【学术讲座】多模态语篇分析中的理论互补：隐转喻理论与视觉语法

时间：5月27日18:00

地点：交大闵行校区外语学院 214

主讲人：香港理工大学 冯德正 博士
题目：多模态语篇分析中的理论互补：隐转喻理论与视觉语法
讲座语言：英语
主办：交大马丁适用语言学研究中心
联系人：王品

讲座提要：In this talk, I will integrate the two main theoretical foundations of multimodal discourse analysis, namely, systemic functional theory (SFL) (Halliday&Matthiessen, 2004) and conceptual metaphor theory (CMT) (Lakoff& Johnson, 1980). These two theories enlightened visual grammar (Kress & van Leeuwen, 1996), and visual metaphor (Forceville, 1996) respectively, which are now two main approaches to multimodal studies. However, both theories have their limitations. First, as Kress & van Leeuwen (1998: 218) admit, “the major challenge to our approach is the epistemological status of our claims. For instance, how can we know that in western semiosis, left and right, top and bottom have the values we attribute to them, or more fundamentally, have any value at all?”Second, as Feng& O’Halloran (2013) observe, there is still no systematic account of how visual metaphors are semiotically constructed. 
In spirit of cross-disciplinary fertilization, this study attempts to use SFL and CMT to solve each other’s problems. On the one hand, the systemic functional framework provides a comprehensive modeling of the visual realization of metaphor; on the other, conceptual metaphor theory provides an epistemological status to the semiotic description of visual images. This talk also proposes a new theoretical framework to explain the metonymic nature of visual representation.Therefore, I argue that the integration of these two major theoretical approaches to multimodal analysis is significant to furthering our understanding of the visual semiotic mode.  I further argue that theoretical integration and cross-fertilization as a necessary means of creativity in academic research.

主讲人简介：
冯德正博士现为香港理工大学英文系助理教授（研究），主要研究方向为多模态语篇分析，认知语言学，语言教学等。他先后在Journal of Pragmatics, Visual Communication, Semiotica, Review of Cognitive Linguistic, Applied Linguistics, Narrative Inquiry等国际期刊与《外国语》，《当代语言学》，《现代外语》，《外语界》，《外语学刊》，《外语研究》等国内期刊发表论文二十余篇。他主要指导多模态语篇分析与语言教学方向的博士生。

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