New Events Series: CBBC Launchpad Programme with RedFern Digital

The China-Britain Business Council (“CBBC”) is hosting a new events series to provide additional value to our Launchpad clients. Via this programme CBBC will run offline events in Beijing and Shanghai on a quarterly basis to provide support to the Launchpad team’s professional development and personal growth.

The launch event, focused on the theme of Digital Marketing, will be held on 1st September in Beijing at the “British Business Centre”.

Launchpad project managers based in other cities can join the live streaming session via Zoom. It is also the perfect opportunity for CBBC member companies to establish contact and explore future opportunities within our Launchpad community and get further insights on Digital Marketing in China. 

CBBC has invited Ryan Molloy, CEO of RedFern Digital, and Frank Ren, Account Manager, RedFern Digital, to provide insights on digital marketing in higher education, along with LI Yalin, Business Development Manager, Lan-Bridge Communications, who will shed light on communications tips for the workplace. Vivian Yu, Customer Account Manager, North of China, UK Visas and Immigration (“UKVI”) will also give an update on the latest UK visa processes and requirements.

We warmly welcome you to join us and look forward to seeing you then.

Date: Tuesday 1st September 2020

Time: 15:30 - 18:30 CST (China time)

Location: The British Business Centre, Room 1001, China Life Tower, 16 Chaoyangmenwai Avenue, Beijing

Open to: Members Only

How to Register

Please click "Read more (阅读原文)" or scan the QR code below to register.

Agenda

15:30-15:35

Opening Remarks & Welcome 

Anne Zheng, Launchpad Director, CBBC

15:35-15:40

CBBC Updates & Announcement of Launchpad Programme

Kiran Patel, Senior Director, CBBC

15:40-16:20

Digital Marketing in Higher Education

Ryan Molloy, CEO, RedFern Digital

Frank Ren, Account Manager, RedFern Digital

16:20-16:40

Workplace Communications        

LI Yalin, Business Development Manager, Lan-Bridge Communications

16:45-17:05

UK Visa Update         

Vivian Yu, Customer Account Manager, North of China, UK Visas and Immigration ("UKVI")

17:05-17:10

Wrap-up & Closing Remarks

17:15-18:30

Mixer and Networking

Speakers

Kiran Patel

Senior Director

China-Britain Business Council

Kiran Patel is based in Beijing and as Senior Director: Business Development leads on the commercial strategy of CBBC across China. He has been living in China since 2004 and has a comprehensive skillset in business development, marketing, and communications, cutting across both the private and public sectors.

Ryan Molloy

CEO

RedFern Digital

As CEO of RedFern Digital, Ryan has lived in China for over 17 years and has worked in the China marketing industry for nearly 10 of them. He has worked with some of the biggest brands coming into market covering branding, strategy, social media marketing, ecommerce and more.

Frank Ren

Account Manager

RedFern Digital

Frank has 6+ years of experience in digital marketing for the education industry. As an experienced account manager, Frank has consulted and helped many overseas brands and institutions in terms of digital marketing strategy, paid media and digital integration in the China market.

LI Yalin

Business Development Manager

Lan-bridge

Yalin, as a business development manager in the translation company, with the multi-language services, helps customers growing better in their localization and internationalization progress. She has six-year experience in global accommodation industry and website operation. With 5 years' study and life in Italy, she is skilled in management of partners and sub-agents in Europe and Southeast Asia.

Vivian Yu

Customer Account Manager

North of China

UK Visas and Immigration

Vivian Yu joined British Embassy for 5 years, As the Account Manager covering education, business, tourism and government sectors in the north of China, Vivian has a rich experience in developing partnerships, implementing projects and managing government relations.

Prior to joining UKVI, Vivian worked for British Embassy DIT Financial services team.

 Sponsor 

RedFern Digital is a China specific, full-service digital agency that helps brands navigate the digital ecosystem, increase their brand awareness and convert that awareness into sales. After 15 years in China, RedFern has grown alongside our clients, some of which are now among the most successful brands in-market.

Our team specialises in Digital Marketing & Strategy, Consumer Research & Monitoring, Creative Design & Branding, Social & Paid Media, as well as Ecommerce and Technical Integration.

For more details of CBBC Launchpad Service, please contact: 

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The China-Britain Business Council ("CBBC") is the UK’s national business network promoting trade and investment with China. Since 1954 we have acted as the independent voice of business, located at the heart of the action, engaging across both countries in every sector and region. We support our members and partners by delivering the advice, analysis and access which they need in order to seize the China opportunity. Our diverse membership includes leading UK companies and universities, many of the UK’s most dynamic SMEs, and an ever increasing number of Chinese companies exporting to and investing in the UK.

英中贸易协会（“CBBC”）是英国促进对华贸易和投资的国家级商业贸易网络。自1954年以来，我们一直作为独立的商业声音，处在行动的核心位置参与两国在每个行业和地区的合作。为了协助我们的会员与合作伙伴更好地抓住中国的商业机遇，英中贸易协会不遗余力地为其提供所需的商业建议、解析与渠道。我们的会员包括众多英国领先的公司与知名大学、英国最具活力的中小企业，以及越来越多向英国出口和在英国投资的中国企业等。