椰汁也来立人设？尺度过大被调查

曾是很多人童年回忆的椰树椰汁，近两年却屡屡凭借能丰胸的“人设”、画风清奇的文案和暴露大胆的海报登上热搜，在吸睛的同时引发不少质疑。

近日，海南椰树集团2019年椰汁广告涉嫌内容低俗、虚假等问题引发社会广泛关注。海口市龙华区工商局已对海南椰树集团涉嫌发布违法广告的行为进行立案调查。市场监管部门将严格依法依规查处违法广告，切实维护健康有序的市场秩序，保障消费者的合法权益。

来源：网络

下面一起来看看Global Times的双语报道：

A famous coconut beverage producer based in South China's Hainan Province has recently become a target of criticism after its release of a sexualized new product design, which is widely accused as being distasteful and even "vulgar."

中国南方海南省的一家著名椰子饮料生产商最近发布了一款性感的产品新包装，却被广泛指责为令人厌恶甚至“庸俗”，因此成为被批评的对象。

来源：网络

说起饮料界一个独特的存在，一定非椰树椰汁莫属了。几十年不变的黑底黄字的包装，再辅以事业线傲人的美女，登上国宴的椰汁又被人称为“丰胸神饮”。

The new design of beverage bottle features a picture that insinuates the beverage can boost bust size. The design shows a curvy woman in a tight outfit displaying her cleavage while holding one of the beverage bottles. Beside the woman, the captions read "I grew up drinking Coconut Palm," and "one can of coconut juice a day will make you white, tender and bosomy."

饮料瓶上的新包装疑似暗示椰树椰汁具备“丰胸”功效。图片里一位身材凹凸有致的女人穿着紧身衣，手里拿着一瓶椰汁，秀出深深的事业线。旁边文字写着“我从小喝到大”，以及“每天一杯椰树牌椰汁，曲线动人，白嫩丰满”。

椰树牌椰汁广告视频截图

Founded in 1956, Coconut Palm is one of the nation's oldest beverage brands, but the company has also been mired in controversy for its unsophisticated and sometimes distasteful language in its advertisements. 

成立于1956年的椰树椰汁是我国老牌饮料品牌之一。但因其广告词不合时宜，有时甚至令人反感，公司常常陷入争议。

In another advertising campaign it claims that its pomegranate juice products can help with male impotence with the slogan "wives love when their husbands drink it." 

在另一个宣传活动中，公司声称，他们生产的石榴汁系列饮品可以辅助治疗阳痿，广告语是“老婆喜欢老公喝椰树牌石榴汁”。

对于这些广告，网友直呼辣眼睛。

来源：微博

对于这样的广告你觉得能接受吗？

整合：A君

图：网络

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