谁动了我的奥利奥？Supreme联名奥利奥饼干来了！
近日，奢侈品牌Supreme和奥利奥官方联合宣布，Supreme X Oreo联名定制款饼干来了。据了解，原售价8美元（3片），现在ebay上已经炒到上千美元了......
Forbes
福布斯中文网
译 Leo 校 李永强
Oreos may be easy to grab off any grocery store shelf, but Nabisco’s latest sandwich cookie is a little more exclusive. Thanks to some great branding and exclusive status, by Supreme.
奥利奥（Oreo）可能很容易就能从杂货店的货架上买到，但纳贝斯克（Nabisco）最新的夹心饼干则有一点特别，这多亏了高人气的潮流品牌Supreme。
grab
表示“（尤指匆忙地）取，拿，吃，喝”，英文解释为“to have or take sth quickly, especially because you are in a hurry”举个🌰：
Let's grab a sandwich before we go.
咱们赶快吃个三明治就走吧。
exclusive
1）表示“昂贵的；高档的；豪华的”，英文解释为“expensive and only for people who are rich or of a high social class”，如：an exclusive private club 豪华私人俱乐部。
2）表示“专用的，专有的；独有的，独占的”，英文解释为“limited to only one person or group of people”，如：an exclusive interview 独家采访，举个🌰：
This room is for the exclusive use of guests.
这个房间是专供客人使用的。
类似的还有一个词：
dedicated表示“专用的”，英文解释为“You use dedicated to describe something that is made, built, or designed for one particular purpose or thing.”举个🌰：
Such areas should also be served by dedicated cycle routes.
这些地区也应该可由自行车专用路线到达。
Supreme, the Manhattan-based streetwear brand known for its limited edition drops. that is, highly anticipated new collection releases, which attract long lines and high resale prices online, released details of its newest collection on Monday, February 17. Supreme drops are renowned for attracting lines of fans and resellers several hours, or days, before the collection is sold in-store, managed by bouncers controlling crowds. Shoppers are also often only permitted to buy new wares in limited quantities, to move the line and also deter the re-sellers who hype up the exclusive goods and flip impressive profits.
Supreme是曼哈顿的街头服饰品牌，经常以Drop模式发售限量版商品，人气很高。2月17日(周一)，备受期待的新品发布会发布了最新系列的细节，这款新品吸引了排着长队的顾客，引起了高价的在线转售。排队的现场由保安管理，消费者通常只被允许购买数量有限的新商品，以改变销售路线，并且阻止那些大肆宣传独家商品和赚取可观利润的转售商。
drop模式
什么是drop模式（上新），据知乎答主@bo qu 的回答，Drop上新是日本欧美潮牌的一种发布新品的模式。日本最早用，他们一次只推出季节性系列的少量单品，而且都是生产数量极少，走限量款，饥饿营销。
drop，作名词本身可以表示“滴；少量，少许（饮料）”，英文解释为“A drop of a liquid is a very small amount of it shaped like a little ball. In informal English, you can also use drop when you are referring to a very small amount of something such as a drink.”如：a drop of blue ink 一滴蓝墨水。
bouncer
表示“（俱乐部、酒店等的）门卫，保安”，英文解释为“a person employed to stand at the entrance to a club, pub, etc. to stop people who are not wanted from going in, and to throw out people who are causing trouble inside”。
wares /wɛəz/
复数形式，表示“ （尤指小商贩在大街上或市场里出售的）物品，商品；公司的产品”，英文解释为“things that sb is selling, especially in the street or at a market”举个🌰：
He travelled from town to town selling his wares. 他走乡串镇出售自己的货品。
hype (up)
hype作动词，或者hype up，表示“（通过新闻媒体）大肆宣传，炒作”，英文解释为“to repeatedly advertise and discuss something in newspapers, on television, etc. in order to attract everyone's interest”举个🌰：
It's being hyped as the musical event of the year.
它正被炒作成年度音乐盛事。
flip
1）熟词僻义，作动词，表示“迅速转售...以获取利润”，英文解释为“：to buy a house, improve it a little, then sell it quickly for more money”举个🌰：
I am going to take three weeks' vacation and flip this house.
我要休假三个星期，稍微装修一下这个房子然后卖掉。
2）作动词，表示“快速翻阅；转动”，英文解释为“If you flip through the pages of a book, for example, you quickly turn over the pages in order to find a particular one or to get an idea of the contents. If you flip a device on or off, or if you flip a switch, you turn it on or off by pressing the switch quickly.”举个🌰：
You turn the machine on by flipping (= operating) the switch on the side.
把边上的开关按一下，机器就启动了。
Supreme’s Spring Summer 2020 drop will include faux fur varsity jackets, a sneaker collaboration with Nike and a consumable item: A Nabisco and Supreme partnership, in the form of a Double Stuf Oreo in Supreme’s signature bright red, with the recognizable Supreme logo printed in the center of each cookie. The packaging is also a red rectangle, iconic to the brand, with Supreme’s logo printed across the wrapper, along with Oreo’s signature.
Supreme2020年春夏系列的商品包括夹克、与耐克联名的运动鞋和新商品等，新商品为：与Supreme联名，中心带有Supreme的logo的亮红色的奥利奥，其包装也是一个标志性的红色长方体，包装上的logo为Oreo与Supreme的结合。
faux fur
faux fur 人造毛，faux /fəʊ/表示“假的；伪造的；人工的 ”，英文解释为“not real, but made to look or seem real”。
wrapper
表示“包装材料；包装纸”，英文解释为“a piece of paper, plastic, or other material that covers and protects something”，如：a sweet wrapper 糖果包装纸。
Supreme’s tweet announcing the special cookie on February 17 has almost 19,0000 retweets and over 67,000 likes, with Twitter users comparing the new product to Oreo’s Red Velvet flavor, which appears slightly deeper in tone. Supreme x Oreo packages include three sandwich cookies, and retail at a rumored $8, as opposed to a standard pack of Double Stuf Oreos, which includes 39 sandwich cookies and retails at under $4.
2月17日，Supreme在推特上宣布了这款特殊的饼干，这条推文获得了近19万次转发，得到了超过6.7万个点赞。推特用户将这款新产品与奥利奥的红丝绒口味进行了比较，后者的味道似乎要重一些。一包Supreme 奥利奥包括3块饼干，据传零售价为8美元，而普通的奥利奥饼干一袋含有39块饼干，零售价不到4美元。
The markup, however, isn’t swaying away Supreme enthusiasts, who, at this point, can only purchase the cookies from Supreme, not at supermarkets or big box stores.
markup
表示“加价幅度”，英文解释为“the amount by which the price of something is increased before it is sold again”举个🌰：
The usual markup on clothes is about 20 percent.
服装通常加价20%左右。
sway
表示“说服，使动摇”，英文解释为“to persuade someone to believe or do one thing rather than another”举个🌰：
He's easily swayed.
他很容易动摇。
Her speech failed to sway her colleagues into supporting the plan.
她的演说没能说服她的同事们支持这个计划。
Supreme’s latest collection dropped at the SoHo flagship store on the morning of Wednesday, February 20, allowing entrepreneurial shoppers to grab the latest goods and resell them (or snack on them). The perishables, however, may be the best investment of the lot.
2月20日上午，Supreme的最新系列在SoHo旗舰店上架，允许购物者购买最新商品并转售(或以之为食)。然而，这种易腐烂的东西可能是最好的投资。
the lot
等同于everything，表示“一切，全部”，举个🌰：
I made enough curry for three people and he ate the lot.
我准备了够三人吃的咖喱饭，结果都让他一个人吃光了。
Have I got everything? Is that the lot?
都给我了吗？全在这里了吗？
As of Tuesday afternoon (before the official drop), Eater reported a pack of Supreme Oreos already listed on the secondary market, for $500. By noon, bids for a special sleeve of cookies had reached $4000 on two different eBay auctions for the exclusive treats. While Supreme streetwear is no stranger to extreme markups on resale sites, the goods can usually be worn, whereas this consumable is either a unique collectable or quick snack.
Eater网站报道称，Supreme奥利奥目前已经在二级市场出售，售价500美元。之后，在两次不同的eBay拍卖会上，出价甚至达到了4,000美元。虽然Supreme的街头服饰在转售网站上被大幅加价并不稀奇，但这些商品通常是可以穿的，而这种消耗品要么是独特的收藏品，要么是小吃。
bid
作动词，表示“出价，喊价”，英文解释为“an offer of a particular amount of money for something that is for sale”举个🌰：I made a bid of $288 for the painting.
我出价288美元买这幅画。
英文原文：https://www.forbes.com/sites/melissakravitz/2020/02/20/supreme-oreos-are-selling-for-4000-on-ebay/
福布斯中文网原文：https://www.forbeschina.com/business/47181
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