Nike quits Amazon
Nike退出亚马逊平台
来源：Retail in Asia
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耐克退出亚马逊平台、SK-II打造艺术旗舰店、Tommy Hilfiger应用3D设计等5条双语资讯 | iziRetail热点
iziRetail逸芮搜罗并精选了5篇关于时尚零售、商业地产相关的英文报道，进行翻译、转载，为大家带来一手的海外资讯。同时，我们把英文原文附在文末，英文爱好者们也可浏览阅读。
根据CNBC报道，Nike将停止在Amazon亚马逊平台销售品牌产品，并将终止双方于2017年起合作发起的试点计划。根据双方协议，Nike通过平台发售限量产品，包括品牌的运动鞋、服饰等；同时Amazon应对假冒及未经批准发售的商品进行严格管控。
双方在签署协议之前，Nike希望专注于自有线上渠道及线下门店。除了Nike，还有不少品牌对于入驻Amazon而造成的品牌形象及商品管理等方面的影响表示担心。
Nike品牌发言人表示，品牌一直致力于通过更直接、更个性化的方式来提升消费者体验，尽管终止了与Amazon的合作试点计划，但Nike还将继续投资其他零售商和电商平台，为全球消费者提供更好的服务。据悉，品牌将继续使用亚马逊网络服务来运行其网站和移动应用程序，比如SNKRS。
在截至2019年5月31日的财年中，品牌DTC渠道的销售额达到118亿美元（约合人民币827.23亿元），其中线上渠道销售额同比增长了35％，同店销售同比增长了6％。
终止试点运营的决定是在John Donahoe被任命为品牌新一任CEO后做出的。Donahoe曾任职eBay的CEO，并且是PayPal董事会主席，这也表明Nike正专注于电商渠道。
Amazon在近几年也加紧在时尚领域的发展，不仅推出了自有品牌，还与KOL合作，以吸引更多时尚品牌进驻平台，其中包括PVH集团旗下的Calvin Klein，J. Crew以及Chico等品牌。但也有分析师指出，此次Nike终止合作的举动，将会对Amazon与其他品牌的合作产生一定影响。
Nike will stop selling merchandise directly to Amazon, as part of its push to sell more directly to consumers, the company confirmed to CNBC.
The abrupt halt will end a pilot test that Nike and Amazon launched together in 2017. At the time, Nike agreed to sell a limited product assortment to Amazon, in exchange for stricter policing of counterfeits and restrictions on unsanctioned sales of its products. That included Nike’s athletic footwear, apparel and accessories.
Prior to 2017, Nike had resisted such a deal with Amazon, focusing its attention on its own online marketplace and stores. The fear for many brands has always been that, by partnering with Amazon, a company loses control over how its brand is represented on the site.
“As part of Nike’s focus on elevating consumer experiences through more direct, personal relationships, we have made the decision to complete our current pilot with Amazon Retail. We will continue to invest in strong, distinctive partnerships for Nike with other retailers and platforms to seamlessly serve our consumers globally,” a Nike spokeswoman told CNBC in an emailed statement.
The spokeswoman added Nike will continue to use Amazon Web Services to run its website and handful of mobile apps, like SNKRS.
Nike brings in roughly 30% of annual sales from its direct-to-consumer business. In the fiscal year ended May 31, 2019, Nike’s direct-to-consumer sales tallied $11.8 billion, fueled by a 35% jump in online sales and same-store sales growth of 6%.
The decision follows the recently announced hiring of John Donahoe, a Nike board member, as the sportswear retailer’s next CEO. Donahoe was formerly the CEO of eBay and is a chairman of the board at PayPal, a sign that Nike is focusing on e-commerce.
Current CEO Mark Parker announced in late October that he will step down from his post in 2020.
Parker said in an interview with CNBC’s Wilfred Frost that Donahoe should “enable this next level of growth,” digitally, for the company.
Amazon, meantime, has been trying to become a bigger name in fashion for years now. It has launched more of its own clothing brands, partnered with influencers to tout items and has tried to court other big-name brands to sell on its site. Some of those include PVH’s Calvin Klein, J. Crew and Chico’s.
SK-II to open flagship store in Tokyo
SK-II在东京打造艺术旗舰店
来源：Inside Retail Asia
日本护肤品牌SK-II将于12月在东京松本清开出一间新的旗舰店。这是品牌首个以艺术为设计灵感的旗舰店，以漫画的形式讲述品牌故事，介绍产品的独家成分“Pitera”。
品牌CEO Sandeep Seth表示，SK-II近几年来一直在与不同的艺术家合作，为品牌的经典产品神仙水设计限量艺术包装。这次推出的全新旗舰店也意在消除美妆与艺术之间的界限，并进一步增强消费者的购物体验，使购物过程更加愉悦。
在东京旗舰店开业之前，品牌就在上海首先推出了SK-II艺术家系列：POWER OF PITERA™」展览，邀请了品牌合作的艺术家，通过不同的艺术手法来解读对品牌及产品的理解与感受。
POWER OF PITERA™展览位于上海上升新所，持续到11月24日，感兴趣的朋友可以在此之前前去参观体验。
Global skincare brand SK-II is to open a flagship store in Tokyo next month.
Described as the brand’s first art-inspired store, the flagship at Matsumoto Kiyoshi, Ikebukuro in Tokyo will use manga-inspired design language reimagining the ‘legend of SK-II’s makeup ingredient Pitera, to create a uniquely Japanese skincare retail experience.
“Over the years we have partnered with artists to reimagine Pitera Essence through limited-edition designs,” said Sandeep Seth, CEO at Global SK-II. “We wanted to take this to the next level and push the boundaries.
Ahead of the Tokyo flagship launch, the brand has introduced SK-II Artist Series: Power of Pitera in Shanghai, in partnership with the same creators.
“SK-II Artist Series: Power of Pitera is reflective of the exploration I do in my line of work. You should feel a bit uncomfortable and scared because it means that you are pushing yourself. ”
“SK-II’s approach was very open which excited us. Usually brands come to us with specific ask but SK-II was different. They really allowed us to unleash our creativity and wanted us to reinterpret Pitera and brand through our perspective by doing what we do best.”
The SK-II Artist Series: Power of Pitera in Shanghai will be presented until November 24.
Tommy Hilfiger incorporates 3D design technology in apparel design
Tommy Hilfiger将在服饰设计中应用3D设计技术
来源：Inside Retail Asia
PVH集团旗下时尚品牌Tommy Hilfiger于近日宣布，品牌位于阿姆斯特丹总部的所有服饰设计团队都将采用3D设计技术。
Tommy Hilfiger最新发布的2020春夏系列就应用了这项技术，在其3D设计平台上完成了全部设计工作。
Tommy Hilfiger全球及PVH欧洲地区首席执行官Daniel Grieder表示，通过3D设计技术，以更好地满足消费者的需求。
Daniel表示，这项技术已经成为品牌在设计新系列时使用的基本工具，新技术的应用也将在一定程度上加快品牌的上市计划。在2020年秋冬系列中，Tommy Hilfiger男式正装衬衫将完全利用3D设计技术，且无需打样。
Tommy Hilfiger还特别创建了一个名为STITCH的技术孵化器，助力品牌实践数字化。品牌自2017年以来就开始了研发3D设计技术，并组建了一直专业的研发、设计团队。
Tommy Hilfiger 202-秋冬胶囊系列将全面应用该项技术，包括产品设计，开发和销售等，并利用虚拟形象来试穿产品，展示给消费者。这也可以很好地减少样品生产、缩短时间及成本，实现可持续性发展。
Tommy Hilfiger, which is owned by PVH Corp., announces that 3D design technology is being incorporated into all global apparel design teams at its headquarters in Amsterdam, the Netherlands.
Its Spring 2022 apparel collections will be the first to be fully designed using Tommy Hilfiger’s innovative 3D design platform. This commitment builds upon the company’s ambitious target to digitize its end-to-end value chain.
“The potential of 3D design is limitless, allowing us to meet consumer needs faster and in a more sustainable way,” said Daniel Grieder, CEO, Tommy Hilfiger Global and PVH Europe.
“The technology has become a fundamental tool in our collection design and has the potential to significantly accelerate our speed to market and replace traditional product photography entirely. For our Fall 2020 season, our men’s dress shirts will be 100% 3D designed and require no sample production; the difference will be almost indistinguishable from styles designed and presented historically. This is the future,” continued Daniel.
In order to realize their 3D design goal, Tommy Hilfiger has founded a tech incubator called STITCH, dedicated to digitizing the company’s design practices.
Since Tommy Hilfiger’s 3D design journey began in 2017, teams of software engineers, 3D design experts, and transformation specialists have developed an ecosystem of proprietary tools that enable a fully digital design workflow.
In Fall 2020, Tommy Hilfiger will launch a capsule collection designed, developed and sold digitally, including products modeled on virtual avatars. The initiative is the next step in uncovering the full potential of sample reduction, time savings, cost savings and sustainability by leveraging 3D design.
Associates in more than 50% of the apparel divisions located at Tommy Hilfiger’s global headquarters have been trained and educated in 3D design through the STITCH Academy, with the technology active in 20 product groups and counting.
Pernod Ricard signs strategic partnership with Wuliangye
保乐力加与五粮液签署战略合作协议
来源：Retail in Asia
11月14日，五粮液和保乐力加在四川宜宾正式签署了战略合作谅解备忘录。
双方将围绕加强基础建设，从东南亚市场开始推动发展地区销售渠道，进一步拓展潜在市场等方面展开全面、深入的合作交流。通过合作，双方将利用共享资源来促进集团在亚洲及全球烈酒市场的发展。
在签字仪式上，双方都表示此次合作标志着行业的一个里程碑。基于双方在烈酒、白酒行业的领军地位，此次“强强合作”也将进一步推动中西酒业的合作及文化交流，为白酒市场及烈酒市场带来创新力量。
Wuliangye International (HK) Limited and Pernod Ricard officially signed a strategic cooperation memorandum of understanding (MOU) in Yibin, Sichuan on 14th November.
The signing of the MOU signifies both parties’ shared intent to carry out collaborative communication and comprehensive exchanges by jointly strengthening infrastructure, developing regional sales channel systems starting from Southeast Asia, with potential expansion to other markets in Asia outside of China and beyond, at a later stage.
By doing so, both Wuliangye and Pernod Ricard aim to capitalize on shared resources to boost their joint development in both the Asia and global spirits markets.
At the signing ceremony, Mr Philippe Guettat, Chairman and CEO of Pernod Ricard Asia commented: “We are excited to form a new strategic partnership with a respected Baiju leader, Wuliangye, and embark a new adventure together. Imported spirits and baiju have both enjoyed a long and glorious history in their respective markets.
Joining our forces and expertise today marks a historic milestone in the industry. Leveraging Pernod Ricard’s established network and experience, I am sure this partnership will bring unprecedented innovative forces to the market.”
Mr Li Shuguang, Party Committee Secretary and Chairman of Wuliangye Group said: “The Asia market beyond China will be a very important stepping stone for Wuliangye as it treads into the international market.
Wuliangye attaches paramount importance to its partnership with Pernod Ricard and is confident that by working together we will expand across the Asia market.”
By fully leveraging this landmark collaboration with one of China’s largest baijiu producers, Pernod Ricard aims to enhance a win-win relationship that will enable both companies to accelerate further development.
Xiaomi India becomes nation’s largest single-brand retail network
小米领跑印度市场，成为最大的单品牌零售商
来源：Inside Retail Asia
目前，小米已经成为印度最大的单品牌数码零售商，占据大部分市场份额。据Channelplay Limited的研究显示，小米已经在印度开设了2,500间门店，覆盖790余个城镇。
研究结果表明，小米印度的零售市场份额比三星高出44％，比多米诺高108％，比Bata高出117％。小米印度首席运营官Muralikrishnan B表示，品牌于2017年在印度布局线下门店，去年开始呈现出强劲的扩张势头。
Xiaomi India has been recognised as the largest exclusive brand network in the territory.
The finding was released in a study by retail and channel solution provider Channelplay, and coincides with the launch of the brand’s 2500th Mi Store in India. Xiaomi India now has Mi Stores in more than 790 cities.
The results of the study showed that Xiaomi’s retail network is 44-per-cent larger than Samsung; 108-per-cent larger than Domino’s; and 117-per-cent larger than Bata in terms of exclusive brand retail presence.
“We started our offline journey in India in 2017, and our expansion gained momentum last year,” said Xiaomi India COO Muralikrishnan B. “We have crossed the milestone of 2500 Mi Stores in less than a year across 790+ cities and towns and extremely proud to be bringing the best specs, with highest quality at an honest price with an exceptional retail experience to our Mi fans in all rural areas.”
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