作为著名的饮茶大国，中国人对茶的消费是咖啡的8倍，这不足为奇。但随着年轻一代咖啡爱好者对“咖啡店文化”的推崇，此差距日渐缩小，每年咖啡的消费也节节增长。上海目前坐拥6500家咖啡店，但随着星巴克宣布未来5年内每15小时在中国增设一家新店，本土定制咖啡零售商将如何与其竞争？SHANGHAI – As a country of known tea-drinkers, it’s no surprise that the Chinese population drinks eight times as much tea as coffee; although the gap is closing and coffee consumption is increasing annually, thanks to a younger generation of coffee drinkers embracing ‘coffee-house culture’. Shanghai is home to 6,500 coffee shops, but with Starbucks aiming to open a new store in China every 15 hours over the next five years, how can more bespoke retailers compete?
以设计为主导的咖啡店在办公楼的协作氛围中突然涌现，吸引了大批上班族消费者。Unibrown Coffee offers an alternative choice for corporate business locations, with design-led stores popping up within the collaborative environments of office buildings to appeal to the working consumer.
Unibrown由心咖啡则为办公场所提供了不同的选择，其最新分店由本地事务所Mur Mur Lab设计，已在上海无限极荟大厦开业。店铺约60平方米，是一个抽象空间，一层白色穿孔帷幔将其与一楼大堂其他区域隔开。Its latest branch, designed by local practice Mur Mur Lab, has opened in the foyer of Shanghai’s Infinity Tower – one of the world’s tallest skyscrapers. Constructed as an abstract space in the building’s ground-floor lobby, the 60-sq-m booth is separated from the rest of the foyer by a white, perforated veil.
置身店内，暂别城市的喧嚣，半私密空间带来的安宁和静谧如同站在云雾笼罩的山顶。Inside, hidden from the outside world, the quietness and serenity of the semi-private environment reflects the natural phenomena of standing on a mountaintop wrapped in dense fog.
空间设计源于身体曲线形态，并注重用户体验感——无论是坐或站，群聚还是独处，期望每个客户“找到他们最舒适的姿势”。 Designed to relate closely to the body’s curved forms, the spatial concept defines the user experience – whether sitting or standing, grouped or alone – to encourage each customer to ‘find their most comfortable posture’.Mur Mur Lab解释，店铺的设计注重人与人之间的感觉和感受，并通过促进自发的互动，增进建筑内部空间使用者之间的交流。 Mur Mur Lab says that the design focuses on the senses and feelings between human beings; creating exchanges between users of the buildings that may not usually occur by facilitating spontaneous interactions.
因此，咖啡、建筑和空间流动之间的关系变成了“时间和个人的联系”，这使得设计与身体相关，进而影响情绪体验。As such, the relationship between coffee, construction and the flowing of space becomes a ‘connection of time and personal identity’ which allows design to relate to the body and affect emotional experience.
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