骗子如何掩饰谎言？瑞幸咖啡2月回应做空报告的全文，指责做空指控为误导和虚假

前言：　引用网友飞雪漫天在2003年时的一段话：

“笔者对于利润暴涨的公司向来持有一种警觉，99年早在蓝田上市造假案曝光前就曾对其业绩提出质疑，并撰有蓝田系列在网谈上引起强烈反响和极大争议，2001年初在和讯等多家网谈对银广夏业绩谈个人看法，鲁北化工、轻骑等一批当年声名显赫的绩优股都曾成为本人质疑的对象。

但质疑总是不那么令人愉快，即便是在网谈上也常常遭遇利益中人恶毒的咒骂和恐吓，我渐渐明白，在巨大的利益面前，良知和道德是多么的脆弱！

太多的故事、太多的骗局！我因此对中国上市公司的报表深感失望。”

这些年，太多造假上市公司在被质疑造假后，都会跳出来反驳。当然，有少数公司确实是被误解的，但相当多的上市公司是贼喊捉贼，最后谎言被揭穿。

“你是个骗子吗？”，答案永远只有一个，无论对于诚实的人还是骗子。

2月1日，上市不到10个月的瑞幸咖啡收到了国际知名机构浑水公司发布的公司做空报告。2月3日，瑞幸发布公告予以坚决否认。

作为瑞幸咖啡美股IPO的联席主承销商，中金公司和海通国际也纷纷发布研报“声援”瑞幸。

中金公司研报中认为，浑水匿名沽空指控缺乏有效证据。“虽然瑞幸咖啡没有提供详细的数据或来自第三方的反驳证据，但我们认为匿名沽空报告主要基于不具代表性的草根调研和主观推断，亦缺乏有效证据。”

海通国际发布也发布了相似观点的研报，认为浑水的做空报告存在缺陷。“瑞幸咖啡商业模式的一个关键优势是，所有交易都是通过在线支付平台处理的，这使得瑞幸咖啡很难伪造交易。”

事到如今，谎言已无法继续支撑下去，瑞幸自己承认造假，被迫打脸，也令合作机构纷纷“打脸”。

瑞幸咖啡针对包含误导和虚假指控的匿名报告的回应：

2020年2月3日（GLOBE NEWSWIRE），中国北京——瑞幸咖啡有限公司（以下简称“瑞幸咖啡”或“ 公司”），作为以技术为驱动的新零售先驱，致力于为消费者提供高品质、高性价比及高便利性的咖啡和其他产品。公司于今日对于在2020年1月31日公开的匿名报告（以下简称“报告”）中包含的误导性和虚假指控做出回应。该报告由某一可能以此牟利的做空机构公开。

　　瑞幸咖啡坚决否认报告中的所有指控。该报告的论证方式存在缺陷，报告中包含的所谓证据无确凿事实依据，且报告中的指控均基于毫无根据的推测和对事件的恶意解释。此外，该报告还攻击了瑞幸咖啡的管理团队，股东和业务合作伙伴，此主张是虚假的、具误导性或完全不相关。公司认为该报告存在对公司业务模式和运营环境的根本性误解。瑞幸咖啡打算采取适当的措施来防御这些恶意指控、以保护股东们的利益。

　　公司特别对以下几项具误导性的失实指控做出回应：

　　报告称，2019年第三季度和第四季度店均日销售商品数被虚增。报告中展示的数据与公司自身系统里的数据之间存在重大不一致。客户在瑞幸咖啡的每笔订单都是通过线上下单的，并会被自动记录在公司系统中，订单付款程序通过第三方支付服务提供商完成。因此，公司的所有关键运营数据均被实时追踪，包括店均日销售商品数、单均商品数和有效销售价格，且可被验证。公司在数据管理方面拥有强大的内控系统，以确保自身系统及第三方合作伙伴系统中数据的完整性和一致性。

　　报告称，单均商品数从2019年第二季度到2019年第四季度持续下降，有效销售价格在2019年第三季度被虚增。报告中所谓的客户订单收据的来源和真实性无据可依，且其报告中的基础统计方法毫无根据。报告所引用期间内，公司实际单均商品数量大大高于该报告所称数据。此外，公司坚持我们所披露的有效销售价格，是真实、准确的，并且是可以通过公司内部系统进行验证。

　　报告称，瑞幸咖啡夸大了广告费用，并将此部分用于增加2019年第三季度的收入。这项指控完全基于错误的假设、以及对公司广告费用的不正确和误导性分析。公司对销售和市场营销费用进行了详细的审查并用底层数据进行了交叉核对，确认公司披露的广告费用是真实和准确的。

　　报告称，2019年第三季度其他产品净收入被夸大。该报告在计算来自其他产品净收入时参考了增值税（“VAT”），这明显存在对公司非现制产品适用增值税税率的误解，进而基于这一错误和毫无根据的假设而提出了不实指控。公司的所有订单都可以实时跟踪，并且公司对收入确认和账目核对有严格的内部控制。瑞幸咖啡严格遵守这些严格的控制，并致力于确保其财务报告的完整真实性。

　　作为一家数据驱动的公司，瑞幸咖啡致力于向投资者提供全面、准确的信息披露，并驳斥任何试图破坏瑞幸咖啡业务、管理和运营结果的虚假指控。

　　瑞幸咖啡坚定地坚持其商业模式，并有信心在未来继续受益于中国咖啡市场的强劲增长。公司先驱性的商业模式使我们成为推动中国咖啡消费的领先的且增长最快的公司。凭借我们颠覆性的新零售模式、多元化的产品组合和强大的财务状况，瑞幸咖啡将继续拓展夯实业务，为客户提供卓越的价值主张，并长期为股东提供可持续的价值。

Luckin Coffee Responds to Anonymous Report Containing Misleading and False Allegations

BEIJING, China, February 3, 2020 (GLOBE NEWSWIRE) — Luckin Coffee Inc. (“Luckin Coffee” or the “Company”) (NASDAQ: LK), a pioneer of a technology-driven new retail model to provide coffee and other products of high quality, high affordability, and high convenience to customers, today issued the following responses to misleading and false allegations contained in an anonymous report (the “Report”), which was made public on January 31, 2020 by a short seller who may benefit from this meritless Report.

Luckin Coffee categorically denies all allegations in the Report. The methodology of the Report is flawed, the evidence is unsubstantiated, and the allegations are unsupported speculations and malicious interpretations of events. The Report also attacks members of Luckin Coffee’s management team, shareholders, and business partners and its claims are either false, misleading or entirely irrelevant. Furthermore, Luckin Coffee believes that the Report demonstrates a fundamental misunderstanding of the Company’s business model and operating environment. Luckin Coffee intends to take appropriate actions to defend itself against these malicious allegations and to protect the interests of its shareholders.

In particular, Luckin Coffee responded to the following misleading and false allegations raised in the Report in the following:

The Report alleged the number of items per store per day was inflated in 2019 3Q and 4Q. There are material inconsistencies between the unsubstantiated data presented in the Report and the actual data from the Company’s own system. Every single order that customers placed with Luckin Coffee is online and automatically recorded in its system, and payments for orders went through third-party payment service providers. Therefore, all the Company’s key operating data, including the number of items per store per day, items per order and effective selling price, are tracked in real time and can be verified. Luckin Coffee has a robust internal control system over data management to ensure the data integrity and consistency within its system as well as that of its third party partners.

· The Report alleged items per order had declined from 2019 2Q to 2019 4Q and the effective selling price was inflated in 2019 3Q. The sources and authenticity of the alleged customer order receipts in the Report are unsubstantiated and the underlying methodology in the Report is ungrounded. Luckin Coffee’s items per order during the period is substantially higher than the data alleged in the Report. In addition, Luckin Coffee stands by its reported effective selling price, which is true, accurate, and can be verified by Luckin Coffee’s internal system.

· The Report alleged Luckin Coffee overstated advertising expenses and may recycle overstated advertising expenses to inflate revenue in 2019 3Q. The allegation is based on flawed assumptions, and inaccurate and misleading analysis of the Company’s advertising expenses. Luckin Coffee performs a detailed review and cross check of its sales and marketing expenses with underlying evidence and confirms the Company’s reported advertising expenses are true and accurate.

· The Report alleged net revenues from other products were inflated in 2019 3Q. The Report’s reference to value-added tax (“VAT”) in calculating net revenues from other products represents a clear misunderstanding of the applicable VAT rates for the Company’s non-freshly brewed products and the Report reached an ungrounded allegation based on such flawed and unsupported assumption. All the Company’s orders are tracked in real time and the Company has rigorous internal controls over revenue recognition and reconciliation. Luckin Coffee is in strict compliance with these rigorous controls and is committed to ensure the integrity of its financial reporting.

As a data-driven company, Luckin Coffee is committed to providing full and accurate disclosure to investors and to rebutting any false claims that attempt to undermine confidence in Luckin Coffee’s business, management and results of operations.

Luckin Coffee firmly stands by its business model and is confident in benefiting from the strong growth of China’s coffee market in the future. Luckin Coffee’s pioneering business model has enabled the Company to become the leading and fastest growing player driving coffee consumption in China. Supported by its disruptive new retail model, diversified product portfolio and strong financial position, Luckin Coffee will continue to grow its business, provide a superior customer proposition and deliver sustainable value for its shareholders over the long-term.

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