Galeries Lafayette to open third store in China in 2022
老佛爷百货计划于2022年在中国开出第三家门店
来源：Cpp-Luxury
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老佛爷百货2022年落地贵阳、乐高与阿迪达斯建立长期合作关系、阿里与宝马签署合作备忘录等5条双语资讯 | iziRetail热点
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近日，巴黎老佛爷百货宣布将在中国贵阳布局第三家门店，这也将是西南地区首家老佛爷百货。
据悉，老佛爷百货新店计划入驻宏立城商业旗下海豚广场，共有2层，面积约1.15万平方米。海豚广场将于2021年开业，老佛爷百货作为其主力店预计在2022年春季开始营业。
早在2019年，老佛爷百货公司总监Guillaume Houzé曾透露过的公司的扩张计划，到2025年在中国开设八家门店。如果这一目标最终能够实现，老佛爷百货在中国市场的销售额将占其总销售额的60％至70％。
Following store openings in Beijing in 2013 and Shanghai in 2019, Galeries Lafayette is finalising the opening of a third store in China. The opening will be carried out directly by the French department store chain.
The French institution has taken a lease in the Nanming quarter of Guiyang, which is the capital of the Guizhou province, located in China’s south east.
The store will be two levels and measure 11,500 square metres, located in the D. Place shopping centre, owned by HLC Group. The mall itself is set to open in 2021 and Galeries Lafayette will open its store within the space in spring 2022.
In 2019, Galeries Lafayette director Guillaume Houzé revealed his expansion plans – eight storesin China by 2025. If the business achieves this goal, the Chinese market could account for between 60% and 70% of its total turnover.
LEGO and adidas announce a multi-year partnership
LEGO与adidas宣布建立长期合作伙伴关系
来源：Retail in Asia
近日，adidas和乐高集团宣布将展开长期合作，旨在立足创造力，激发不同年龄、不同背景消费者的想象力，并为他们打造一个更有趣、积极、包容的玩具世界。
合作系列包括鞋履、服装、玩具配件等等。上个月底，双方首先释出了联名鞋款ZX8000。
乐高集团首席营销官Julia Goldin表示：“激励并帮助孩子们发挥创造力，帮助他们学习赖以生存的技能是我们的使命。”
同样，运动、游戏体验都是学习和建立创造力的有趣方式，通过游戏和运动相结合，孩子们可以体验协作和公平竞赛的原则，并增强他们的心理韧性。这些至关重要的生活技能可以帮助孩子们释放全部潜力。
双方早在2017年就开始讨论合作相关事宜。2018年，乐高集团邀请adidas团队来到其位于单买的LEGO之家，让创意迸发的同时，双方也在探索如何更好的促进两个品牌真正融合。
据悉，合作系列的首批产品计划在2020年底之前投放市场。首批产品主打运动、生活方式，将于12月和2021年面向儿童、成人推出，并结合不同的乐高主题场景。
Industry-leading sportswear brand adidas and house hold favourite toy company the LEGO Group announced a multi-year partnership.
The collaboration will see new co-created products to inspire creativity and foster a more playful, positive and inclusive world for adults and children from any background or sporting ability.
Like the bricks that serve as this partnership’s inspiration, the collaboration fuses two of the most recognized and iconic brands and will offer a diverse portfolio of footwear, apparel and hardware.
Fans could already explore the creative ambition of the collaboration with the limited release ofthe adidas Originals ZX 8000 LEGO® sneaker in September.
“It is our mission to inspire and develop the builders of tomorrow and help children be creative and learn the skills they need to thrive”, said Julia Goldin, ChiefMarketing Officer at the LEGO Group.
“Great play experiences are a fun way to learn and build creative confidence, and so is sport – and that’s is why we’re so excited about this partnership.
Together, play and sport let children experience collaboration and the principles of fair-play, as well as build mental resilience. These are crucial life-skills that can help children unlock their full potential,” continued Julia.
Aimee Arana, SVP General Manager, Global Training at adidas said “Our goal is to use the powerof sport to change lives, grounded in creativity as the vehicle to inspire people of all ages and backgrounds.
An innovative partnerlike the LEGO Group allows us to together imagine up new concepts and products that will spark creativity in an inclusive way, particularly helping thedevelopment of younger generations.”
Initial partnership discussions started in 2017, and in 2018 the LEGO Group welcomed the adidas team to LEGO House in Denmark to let creativity run wild and determine how best to foster a true fusion of the two brands.
That meeting kicked-off what promises to be a dynamic and fastpaced collaboration, with the first products scheduled to drop before the end of 2020. Products for various sports and an active lifestyle will launch in December and throughout 2021, aimed at both kids and adults and crossing different LEGO themes.
Alibaba and BMW partner for digital transformation
阿里巴巴与宝马签署战略合作备忘录
来源：Retailin Asia
10月26日，宝马与阿里巴巴在北京签署战略合作备忘录。双方将秉承“优势互补，合作共赢”的原则，利用自身资源，在品牌、营销、渠道、端到端运营、服务、信息技术等方面进行全面合作。致力于实现宝马中国业务全流程数字化战略。
宝马集团中国区总裁兼首席执行官Jochen Goller表示：“跨行业合作和开放式创新交流对于加速宝马数字化转型至关重要。作为中国领先的科技企业之一，阿里巴巴在数字技术、大规模客户平台和渠道、目标客群运营等方面具有优势。我们很高兴携手阿里巴巴为中国消费者创造一体化、全方位的数字体验，同时丰富我们品牌的数字化产品和服务。”
根据谅解备忘录，宝马和阿里巴巴将推出首家与高端汽车品牌经销商在线销售和服务业务，致力于线上线下无缝连接的数字化体验。在未来，合作导入的线上流量也将引流给经销商，为他们创造更多商机。
此外，借助阿里巴巴的会员系统，宝马和MINI还将在阿里巴巴的多个线上平台上推出品牌的会员服务和营销活动，以提高客户忠诚度，提升用户粘性并推动业务增长。
在阿里巴巴商业操作系统的支持下，宝马及其经销商将加速中国经销商网络的数字化转型，旨在为中国客户提供更多优质，便捷和个性化的服务以及数字化体验。
未来，用户可在线购买宝马和MINI车款，一键注册成为品牌会员，获得专属优惠等福利。线下服务也可在线预约，包括试驾，维修，保养等。在购车决策中，在线金融服务也将指导客户选择最合适的金融、租赁方案，满足客户的各种财务需求。
宝马和阿里巴巴还将与经销商合作，共同构建宝马的端到端操作系统，旨在为客户提供将“看车，购车和养护”一体化的全链条服务。
On 26th October, BMWand Alibaba signed a Memorandum of Understanding (MoU) for strategicpartnership in Beijing.
Adhering to the principle of “complementary advantages and win-win cooperation”, the both sides will leverage their own resources, and carry out comprehensive cooperation inbranding, marketing, channels, end-to-end operations, services, information technology, etc., aiming to implement the digitalization strategy into BMW’s full business process, and enable dealers to provide an end-to-end and online-to-offline digital experience for customers.
Jochen Goller, President and CEO of BMW Group Region China said, “Cross industry collaboration and open innovation exchange are indispensable in accelerating the ongoing digital transformation of our company.
As one of China’s leading techenterprises, Alibaba has unique competencies in terms of digital technologies, large scale customer platforms and channels as well as targeted consumers operations.
We are delighted to join hands to create holistic online-to-offline digital brand experiences for our Chinese consumers, and at the same time increase our portfolio of digital products and services.”
According to the MoU, BMW and Alibaba will jointly launch the first online sales and services businesses engaging dealers among premium auto brands, to create a seamless end-to-end online-to-offline digital experience. In the future, online traffic will be directed to BMW dealers to create more business opportunities for them.
In addition, with the assistance of Alibaba’s membership system, BMW and MINI will launch brands’membership services and marketing campaigns on Alibaba’s various online platforms, to enhance customer loyalty, increase their level of activity, and drive business growth.
With the support ofABOS, BMW and its dealerships will accelerate the digital transformation of dealer network in China, with the aim at providing Chinese customers with more premium, convenient and personalized services and experiences in digitalization.
In the future, customers can purchase BMW and MINI vehicles online, sign up as the brands’community members with one click to obtain exclusive benefits, as well as make online reservation for services including test drive, repair, maintenance, etc.with the support of dealers.
In the decision-making of car purchasing, online financial services will guide customers to the most suitable financial packages and convenient financial plans to meet diverse financial needs of customers.
In the future, BMW and Alibaba will work together with dealers to build BMW’s end-to-end operating system, aiming to provide customers with full-link service which integrates“car-viewing, car purchasing and car maintenance” on the multiple platforms of Alibaba’s ecosystem, such as Taobao, Tmall, Alipay and Amap. It aims to reshapethe customer-centric, cross-business and multi-scenario service experiences. Win-win cooperation to lead digital upgrades in the industry.
Digital luxury consignment platform The RealReal has opens flagship store in Chicago
二手奢侈品平台TheRealReal在芝加哥开出首家线下旗舰店
来源：Cpp-Luxury
奢侈品线上寄售平台The RealReal已在芝加哥开设了首家旗舰店，店内提供奢侈品评估、裁缝站等服务。
门店选址位于芝加哥北密歇根大道940号的Magnificent Mile，面积达12,000平方英尺，提供女装、男装、童装、配饰、鞋履鞋类、手表，珠宝，家居装饰，甚至艺术品等。
中庭的位置有一个玻璃外壳的钟表匠站，消费者可以在此看到店内的钟表匠，并向他们询问有关手表购买和保养的建议。
在夹层的位置有一个裁缝站，提供定制服装试穿、改衣、维护等服务服务。同时，店内也配有估价经理、宝石学家、手袋专家、转售专家等专业人士，可以为消费者和寄售人提供指导和支持。
店里还规划了一个咖啡馆——CafeCafe，提供当地咖啡品牌，比如Troubadour Bakery，Karl’s Craft Soup，Goddess和Sightglass Coffee等。
店内的产品根据芝加哥流行的品牌和风格选择，比如像Prada，Valentino，Burberry，Tiffany&Co.等经典的奢侈品牌。
The RealReal首席运营官Rati Levesque表示：“开设实体门店一直是品牌成长的战略之一，我们将按每年开设两家的计划继续拓展新的门店。近几个月，因为疫情的原因我们不得不旗下的门店，但现在我们已经恢复营业。”
尽管疫情促使了线上购物渠道的增长（占RealReal业务的大部分），但该公司在截至2020年6月30日的第二季度收入却同比下降了21％，总销售额为5,740万美元。
该平台的亏损在本季度也有所增加，从上年同期的2500万美元增加到4290万美元。但该公司表示，从7月份起已有所改善。
Digital-first luxury consignment platform The RealReal has opened its first flagship store in Chicago, its largest location to date, featuring in-store valuation and tailoring services
Located right on Chicago’s Magnificent Mile, at 940 North Michigan Avenue, the 12,000-square-foot store offers women’s and menswear, children’s clothing, accessories and footwear, as well as watches, jewelry, home décor and even art.
The centerpiece of the flagship is a glass-encased watchmaker station, where visitors can see the store’s horologists at work and ask them for advice about watch purchases andcare.
A tailor is also on hand to offer custom fitting, alteration and apparel repair services in the tailoring department on the store’s mezzanine level, while a full complement of valuation managers, gemologists, handbag experts and resale specialists are available to guide and support shoppers and consignors alike.
Hungry visitors candrop into the location’s café – CafeCafe – which offers a range of options fromlocal companies, including Troubadour Bakery, Karl’s Craft Soup, Goddess, and Sightglass Coffee.
The store’s product offering has been selected in line with brands and styles that are popular in Chicago and currently features a numberof pieces from classic luxury brands, such as Prada, Valentino, Burberry and Tiffany & Co.
“Stores are always a growth strategy for us and we’ll continue to open them,” chief operating officer of The RealReal, Rati Levesque explained “We’re committed to opening two a year. We had to shut down for a few months, but now that we’re open and offering most of our capacity.”
Even though the Covid-19 pandemic has led to an increase in online shopping, which accounts formost of The RealReal’s business, the company saw a year-over-year decrease of21% in its revenues for the second quarter ended June 30, 2020, reporting a total of $57.4 million.
Losses at the platform also grew during the quarter, increasing from $25 million in the sameperiod in the previous year, to $42.9 million. According to the company, however, it has seen improvements in July.
Thom Browne debuts striking capsule with F.C. Barcelona, with charity purposes
Thom Browne与巴塞罗那足球俱乐部合作打造慈善胶囊系列
来源：Cpp-Luxury
纽约奢侈时尚品牌Thom Browne推出了一系列以巴塞罗那足球俱乐部为主题的联名胶囊系列，筹集的资金用于支持巴塞基金会。
联名胶囊系列包括针织单品、西装、领带、围巾、袜子等，根据足球俱乐部的经典颜色和图案对将Thom Browne标志性的元素进行了再设计。
FC Barcalona慈善胶囊系列可在Thom Browne的网上商店购买，该系列的所有收益都将捐赠给巴萨基金会，其目的是为了那些即便因为疫情在家中被隔离的孩子，也有机会参与体育运动。
New York based luxuryfashion brand Thom Browne has introduced a full selection of FC Barcelona-themed capsule launching in support of the Barca Foundation.
A bevy of Browne’s signatures have been revamped with the football club’s iconic colors and patterns, yielding an approachable selection of knit items and summery suiting.
A shrunken blazer andshort set accompanies crisp white shirting in bearing the FCB crest, with ared-striped navy facade elevating the suit with subtle flair.
Meanwhile, a snug cardigan, knit hat, tie, scarves and socks don playfully excessive branding, graced by Barcelona’s unmistakable colour palette and corresponding text and Browne’s familiar tri-color grosgrain ribbon.
Complementary pebblegrain wallets and folios feature matching crests but are comparably understated, for the discerning FCB-diehard.
The charitable FC Barcalona capsule collection is available on Thom Browne’s web store. Importantly, all proceeds from the partnership will be given to the Barca Foundation, which will in turn aim to give children the opportunity to engage with sport, even while quarantined at home.
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