Book Your Ticket Now! China Consumer 2022

Early Bird offer now open, with surprise gift! 

28th-29th June
Hosted in The British Library,

CBBC's London Office & Online

For anyone seeking a glimpse of what the future holds for Global Retail, Digital and Offline Consumer spaces, Consumer relationships with the Metaverse and 'Phygital': China's sophisticated Retail and E-commerce ecosystem is already offering a dynamic demo.

From immersive experiences to virtual andgamified consumer platforms, China is the ultimate leader in global innovation for brands and retailers alike. New forms of consumer interaction and engagement emerge daily and no sector or market segment is off limits to crossover collaborations and quirky experimentations. So are you staying tuned?

Even before the pandemic restricted travel and business exchange, China’s consumer market was moving much faster than any other international market. Now, with travel into China virtually impossible and Chinese inbound tourism at a standstill, understanding the China phenomenon presents an even greater challenge for British brands.

Here to help you make sense of these changes and harness the potential of the China market, we are delighted to share details of the upcoming China Consumer 2022 programme, and invite you to book your ticket today!

Event Agenda

Day One - 28th June

• Day one of the forum will feature a morning of panel sessions where UK brands representatives and China market specialists will share insights on trends shaping the future of China’s retail sector – from story-living immersion to 'retailtainment' and look at new lifestyle movements across a variety of Chinese consumer groups, from Gen Z luxury spending to emerging counter-culture communities. You will discover the new buzzwords that capture Chinese shoppers' daily experiences and get exposure to creative IP brand collaborations that excite.
  
  

• Follow up live sessions will address how brands can leverage their own cultural selling points to resonate with a Chinese consumer market increasingly obsessed with China Chic, focusing on popular aspects of British culture amongst consumers, delivering the results of fresh findings from Chinese consumer focus groups.
  
  

• Break out workshops hosted by our event sponsors will deliver tailored sessions focused on different stages of your China market journey. From designing your individual China market roadmap and sourcing brand ambassadors in the UK to cracking China’s e-commerce sector, our partners will walk you through how to engage your China market, one step at a time.

Day Two - 29th June

• On the second day we will host a morning Meet the China buyer programme, giving brands an opportunity to meet with potential partners virtually. The start of the programme will feature a concise content session hosted by a sponsor offering insights into what Chinese buyers are looking for from UK brands, branding and product design concepts that attract distributors and platforms. Through participating in this virtual event, brands can identify and create relationships with up to 8 potential Chinese buyers. CBBC will recruit Chinese buyers that best match the categories of the participating retail brands. The meetings will be conducted on Zoom.  
  
  

• The afternoon session, hosted in CBBC’s London office in Westminster, will offer UK brands the unique experience of being part of Chinese Influencer Focus Groups. Participating brands will have the opportunity to pitch products and ideas to 8 dynamic London based Chinese influencers and student ambassadors. These sessions are perfectly suited to discussing new product launches, brand and market strategies and finding out first-hand how targeted consumers think and what makes them respond with a purchase. Each focus group will run for 90 minutes - and will offer genuine meaningful insights that will help brands to make strategic decisions, innovate and grow in the Chinese market.

Please scan the QR code below to browse 

full event programme:

Full details of content, speakers, packages and more to follow soon! Please direct further enquiries to 

[e-mail]

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The China-Britain Business Council (CBBC) is the UK’s national business network promoting trade and investment with China. We have been at the heart of the UK-China relationship for 68 years and are widely recognised as the independent voice of British businesses working with China. Our objective is to support the growth of British trade and investment with China and Chinese companies expanding and investing in the UK. Our diverse membership includes leading UK companies and universities, many of the UK’s most dynamic SMEs, and an ever-increasing number of Chinese companies exporting to and investing in the UK.

英中贸易协会（CBBC）是英国促进对华贸易和投资的国家级商业贸易网络。68年以来，我们一直处在行动的核心位置，积极参与两国在每个行业和地区的合作，被广泛认为是英国企业与中国合作的独立声音。我们的目标是支持英国对华贸易和投资的增长，以及中国企业在英国的扩张和投资。我们的会员包括众多英国领先的公司与知名大学、英国最具活力的中小企业，以及越来越多向英国出口和在英国投资的中国企业等。