成都是时尚之都吗？以色列女郎这样说 | An Israeli Stylist's Look at Chengdu

本周，成都的城中盛事——2018成都国际时尚周拉开帷幕。6天时间里，一线时尚品牌秀、原创设计展及同名时尚产业链大会论坛的举办让人目不暇接。

The 2018 Chengdu International Fashion Week, yet another gala for citizens of the Sichuan capital, is opening. Within its span of six days, the city's trendsetters and general populace alike will be treated to showcases of top-line brands, exhibitions of original designs and an eponymous fashion industry chain forum.

成都的“时尚基因”何在？

How is Chengdu's "fashion genes" manifested?

小布先给你看一组“力证”

Let me show you a set of data:

截至本月的最新数据显示，

The latest data as of this month indicate that,

成都的国际一线品牌数已达155个，

In Chengdu, there are 155 international top-level brands,

国际一线品牌门店数量200个，

with 200 stores,

国际一线品牌入驻数量全国第3！

And third-most international premium brands in China!

数据直观，故事也许更动人，小布抛出话题，这次与住在成都的以色列时尚女郎Maayan Levy聊了聊。

Numbers are clear-cut but perhaps it is the story that hits the spot. With regards to Chengdu's "fashion genes," I had a chat with the lovely Ms. Maayan Levy, an Israeli fashionista currently living in this fashionable city.

Maayan Levy，中文名“马漾”。来自以色列，毕业于申卡尔设计与工程学院时尚设计专业，是以色利某美肤品牌创始人及CEO，同时，也是Chengdu Women in Business Network社群联合创始人。

Maayan Levy has a Chinese name, Ma Yang. She hails from Israel and is a graduate of Shenkar College of Engineering and Design. She is the founder and CEO of an Israeli skincare brand, and co-founder of Chengdu Women in Business Network.

01

24小时——Maayan的一天

24 Hours at the Workplace

早上7点30分，Maayan从位于科华北路的住所醒来。睡眼惺忪的她，第一件事便是煮上一杯浓郁的以色列咖啡。她并不着急出门，因为她的办公室之一就在楼下。通常，她会在沙发上冥想一阵，时间或长或短，取决于她近日感受的压力。一天的忙碌，从放空开始。

At 7:30 am, Maayan wakes up in her apartment on Kehua Road North. Still bleary-eyed, the first thing she does is make a cup of strong coffee. She's not in a hurry to go out, as one of her offices is just downstairs. Usually, she meditates on the couch for a while, the length of which depends on the recent stress she's been feeling in recent days. A busy day must start with emptiness.

工作的按键一旦启动，Maayan就会随着脑海中的节奏有条不紊地忙活起来。下楼去办公室，她先与助理沟通她们的工作日程，而后处理邮件、推进事务。与人的沟通和资源链接占用了她上午的大部分时间。今年年初，Maayan转卖了经营3年多的公司，然后又接手了新品牌开拓新市场。所以，午饭前后，她会转战位于环球中心的店铺和办公室。直到窗外夜色如墨，这一天的工作才告一段落。

Once the work button is activated, Maayan begins to rev up her brain. Her office is downstairs, where she first communicates with an assistant about their schedules, then processes emails and advances her business tasks. Communication and resource integration takes up most of her morning. Earlier this year, Maayan sold the company she had operated for more than three years and took over a new brand to open up the China market. Around lunchtime, she needs to go to her store and office at the Global Center. The day's work does not come to an end until the natural light from her window is gone.

在Maayan自己的字典里，早已没有加班这个词。“超长待机”是创业者、管理者的常态。有趣的是，多个“程序”虽然在脑内“后台运行”，久而久之，会转化为一种惯性。若是管理有序，并不会耗用太多额外的能量。人总有倦怠期的，Maayan总有一句“毒鸡汤”：“对自己狠一点，这条路可是你自己选的！”

In Maayan's personal workbook, there's no such a thing as overtime. Super-long working hours is the norm for startups and managers. Interestingly, although multiple programs run in the background of the mind, over time, these programs are transformed into a kind of network of habits. If managed in an orderly way, it doesn't require much extra energy. Naturally, anyone can experience burnout periodically. As does Maayan. But she always gives herself a reminder, "girl, this is what you choose for yourself."

当暖黄的路灯与夜归人点缀成都夜色时，Maayan或许正在某个地方跟她的朋友一起跳舞。跳舞，是她释放压力和负能量的另一个方式。Maayan有好看的身材曲线，她调侃道：“这是来自祖父的土耳其基因。”

Maayan might be out dancing with her friends somewhere while Chengdu's streets become warmed by yellow lights and filled with people who are working late. Dancing is another way for her to release stress and reinvigorate herself. Maayan has a beautiful figure, about which she quips, "this was a contribution from the Turkish gene of my grandfather."

童话里的灰姑娘会在午夜离场，留下一只水晶鞋。但像Maayan这样的成都职场女性，会清醒地带走自己所有的贵重物品，理性而归。睡前敷面膜时，大脑会在后台默默整理这一天已完成的、待完成的事项。灯光熄灭，等待她的是新一天的挑战。

In the fairy tale, Cinderella would run away from the ball at midnight, dropping a crystal shoe on her way out. But women in Chengdu such as Maayan will remain sober enough to not lose their valuables and calmly return home. While wearing her bedtime mask, her brain's background tasks will silently sort items completed in the day or to be done. The light goes out, and a set of new challenges await her tomorrow.

02

5年——Maayan的蜕变

Career Change in Five Years

2013年，她首次来成都探视这个城市的发展机遇，此行也与爱情有关。但是在两人在来蓉之前便和平分手，朋友的情分依旧，Maayan按原计划来了成都。来到成都，她告诉身边人自己的事业畅想，不止一个人告诉她：“一般外国女生在成都‘熬’不过两周。” 然而事实上，她在一年后开了自己的公司。如今，她已经在这个城市待了5年。

In 2013, she took a trip to Chengdu for checking out the opportunities, but it involved decisions about her romantic relationship. The couple had parted peacefully before she arrived in Chengdu, but they remained friends. Maayan still came to Chengdu as planned. When she arrived in Chengdu and shared her career ambition, not only one person told her that foreign girls always wouldn't survive in Chengdu more than two weeks. In fact, Maayan started her own business one year later. And so far, she has stayed in this city for more than five years already. 

以色列驻成都总领事馆于2014年11月正式开馆。在此之前，居蓉数量并不庞大的以色列人却早已有了深入到生活、工作各方面的紧密交流。2013年，当Maayan首次来蓉时，她并不孤独，同样说着希伯来语的同胞给了她了解这座城市的捷径。

The Consulate General of Israel in Chengdu was officially opened in November 2014. But even before that, the small number of Israelis living in Chengdu had already had a close-knit community related to aspects of life and work. When Maayan came to Chengdu in 2013, she found that she was not alone. Her fellow Hebrew-speaking people provided her with quick access to getting to know the city.

Maayan的设计作品登上以色列T台秀

Maayan's design on a catwalk in Israel

以色列是一个“全民服兵役”的国家，Maayan是先服完兵役，在南美游历了一年后，才以23岁的年龄开始五年的大学学习。毕业时，她已经28岁，按中国的世俗标准，她是个标准的“剩女”。

Israel is the country where military service is mandatory. Maayan first completed hers. After a year of traveling in South America, she started her university study at the age of 23 for five years. She was 28 when she graduated from university, becoming an "old leftover girl," according to the Chinese standard.

但以这样的顺序经历人生，Maayan认为是一种幸运，她说：“18至22岁，是思维快速成长的阶段。既是不断探索，也是不断修正自己的时期。23岁时的我，更清楚自己想要什么。”兵役历练了她的自律，南美之行，则让她保持对世界的好奇心。

But to Maayan, experiencing life in such an order is luck. "18 to 22 is a period of rapid mental growth for a person. It's a time of constant exploration and adjustment. At the age of 23, I knew better what I wanted," she recalls. Military service equipped her with self-discipline, while her trip to South America kept her eagerness for exploration into the curiosity of the world.

 “有些树要种很多年才会开花，尤其是土壤并不肥沃的时候。”Maayan暂时搁置了自己的时尚设计师之梦，跟在成都的以色列伙伴共同经营死海相关的美容护理品牌。她熟悉美容护理的领域，但是成都市场对她而言是全新的，她摸索着前行。

"It takes years for some trees to bloom, especially when the soil is not fertile." Maayan put aside her dream as a fashion designer. Instead, she started to run a Dead Sea-related beauty care brand with her Israeli partners in Chengdu. Though she is familiar with the beauty care sector, the Chengdu market is new to her; she has to step forward and explore.

更多阅读

Editor's Pick

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摘自《HELLO Chengdu》杂志

Selected from HELLO Chengdu magazine

撰稿：刘昕怡

By Lenore Liu

编辑：雕刻时光

Edited by J. Tarkovsky