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职位详情
Director of Platform Analytics
职位简介
As a Director eCommerce Platform Data Bank at adidas, you are responsible for the quality and strategic impact of Tmall business. Together with your team, you work on continuously improving and evolving the Tmall business insight and new opportunities, maximizing the value for the company.
工作职责
01
Key Responsibilities
Lead Strategic Testing to Support Decision and Operation
Explosive analysis in Tmall databank, data factory and strategy center to summary AS-IS insight, pain points and new opportunities
Based on business valuable insight/opportunities, propose and design testing, collect data and complete analysis to draw conclusion of testing results. Furthermore, apply the testing insights to guide future business operation.
Business intelligence generation from market monitoring tool Databank
Popularize testing as a strategic learning tool and promote data-oriented culture throughout company
Data Analytics on Consumer
Research and collection of consumer data including purchasing & usage behavior, consumer profile etc.
Descriptive analytics on consumer data, along with predictive or prescriptive analytics to provide valuable insights or prediction of future consumer behavior, as well as related impact on Tmall business
Constantly Data Sharing and Periodic Reports Presentation
Drive and initiate data analytics projects that are cross-functional, conduct quantitative research.
Participate existing research and evaluation of key assumption used in business model.
Periodic projects update with management.
02
People Management
Build the appropriate structure to be able to manage the respective organization effectively, identify and develop the future talents and create realistic succession scenarios for key positions.
Ensure appropriate leadership skills are present at every level by creating a motivational and supportive work environment in which employees are coached, trained and provided with career opportunities through development.
Continuously monitor and evaluate team workload and organizational efficiency with the support of data and team feedback and make appropriate changes in order to meet business needs.
Provide team members/direct reports with clear direction and targets that are aligned with business needs and local market’s objectives.
任职资格
01
Education& Experience & Hard-Skills
8+ years of experience in data analytics, prefer in FMCG, sports industry will be plus
Must be very familiar with data bank/data factory/strategy center, quickly understand brand, category and market trend, business and changes, hands on knowledge - real time optimization direction with or without the help of agencies.
Strong testing design and analytics skills (e.g. A/B testing) is required
Self-motivation and strong paperwork and communication skills. A good team worker that can both manage peers and external agencies.
Analytical and data driven / data first mindset.
A degree in Science is a plus, e.g., Computing Science, Mathematics, etc. But open to all majors
02
Soft-Skills
Distinctive strategic mindset and ability to prioritize and delegate high numbers of tasks with varying workload and importance
Ability to handle ambiguity and untangle complex situations into actionable activities
High resilience and solution-oriented attitude
Strong leadership skills
Excellent communication skills, fluent in English both verbally and written
Director Digital Analytics
.COM & ECOSYSTEM
职位简介
Digital Analytics sponsors the digital future by providing a consistent data strategy, direction, and capabilities with premium business insights. This role has the full responsibility and accountability to define the strategy and roadmap for the .com ecosystem.
工作职责
01
Key Responsibilities
Accountable to build analytics capabilities including, web/campaign, revenue and conversion optimization.
Own and drive insights and recommendations end-to-end in order to realize business uplift, conversion, and margin optimization.
Develop meta-data models, drive A/B testing on key campaigns, events, marketing efforts, onsite merchandising features
Conduct enhanced Campaign analysis using campaign metadata.
Develop contextual dashboards with relevant events and campaigns.
02
Knowledge, Skills and Abilities
Advanced knowledge of eCommerce content, search engine optimization, search engine marketing, user experience, analytics and core eCommerce capabilities
Ability to create clear, concise and actionable materials for internal clients (including strong data visualization), and to influence their adoption of Analytics into their day-to-day business.
Team player able to work productively and co-operatively cross-functionally, with peers and stakeholders coming from different horizons (IT, strategy, Market research, marketing, sales). Systematically works to form trusted relationships that are the basis for respect and effectiveness.
Problem solving skills – able to identify, analyze and propose solutions to various technical and business issues
Ability to communicate clearly and effectively to internal and external clients and vendors, both orally and in writing
A passion for delivering data-based recommendations for quantifiable improvements in business results and consumer satisfaction.
任职资格
Bachelor’s degree, prefer in Business, Marketing or quantitative field and a minimum of 10 years of experience in eCommerce business intelligence environment – preferably in online apparel or footwear retail
MBA from a leading organization preferred.
eCommerce and/or Digital Marketing experience required.
Strong Hands-on experience in diverse BI tools.
Strong Hands-on experience in enterprise web analytics analysis and web analytics tools.
Experience with AB and Multi-variate testing tools.
Assistant Manager Performance Marketing, Douyin
职位简介
Manage traffic to Douyin stores, leveraging brand investment and Douyin resource to win 365 daily business and Key commercial events in Douyin ecosystem.
工作职责
01
Key Responsibilities
End-to-end channel performance analytics including data extraction, hypothesis generation, structured analysis formulation, and rigorous evaluation of findings.
Follow the content strategies for strategic segment and category selection to communicate program features and promote brand awareness in Douyin channel.
Execute and implement marketing calendar according to aligned plan. Constantly track, evaluate, and optimize results.
Manage DP media team, develop and execute Marketing working budget plan to drive paid traffic on top of organic growth
Establish direct relationship with Douyin platform. Optimize marketing working budget spending and tracking; document all activations by monitoring results vs Objectives/KPI with support of Business Planning.
Collaborate across organizational boundaries, promote agile ways of working.
Provide analytical and valuable insights for decision-making support.
Gain traffic and market share from competition and unauthorized dealers on eCommerce stores.
Collaborate with CRM team to recruit new members and activate existing members.
Optimize marketing working budget spending and tracking; document all activations by monitoring results vs Objectives/KPI with support of Business Planning
Collaborate with Brand comm team on traffic direct to Douyin stores. Track and report the performance for future optimization
02
Key KPI
Overall commercial targets of eCommerce China
Business share of Douyin stores
Performance marketing KPIs, including CT%, conversion%, ROI, etc.
03
Key Relationships
eCommerce buying, Analytics, Douyin team
Brand activation, Digital analytical team
Douyin platform, Douyin partner agencies
任职资格
01
Knowledge, Skills and Abilities
Solid understanding of ecommerce/digital landscape in China.
Solid understanding of the competitive landscape/trends in the sportswear industry.
Solid understanding of Douyin ecosystem, earned and paid media (SEA, social, programmatic) methodologies; ability to apply in 360 campaign approach.
Customer-first orientation; able to translate consumer insights and data into high-engagement and conversion activities.
Creative and entrepreneurial mentality, E2E ownership combined with excellent analytical, strategic, and communication skills.
Strong statistical analysis skills and fact-based orientation with the goals of extracting insights and making decisions.
Excellent communication skills
Resilient and detail oriented.
Fluent in English and Mandarin, both verbally and written.
02
Requisite Education and Experience
Minimum 2+ years’ experience in digital, online marketing, or eCommerce; preferably with a background in sporting goods.
A Bachelor’s or Master’s degree in business, marketing, or related field.
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