Interview: How to Build a Conscious Brand
Social Strategy Solution
We talked about “Conscious Branding” and how it benefits to company’s marketing with Anne Clotilde, founder of the «Merci Gaea» branding agency, which is helping people to build more conscious brands.
我们和Anne Clotilde讨论了“有意识的品牌”以及它如何有益于公司的营销，Anne-Clotilde是«Merci Gaea»品牌代理机构的创始人，该机构正在帮助人们建立更有意识的品牌。
Well, have a brand is important because it brings more value to people’s life. With a brand you share a story, you nurture your community, and sometimes touch their heart.
好吧，拥有品牌很重要，如果您想为人们的生活带来更多价值。使用品牌，您可以分享故事，可以培育您的社区，有时甚至可以打动他们的心。
A conscious brand is true to itself, authentic in its communication, fair into its action and respectful in its relations. A conscious brand is like being a « good person ».
Due to the evolution of consumers’ behavior, the old business models are collapsing and new ones are emerging. They are more conscious about what they buy, how it is produced and which values business supports.
Conscious brands are founded with a deep sense of consciousness at every step, which means that every little detail counts and must be taken into consideration.
有意识的品牌本身就是真实的，在传播中真实可信，在行动中公允，在关系中尊重他人。有意识的品牌就像是一个“好人”。
由于消费者行为的演变，旧的商业模式正在崩溃，新的商业模式正在涌现。他们更清楚自己买了什么，如何生产，以及企业支持的价值观。
有意识的品牌在每一步都有着深刻的意识，这意味着每一个小细节都很重要，必须加以考虑。
Yes definitively, a conscious brand can come from any industry as its main focus is bringing the best values to its consumers while respecting the planets and its stakeholders.
We can see a lot of types of conscious brands appearing: sustainable fashion, cruelty-free cosmetic, eco-friendly producers…
For the tech industry, they have another approach, for example, mental health problems due to social media impact and so on…
Conscious brands can have very varied profiles, each embodying its own vision of consciousness.
可以肯定的是，一个有意识的品牌可以来自任何行业，因为它的主要重点是为消费者带来最佳价值，同时尊重地球及其利益相关者。
我们可以看到许多有意识的品牌的出现：可持续的时尚，温和的化妆品，环保的生产商……
对于科技行业，他们还有另一种方法，例如：由于社交媒体的影响而导致的精神健康问题等等。
有意识的品牌可以具有多种多样的形象，每个形象都体现出自己的意识观。
A conscious approach to marketing is crucial. People are overwhelmed by social media and are seeking inspiration, distraction and knowledge. Through conscious marketing, brands can nurture and connect at a higher level with its community.
Consumers are tired of unreal brand representation; they want to see authenticity to feel the connection with a brand. Being able to use its marketing to share, connect and support its community will create a long-lasting bond between them.
有意识的营销方法至关重要。人们被社交媒体所淹没，并在寻求灵感，注意力和知识。通过有意识的营销，品牌可以在更高的层次上与社区建立联系。
消费者已经厌倦了虚假的品牌形象。他们希望看到真实感，以感受到与品牌的联系。能够利用其市场营销来分享，连接和支持其社区，将在他们之间建立持久的纽带。
If you can touch the heart of the people with your words and actions, they will trust you, follow you and will buy your brand products.
Besides, when a brand is being true and authentic, there is no competition. Everyone is different and every brand founders can build a unique and meaningful brand and find its own positioning.
如果你能用你的言行触动人们的心，他们就会信任你，追随你，购买你的品牌产品。
除此之外，当一个品牌是真实可信的，就没有竞争。每个人都是不同的，每个品牌创始人都可以建立一个独特而有意义的品牌，并找到自己的定位。
Of course, there is always space for improvement, and companies can do it at their own pace.
It requires thinking, analyzing, and being creative to find solutions to adapt, define what makes your brand unique, build authentic communication, and nurture your community with inspiring content.
At Merci Gaea, we work with brand founders that want to evolve without knowing how to do it.
Our brand clarity sessions help them digging deep into themself to understand the « why », the « what » and adjust the « how ».
We support them in bringing more sense, clarity, and consistency to their actions, allowing them to reach their business goals consciously.
当然，总有改进的空间，公司可以按照自己的节奏来做。
它需要思考、分析和创新，以找到适应的解决方案，定义使您的品牌独特的因素，建立真正的沟通，并用鼓舞人心的内容培养您的社区。在Merci Gaea，我们与希望在不知道如何发展的情况下发展的品牌创始人合作。我们的品牌明晰课程帮助他们深入挖掘自我，了解“为什么”、改变“什么”及“如何”调整。
我们支持他们给自己的行为带来更多的意义、清晰性和一致性，让他们有意识地实现自己的业务目标。
“Business and spirituality are the future, we create and revive brands that resonate on the same frequency as your community” - Anne
“商业和精神是未来，我们创造和复兴的品牌与您的社区在同一频率上产生共鸣”-安妮
If you would like to work with Anne and build or improve your branding strategy, contact us now!
如果您想与Anne合作，建立或改进您的品牌战略，请立即与我们联系！
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