaging awarding works and curates in-depth sharing by 5 design leaders, and on-site workshops on packaging improvement organized by brands and designers.
At Foodtalks Salon, you can attend insightful presentations from industry experts on a variety of topics, such as Manufacturing Technology and Process Improvement, Ecosystem Upgrade and Industry Cycles, Ingredient Insights and Industry Opportunities, Food is Medicine, Supplier-Retailer Collaboration and Traceability Factory, etc., which cover the entire industry, from upstream to downstream, providing a comprehensive analysis of the latest innovation trends.
FBIF Channel Gala and FBIF Channels & Brands Matchmaking
4.1 FBIF2024 Channel Gala
Currently, channels are facing challenges of oversupply and evolving demands. To delve deeper into this issue, leveraging the Channel Talks, we hold the FBIF2024 Channel Gala. We will invite nearly 150 influential channel leaders and top executives from premium brands to deeply connect within the industry. The Gala is scheduled for the evening of 26th June 2024.
4.2 FBIF2024 Channels & Brands Matchmaking
FBIF2024 Attending Companies
In terms of the categories of attending companies, the registered companies include 260+ brand companies in dairy, beverages, snack food, functional food, alcohol, condiments and etc.; in addition, they also include 660+ food industry suppliers such as ingredient companies, packaging companies, design and marketing companies, OEM companies and other related companies in the food industry value chain.
FBIF2024 Sponsors and Partners
FBIF2024 Media Partners
2024 Food & Beverage Best-Sellers and Innovations: A Buyer's Guide
At FBIF2024, 10,000 copies of the paper version of the “2024 Food & Beverage Best-Sellers and Innovations: A Buyer's Guide” (with contact information) will be distributed free of charge for qualified guests and visitors to receive.
The paper version of the handbook includes 260+ brands and 600+ products, and the electronic version is expected to include 350+ brands and 1200+ products.
This handbook is crafted to enhance the product selection success of channels and assist both brands and channels in exploring new growth opportunities within a competitive market. It encompasses a comprehensive range of mainstream categories, including dairy, beverages, snacks, frozen foods, alcohol, meat products, and bakery items.
About FBIF
Food and Beverage Innovation Forum (FBIF) has become one of the most influential food-industry events in the Asia-Pacific region. FBIF, founded in 2014 by Simba Events, is dedicated to sharing global successful business cases and concepts and technologies that are endowed with innovative concepts and thus help the industry leaders gain insights about future trends and promote the development of food and beverage industry. FBIF has been held successfully for 8 times, and it has attracted quite a few global top 100 enterprises of food and beverage industry.
Contact us
Speech Opportunities & Strategic Cooperation
Isabella Hsu
Mob: +86 18217049505
WeChat ID: xuyuanhui021909
Email: bella@fbif.com
Participation & Exhibition
Carrie
Mob: +86 13166002590
WeChat ID: lovelyFBIFer1
Email: carrie@fbif.com
Media Cooperation
Dudu
Mob: +86 13162577613
WeChat ID: FBIF_nana
Email: dudu@fbif.com