【详解】苹果加强审核力度,被拒原因终逃不过这些!
近日,相信很多开发者都留意到了: 苹果针对应用标题的审核确有明显的变严趋势!我们在《惊!苹果再次加强审核力度,众App纷纷止步应用标题》中也对该现象进行了详细的分析,并给出了相应的解决方案。
而除了标题之外,很多开发者还向我们咨询过审核被拒的其他情况。为了帮大家摸清近期苹果审核的脉络,我们对大家反馈的情况进行了整理和测试,并结合《App Store Review Guidelines》和《Apple Developer Program License Agreement》进行了分析,最终总结出了十几种常见的原因。各位看官,已遭遇的赶紧对号入座、还没碰到的也提前打打预防针吧!Specifically, when we attempt to log-in, an activity indicator would spin briefly, then dismisses itself with no further action taken by the app.
The user remains on the log-in screen, and is unable to use your app.
We've attached screenshot(s) for your reference.
Next Steps
Please run your app on a device to identify the issue(s), then revise and resubmit your app for review.
如果应用描述、截图和预览视频等营销/宣传性资料中介绍的功能与应用的实际功能大相径庭,或者苹果审核人员并没有在应用中发现应用描述或截图中展示的功能,都有可能被拒。 除此之外,截图太过艺术化,完全不符合应用的实际内容,或选择的分类和应用性质完全不符等等都有可能被拒。
被拒理由原文:2.3 DetailsWe were unable to locate some of the features described in your marketing materials or app name.
Specifically, we are unable to locate 'xxx ' features that marketed in the app name.
Next StepsIf these features are located in your app, please reply to this message in the Resolution Center to provide information on how to locate them.
Alternatively, please revise your app to ensure that these features are fully implemented or revise your application description, release notes and screenshots to remove this content.
抽奖、彩票、竞猜等功能可能是应用使用最普遍的促销方式之一了,而苹果对这些也做出了规定。例如:①用于抽奖和竞猜的官方规则必须在应用当中予以提供,并且明确表明苹果公司不是赞助商或者以任何形式参与了该活动;②应用不允许使用应用内付费购买信用点或者虚拟货币,并把它们与实际的货币结合使用,也不允许在应用当中购买彩票、抽奖券,和进行资金转移……如果你没有完全明白苹果对这方面的审核条款,很可能被拒!
被拒理由原文:Legal - 5.3.3Your app enables users to purchase a raffle ticket, top-up their accounts or initiate fund transfers in the app, which does not comply with the App Store Review Guidelines.
Next StepsWhile raffle tickets cannot be purchased within the app, you may provide a link that launches your web site, in Safari, and enables ticket purchase.
Next StepsPlease remove or revise any misleading content in your app and its metadata.
包含隐藏功能
不要在应用中包含任何隐藏以及没有相关说明文档的功能。如果应用的功能不能让审核人员了解清楚,很可能被拒。且苹果在审核规则中还有这样一条规定:如果这样的行为过分或者反复出现,你可能会被从开发者身份当中除名。
被拒理由原文:Performance - 2.3.1We noticed that your app contains hidden features.
Specifically, your app contains a hidden music downloader.
Next StepsPlease remove these features from your app.
侵犯第三方版权
苹果对知识产权的保护力度是有目共睹的——不仅在审核条款中单独设了【5.2知识产权】这一条,还开通了投诉通道。
App Store审核条款里明确规定: ①不要使用受保护的第三方内容,如商标、版权作品,或者在应用中使用未经专利许可的创意。 ②如果你的应用使用、访问、展示和商业化第三方的服务,请保证你已经获得了相应的授权许可,且必须根据要求在审核前一并提供许可文件。③应用程序不能对非法分享、保存、转换或者来自第三方源的数据的非法使用提供方便,除非具有相应的合法授权协议。 除此之外,苹果也出台了一系列保护自身知识产权的条款,例如: ①不要明示或暗示苹果公司是你的应用的供应商,或者苹果为你的应用的功能和质量代言。 ②禁止创建一个与苹果已有产品、用户界面、应用、广告主题相似的应用,且不允许拼错苹果产品名称。
被拒理由原文:Legal - 5.2.3Your app also allows users to either save or download music and/or video content without authorization from the relevant third-party sources.
Next StepsPlease provide documentary evidence of your rights to allow music or video content download from their sources. If you do not have the requested permissions, please remove the music or video download functionality from your app.
被拒理由原文:2.3.10 DetailsWe found that your app and/or its metadata contains inappropriate or irrelevant platform information, which is not in compliance with the App Store Review Guidelines.
Specifically, your app mentioned other platforms, such as Android.
Next StepsProviding future platform compatibility plans, or other general platform references, is not appropriate in the context of the App Store. It would be appropriate to remove this information.
IDFA (identifier for advertising)能够较精准地识别用户,尤其对广告主追踪广告转化率帮助很大。苹果开发者计划许可协议中规定:只有使用广告服务才有权采集IDFA。
被拒理由原文:PLA 3.3.12We found that your app uses the Advertising Identifier but does not include ad functionality. This does not comply with the terms of the Apple Developer Program License Agreement, as required by the App Store Review Guidelines.
Specifically, section 3.3.12 of the Apple Developer Program License Agreement states:
"You and Your Applications (and any third party with whom you have contracted to serve advertising) may use the Advertising Identifier, and any information obtained through the use of the Advertising Identifier, only for the purpose of serving advertising. If a user resets the Advertising Identifier, then You agree not to combine,correlate, link or otherwise associate, either directly or indirectly, the prior Advertising Identifier and any derived information with the reset Advertising Identifier."
Next Steps
Please revise your app to implement all of the following precautions:
- Require that users agree to terms (EULA) and these terms must make it clear that there is no tolerance for objectionable content.
- A method for filtering objectionable content.
- A mechanism for users to flag objectionable content.
- The ability to block abusive users from the service.
- The developer must act on objectionable content reports within 24 hours by removing the content and ejecting the user who provided the offending content.
用个人账户上传金融类应用
被拒理由原文:PLA1.2The Seller and Artist names associated with your app do not reflect the name, "xxx有限责任公司," in the app or its name and metadata, as required by Section 1.2 of the Apple Developer Program License Agreement.(您的应用开发商名称和应用内/应用名称/关键词/描述中的名字(XXX有限责任公司)不匹配,违反了苹果开发者计划许可协议2.1。)
Next StepsYour app must be published under a Seller name and Artist name that reflects the xxx有限责任公司 brand, If you have developed these apps on behalf of a client, please advise your client to add you to their development team of their developer account.(您的应用必须以符合XXX有限责任公司品牌名称的开发者账号上传。如果您是帮助客户开发的应用,请通知您的客户将您添加到他们的开发者账号团队成员中。)
您的应用必须以符合XXX有限责任公司品牌名称的开发者账号上传。如果您是帮助客户开发的应用,请通知您的客户将您添加到他们的开发者账号团队成员中。
更多阅读:
>>应用下架 or 多次审核不过?只因你没弄清App Store的这些规则
>>小心!苹果再开“清榜”模式,你可能已经踏进了被处罚的“雷池”!
>>搜索引擎又出 Bug, App Store 近 6000 关键词搜索结果异常!
>>起底App Store上线以来最大震荡,今日头条为何惨遭下架!
本文由ASO100专栏作者【小七】原创,转载请联系本平台,取得授权后方可转载。