[E232]Amazon sues more than 1,000‘John Does’over writing 'fake……

Amazon sues more than 1,000 ‘John Does’ over writing 'fake reviews’

Amazon is taking legal action against[诉诸于法] more than 1,000 people it claims provide fake reviews[虚假的评论] on its website. The online retail giant[在线零售巨头] said in the lawsuit[诉讼], filed in the U.S. on Friday, that its brand reputation[商标信誉] is being tarnished[玷污; 损坏] by “false, misleading[令人误解的] and inauthentic[不真实的；不可靠的]” reviews. Amazon claims the 1,114 defendants[被告], termed “John Does” as the company said it is unaware of their real names, offer their false review service[提供虚假评论的服务] for as little as five dollars (£3.25) on the website Fiverr.com, with most promising 5-star reviews for a seller’s products. The latest legal action comes after Amazon sued a number of websites in April for selling fake reviews.

Amazon is bringing this action to protect its customers from this misconduct[不端行为；处理不当], by stopping defendants and uprooting[连根拔起；根除] the ecosystem[生态系统] in which they participate.

Amazon, from the court papaers

Despite successful efforts to remove such ads from the site before, Amazon said taking away individual listings does not address the “root cause”[解决根本原因] of the issue or provide a strong enough deterrent[威慑；妨碍物] to those “ bad actors engaged in[从事于；忙于] creating and purchasing fraudulent[欺骗性的；不正的] product reviews”. The firm said it had investigated the defendants and found many of them request text from the sellers for the reviews, and take steps to avoid detection[逃避检查] by using multiple accounts[多个账号] and unique IP addresses[独立IP地址]. It added that the defendants acted in the knowledge that Amazon - which described itself as “Earth’s most customer-centric[以客户为中心的，客户导向的] company” and detailed how it pioneered[倡导;作先驱;开拓] the system of customer reviews 20 years ago - does not allow paid for or fictional reviews[虚假评论].