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LV首尔旗舰店开业、Chloé迎来新任CEO、H&M试水服装租赁服务等5条双语资讯 | iziRetail热点

逸芮 iziRetail热点 2021-01-12
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iziRetail逸芮搜罗并精选了5篇关于时尚零售、商业地产相关的英文报道,进行翻译、转载,为大家带来一手的海外资讯。同时,我们把英文原文附在文末,英文爱好者们也可浏览阅读。


Frank Gehry and Peter Marino design Louis Vuitton's flagship Seoul store

Louis Vuitton首尔旗舰店开业

来源:Designboom



10月31日,Louis Vuitton在首尔开设全新旗舰店。新店位于韩国繁华的江南区,共有五层,由著名设计师Frank Gehry和Peter Marino操刀完成。

 

建筑外观由Frank Gehry打造,这也是Gehry首次在韩国推出自己的设计作品;设计上,Frank Gehry参考了其为品牌巴黎基金会做的设计,并且融合了韩国本土文化。

 

建筑在设计上以白色为主色调,使用大量的玻璃元素,高挑的Z型大门及落地窗,链接一系列封闭的露台;最后以波浪状的百叶窗玻璃收尾,线条流畅,远远望去像一只飞鸟一般。门店的橱窗还展示了与Frank Gehry合作的艺术装置,呈现缤纷的色彩。




内部的空间设计则由Peter Marino完成,为新店营造出独特的零售氛围,从高达12米的门厅到私密休息空间,Peter Marino以不同的表现手法设计出具有鲜明对比的空间。 


底层空间专为Louis Vuitton男士系列打造,通过一层的玻璃门廊可以直接到达女装区域。Marino还规划了艺术空间,比如店内目前正在展示的是艺术家Giacometti精选的雕塑作品。

 

On the site of a previously existing Louis Vuitton store in Seoul, Frank Gehry has designed a new ‘maison’ for the fashion house that celebrates its strong relationship with Korean culture.

 

Located in the city’s gangnam district, the building is the architect’s first creation in south korea and shares many similarities with the fondation Louis Vuitton in paris — also designed by Gehry.

 

As well as the different ‘retail universes’ designed by Peter Marino, the building also includes a space on the upper level that currently hosts an exclusive collection of Giacometti sculptures.

 

The entire front of the structure is clad with glass, beginning with a high zig-zagging vestibule and window, leading up to a series of enclosed terraces. The façade culminates in waves of louvered panels, which frank gehry designed to give the impression of flight.

 

Louis Vuitton maison Seoul’s windows present a colorful cluster of paper trees, developed in collaboration with Frank Gehry. Dyed with vivid pigment, these to scale sculptures are inspired by the architect’s models of trees, which are crafted from a single piece of paper.

 

Inside, the building’s five floors contain a host of ‘retail universes’ designed by peter marino. The american architect used the vast volumes to create contrasting spaces, from the 12-meter-tall (39ft) entrance hall to more intimate lounges.

 

‘The interior spaces were designed with a miesian rigor to more strongly emphasize the billowing energetic sculptural quality of gehry’s exterior,’ says marino. ‘The interior stone flows in from the exterior.

 



Richemont owned Chloé names Riccardo Bellini as its new CEO

历峰集团旗下奢侈品牌Chloé迎来新任CEO

来源:CPP-Luxury



日前,历峰集团旗下奢侈品牌Chloé任命Riccardo Bellini为品牌新任CEO,接替Geoffroy de la Bourdonnaye。据悉,该任命将于12月1日正式生效。

 

Riccardo Bellini目前还在Maison Margiela任职CEO,任期已有两年半的时间。此次人事调动声明公布后,Maison Margiela母公司OTB尚未宣布CEO一职的接替人选,仅公布了品牌与创意总监John Galliano签订续约协议。

 

Chloé has announced a major change in its leadership. The Richemont-owned fashion house has appointed Riccardo Bellini as its next chief executive officer, as was first reported by WWD on Thursday morning.

 

Bellini will succeed Chloé’s current chief executive, Geoffroy de la Bourdonnaye, effective December 1 of this year.

 

With over 20 years of business leadership under his belt, Bellini’s most recent position has been with Maison Margiela, where he had been serving as CEO for two and a half years.

 

Bellini’s successor at Margiela has not yet been announced, though parent company OTB (Only The Brave)  announced this week that it has renewed the agreement with Creative Director John Galliano.

 



Porsche opens new Porsche Studio flagship in Seoul

保时捷在首尔开设全新旗舰店

来源:CPP-Luxury



日前,德国大众汽车集团旗下的奢侈汽车品牌Porsche保时捷在首尔开设了一间全新旗舰店。新店位于三星人寿清潭广场大厦,共有两层,占地面积1,060平方米。

 

新店由慕尼黑设计公司Designliga打造,规划了一个时髦、沉浸式的生活方式空间,内部设置有座位、展示区域、定制家具等。

 

这间新店还将高科技技术融入到零售场景中,可自由滑动、旋转的LED墙丰富了门店的空间设置;数字化显示屏增添了轻松的氛围,同时增强了品牌的吸引力。

 

此外,还设置了一个沉浸式互动区,用来展示品牌历史以及历代推出的经典赛车;店内还展示了品牌最新及未来将推出的产品。

 

Exclusive Manufaktur是专为消费者打造的个性化定制服务部门,可以在最大程度上按照自己的想法去打造一台独一无二的保时捷。

 

The new Porsche Studio in Seoul at Cheondam occupies a space of 1,060 sqm. (11,410 sq.ft.) spread across two levels of the soaring Samsung Life Cheongdam Square Building.

 

The new showroom, designed by Munich-based design practice Designliga, obviously isn’t your regular car showroom, and that’s instantly visible when entering the premises.

 

Setting a new standard for automotive retail, the traditional showroom has become a swanky and immersive lifestyle space with homey traits. featuring seating and display areas awash with custom-made furnishings.

 

Embedded in the innovative retail format is the latest hi-tech, captured by free-floating and rotatable LED walls and create different spatial setups; a relaxing atmosphere is provided by digital ambient screens which heighten the brand immersion.

 

At the Interactive Heritage Wall and by exhibited racing vehicles, customers can experience the Porsche brand heritage with its history of motor sports. On the first floor, major current and future Porsche products are on display.

 

Additionally, customers can individualise their dream car in the Porsche Exclusive Manufaktur corner, for example via digital augmented reality clay models.

 



H&M to launch rental service

H&M试水服装租赁服务

来源:Charged Retail

 


服装租赁市场受到越来越多的品牌关注,继Scotch & Soda、Banana Republic、Bloomingdales、Urban Outfitter之后,H&M也计划推出服装租赁服务。

 

据悉,该服务首先在位于斯德哥尔摩的Sergels Torg旗舰店推出,主要面向品牌的忠实客户。服务提供的款式选自品牌Conscious Exclusive系列,包括礼服、短裙等。

 

Conscious Exclusive系列是品牌于2012年推出的,产品大多使用可持续发展的面料制成,价位相比品牌的其他系列略高一些。

 

定制该服务的会员可以先预约一个服务时间,到店后会有专门的造型师提供搭配建议。会员每次最多租赁3件衣服,每件租金为350瑞典克朗(约合人民币257元),租期为一周。

 

H&M可持续发展主管Pascal Brun表示,品牌对于服装租赁市场非常关注,并且一直致力于改变时尚的生产和消费方式。这次通过租赁的方式来让消费者更多的了解Conscious Exclusive系列,对品牌来说也是一个很好的机会,品牌也希望可以从消费者那里获得更多关于该系列以及租赁项目的反馈。

 

Sergels Torg旗舰店将在11月底开业,开业后门店将增设服装工作室,提供服装修补服务,进一步推进“可循环”时尚理念。早些时候,H&M宣布计划加大对时尚转售平台Sellpy的投资,进一步提高其品牌供应链的可持续性。

 

H&M is launching a clothing rental service enabling shoppers to hire selected party dresses and skirts from its sustainable range.

 

Items from its Conscious Exclusive collections, which have been released annually for 10 years and feature “premium” pieces made from sustainable materials, will be available for H&M’s loyalty members to rent.

 

The rental pilot will take place at H&M’s newly newly refurbished Sergels Torg store in Stockholm, Sweden.

 

Customers can book a time at the rental space where a stylist will select personalised pieces that they can rent for a week.

 

Customers can rent up to three pieces at once, each costing 350SEK (£28).

 

“We have looked at clothing rental for quite some time and are so happy to for the first time soon offer fashion fans the possibility to rent some stunning pieces from our Conscious Exclusive collections,” H&M’s head of sustainability Pascal Brun said.

 

“We look forward to evaluating this as we are dedicated to change the way fashion is made and consumed today.”

 

The store will open at the end of November and will include a repair service in a bid to further encourage “circular fashion”.

 

Earlier this month H&M announced plans to ramp up its investment in fashion resale platform Sellpy, amid a major effort to increase sustainability in its supply chain.

 

Fast fashion companies have long been criticised for the wasteful nature of their supply chains, but now rental and resale schemes are fast being adopted by major brands including Banana Republic, Bloomingdales and Urban Outfitters.

 



Done Deal: Barneys sold to Authentic Brands Group; NYC flagship to evolve to pop-up

Barneys百货被美国品牌管理公司Authentic Brands Group收购

来源:Chain Store Age



今年8月宣布破产的纽约老牌奢侈百货Barneys New York已被美国品牌管理公司Authentic Brands Group收购。

 

据悉,ABG集团已经完成对Barneys New York知识产权的收购,交易价格为2.71亿美元(约合人民币19.06亿元)。

 

收购完成后,ABG集团也为Barneys百货的发展做了初步规划,使其实现长期增长,并进一步扩大为提供生活方式、奢侈零售体验的品牌。

 

通过此次交易,作为曼哈顿最有名的商店之一,Barneys麦迪逊大街旗舰店将以快闪店的形式呈现,汇集精品店、艺术和文化装置以及展览和休闲娱乐等,进一步增强品牌的创新力和社群概念。

 

此外,ABG表示将与Saks Fifth Avenue合作,后者将成为Barneys.com和BarneysWarehouse.com在美国和加拿大市场的零售及电子商务合作伙伴。

 

ABG还表示,将利用其国际化的规模,专业的营销知识和一流的合作伙伴网络来帮助Barneys New York进一步扩大在零售领域的全球影响力,呈现的形式包括快闪店,店中店,电子商务和独立店铺等。(Barneys也是将开业的美国梦大型零售和娱乐中心开业的租户之一)

 

There was no last-minute white knight for beleaguered luxury retailer Barneys New York.

 

Authentic Brands Group announced it has completed the purchase of the intellectual property of Barneys New York. The sale price was $271.4 million. The bankruptcy court had approved the sale the previous day, Oct. 31.

 

In a statement, ABG, a licensing firm with a diverse retail portfolio,  said it is committed to “preserving the legacy of Barneys New York while positioning it for long term growth through key partnerships that will expand its global presence as a lifestyle brand and luxury retail experience.”   

 

With the sale, one of Manhattan’s most signature stores, the Barneys flagship on Madison Ave., will evolve into what ABG called “a pop-up retail experience, bringing together an eclectic curation of boutiques, art and cultural installations and exhibits, and entertainment that fosters creativity and community.”

 

In addition, ABG said it is joining forces with Saks Fifth Avenue, which will serve  as the exclusive Barneys retail and eCommerce partner, for both Barneys.com and BarneysWarehouse.com, in the U.S. and Canada.

 

ABG also said it will leverage its international scale, marketing expertise and network of best-in-class partners to grow Barneys New York’s global presence across retail, including pop-ups, shop-in-shops, eCommerce, and a new freestanding store in a key U.S. market. (Barneys is among the tenants listed to open in the massive American Dream retail and entertainment center in East Rutherford, N.J.)




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