IP Webinar | Weixin Brand Protection Training for SMEs

In partnership with Weixin, China-Britain Business Council (“CBBC”) will launch a brand protection training webinar on Wednesday 26th August 2020, which will be the second session of CBBC’s online IP protection training series. The goal of this series is to improve online enforcement on E-commerce and social media platforms. This webinar will take place under the framework of the long-standing partnership between CBBC and Tencent, as well as the International Publishers Copyright Coalition in China (“IPCC”), a partnership which was confirmed in a Memorandum of Understanding (“MoU”) on long-term cooperation regarding IP protection.

This webinar aims to support SMEs in utilising Weixin’s comprehensive brand protection system, which tackles IP infringements on the platform and protects the rights and interests of brand owners. We are delighted to invite Hansen Huang, JoJo Chen, Steven Lai and Emma Jiang from Weixin Legal Centre to lead this webinar and introduce how Weixin’s Brand Protection mechanism runs and how Weixin can help SMEs protect their IP rights in a more efficient way.

Date: Wednesday 26th August 2020

Time: 09:00-10:30 BST (UK time)

           16:00-17:30 CST (China time)

Language: English

Open to: ALL (Free of Charge)

注：此活动面向公众免费开放。

How to Register

Please scan the QR code or click "Read more (阅读原文)" to register. The live link will be shared via email after completing registration.

Agenda

16:00-16:05

Welcome speech by YUAN Yuan, Director, Business Environment, CBBC

16:05-16:10

Opening remarks by Conor Murray, Intellectual Property Attaché, British Embassy Beijing 

16:10-16:15

Opening remarks by Hansen Huang, Deputy Director of Weixin Legal Centre                                    

16:15-17:00

Presentation by Weixin

• Introduction to Tencent and Weixin - Steven Lai

• Introduction to Weixin’s Brand Protection Mechanism - JoJo Chen

17:00-17:30

Q&A - Emma Jiang

Speakers

Conor Murray

Intellectual Property Attaché

British Embassy Beijing 

Before joining the Intellectual Property Office, Conor was responsible for market access issues in the British Embassy’s Trade Policy Unit. Working together with teams across the Department for International Trade, he identified barriers to trade between UK-China and negotiated new market access for British industry, namely during high-level dialogues e.g. the Economic & Financial Dialogue and Prime Minister’s visit to China. Before coming to China, Conor worked in the UK technology industry, focusing on the digitisation of public services. 

Hansen Huang

Deputy Director

Weixin Legal Centre

Hansen Huang, Deputy Director of the Weixin Legal Centre, is in charge of Weixin’s brand protection, as well as being the founder of the Weixin Brand Protection Platform. Hansen is mainly responsible for Weixin’s legal management matters including legal risk control, business compliance, platform governance, and IP protection. He has nearly 10 years’ working experience in legal practice. By uniting brand owners, users, as well as IP-related stakeholders, and advocating for the combination of laws, technologies and products, as well as taking into consideration features of internet products, Hansen leads the Weixin Brand Protection Team in supporting global brand owners to efficiently and conveniently fight against counterfeiters on the Weixin platform, and protect their legitimate rights and interests. Before joining Tencent, Hansen worked in the Intellectual Property Tribunal of the People's Court of Shanghai Yangpu District.

JoJo Chen

Legal Counsel

Weixin Legal Centre

JoJo Chen, Legal Counsel of the Weixin Legal Centre, is mainly responsible for IP protection, business compliance and legal risk control related to Weixin. With extensive experience in brand protection, she is mainly in charge of the Weixin Brand Protection Platform. JoJo not only provides brand owners with convenient and efficient brand protection tools and capabilities, but also cooperates with foreign and domestic brand owners, industry organisations as well as brand protection departments on brand protection on behalf of the Weixin Legal Team.

Emma Jiang

Legal Counsel

Weixin Legal Centre

Emma Jiang, Legal Counsel of the Weixin Legal Centre, is mainly responsible for legal risk prevention and control for domestic and overseas business cooperation, as well as IP protection in relation to Weixin. With extensive working experience in IP protection, she has an established track record of communicating and cooperating with domestic and overseas brand owners from different industries, and efficiently promoting cooperation on brand protection among Weixin’s foreign and domestic brand owners, industry organisations and brand protection departments. Before joining Tencent, Emma was a PRC licensed lawyer focusing on IP protection.

Steven Lai

Legal Counsel

Weixin Legal Centre

Steven Lai, Legal Counsel of the Weixin Legal Centre, is mainly responsible for technical compliance, IP protection and legal risk control in relation to Weixin.

He is mainly in charge of the maintenance of the Weixin Brand Protection Platform, and aims to provide stable brand protection tools and capabilities to brand owners. Steven has been focusing on IP protection and enforcement in China for a long time. Prior to joining Tencent, he worked at leading international and local law firms as a PRC licensed lawyer with rich experience in IP protection.

About Weixin

Launched in 2011, Weixin is the most widely used Chinese communications and social platform which integrates instant messaging and social entertainment. Users get to engage in real-time communication via free text and multimedia messages, make voice/video calls or share photos on their “Moments.” Weixin also offers Official Accounts for individuals and enterprises to share original content and provide services on Weixin's open platform that seamlessly connect service providers with Weixin users, as well as the mobile payment service, Weixin Pay, to create a digital and smart living experience on-the-go. Weixin and WeChat reached more than 1.2 billion combined monthly active user accounts as of March 2020.[1]

In accordance with the requirements of Chinese laws and regulations, and based on the needs of rights owners, Weixin’s Legal Team has established comprehensive and innovative solutions for brand protection on social platforms which feature triple integration of the Weixin Brand Protection Platform, Weixin Copyright Protection Programme and Infringement Complaint E-System, which provides a unique and effective Weixin experience for brand protection systems.

[1] TENCENT ANNOUNCES 2020 FIRST QUARTER RESULTS:

https://cdc-tencent-com-1258344706.image.myqcloud.com/uploads/2020/05/18/13009f73ecab16501df9062e43e47e67.pdf

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The China-Britain Business Council ("CBBC") is the UK’s national business network promoting trade and investment with China. Since 1954 we have acted as the independent voice of business, located at the heart of the action, engaging across both countries in every sector and region. We support our members and partners by delivering the advice, analysis and access which they need in order to seize the China opportunity. Our diverse membership includes leading UK companies and universities, many of the UK’s most dynamic SMEs, and an ever increasing number of Chinese companies exporting to and investing in the UK.

英中贸易协会（“CBBC”）是英国促进对华贸易和投资的国家级商业贸易网络。自1954年以来，我们一直作为独立的商业声音，处在行动的核心位置参与两国在每个行业和地区的合作。为了协助我们的会员与合作伙伴更好地抓住中国的商业机遇，英中贸易协会不遗余力地为其提供所需的商业建议、解析与渠道。我们的会员包括众多英国领先的公司与知名大学、英国最具活力的中小企业，以及越来越多向英国出口和在英国投资的中国企业等。