Understanding your customers is important. It can give you a bigger picture of the market that you are about to enter and can help you to find a better solution for communication with your customers. It can also give you an understanding of your audience's specifications and can help you to create different creative solutions to promote your product or service. 了解您的客户很重要。它可以让您更全面地了解即将进入的市场，并可以帮助您找到更好的与客户沟通的解决方案。它还可以使您了解受众的规格，并可以帮助您创建不同的创意解决方案来推广您的产品或服务。Although some may perceive a product that has various target audiences as a hindrance, this is not the case. A product like this can appeal to different groups of people if you learn to understand the needs and problems of your audience. 尽管有些人可能会认为拥有不同目标受众的产品是一种障碍，但事实并非如此。如果您学会了解受众的需求和问题，这样的产品可以吸引不同群体的人。Here are a few things you can do to facilitate this process:
1. Define a Marketing Persona | 定义营销角色
A marketing persona is an idealized version of the type of customers you would like to have. You can create a marketing person by answering these simple questions: - What is the age of your perfect customer?
- What is his/her educational level?
- What is his/her social interest?
- What is his/her job status?
- What is his/her typical work experience?
- What is he/she likely to get their information from?
- What three adjectives would the segment use to describe themselves?
- What family situation he/she have?
- What relationship with your product this person has?
By answering these questions, you can create a few examples of your perfect customer. This will help you envision how to best reach this customer and how they will be using your product or service. 营销角色是您希望拥有的客户类型的理想版本。 您可以通过回答以下简单问题来创建营销人员：通过回答这些问题，您可以创建一些理想客户的例子。这将帮助您设想如何最好地吸引该客户以及他们将如何使用您的产品或服务。2. Research to Understand | 研究了解
After defining a marketing persona, you need to research this person’s interests. You can do such research by searing on different social media platforms what the people who match this person cares and jokes about, and what their biases are. It is important to use different social media platforms to check the same people; doing this allows you to see how one person behaves differently across applications. This will help you understand trends and unique points for this specific target group. 定义营销角色之后，您需要研究该人员的兴趣。您可以通过在不同的社交媒体平台上进行搜索来进行此类研究，与之匹配的这类人在乎什么和喜欢什么样的玩笑，以及他们存在什么样的偏见。使用不同的社交媒体平台来检查同一个人很重要；这样做可以使您了解一个人在不同应用程序中的行为方式。这将帮助您了解该特定目标群体的趋势和独特之处。
3. Understand the Struggle | 了解存在的困难How are these people using your product or services and what problem does it solve? Your perfect customer is a person who is using your product to satisfy their needs or to solve their problems. You can observe people and what struggles they have and by they use your product by: 这些人如何使用您的产品或服务，它将解决什么问- Interviewing people and asking questions
- Observing, sometimes it is more important to see than to speak
这些人如何使用您的产品或服务，它将解决什么问题？您的理想客户就是使用您的产品来满足他们的需求或解决他们的问题的人。您可以通过以下方式观察您的客户以及他们在使用您的产品过程中遇到的困难：
4. Where is your audience? | 您的受众在哪里？After you know who your audience is what they want and like, you can try to find these people. For this, you may need to use advertising management pages through social media (such as Instagram and Facebook). Another way is to read social media reports that share information on customers that use apps (such as WeChat and Douyin). Many tools are available that can help you select a specific audience group, show their presence on different social networks, and determine the cost for promoting your advertisements. Understanding your audience better can help you create a content strategy that will be the most relevant and attractive to your specific target, which will lead to more sales and the business growth of your company. 在知道您的受众他们想要和喜欢什么的之后，您可以尝试找到这些人。为此，您可能需要通过社交媒体（例如Instagram和Facebook）使用广告管理页面。另一种方法是阅读社交媒体上通过分享使用(如微信和抖音)这样的应用程序来呈现用户信息的报道。有许多工具可以帮助您选择特定的受众群体，在不同的社交网络上显示他们的存在，并确定您推广广告的成本。更好地了解您的受众可以帮助您制定一种与您的特定目标最相关，最有吸引力的策略内容，这将给公司带来更多的销售额和业务增长。Need help with researching your audience and developing a social media strategy tailored to them? Contact us now. 在研究受众并制定针对他们的社交媒体策略时需要帮助吗？请 随时我们联系。Previous news on CHI social
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