Interview: How to boost media presence for Architects
Social Strategy Solution
我们与v2com的合伙人兼共同创始人Julie Payette进行了交谈-v2com是全球第一家专注于建筑和设计的国际新闻通讯社-讨论了媒体，建筑趋势以及如何以最佳方式准备项目说明。
您为什么认为媒体的存在对建筑实践很重要？
Being published in the media is another way to promote an architectural practice such as participating to awards, lectures, as a jury member, etc.
Being published internationally in a large number of specialized media raises your profile, which then leads to multiple spin-offs:
Provide better visibility, credibility and recognition Develop a stronger image and more controlled messages for your firm Reinforce the perception that the company is active, “on the move” Provide an advantage over competitors who do not use ‘PR’ effectively Requests from key media to publish your projects Invitations to attend conferences, serve on competition juries, or enter competitions. Obtain better customers, projects, budgets Stimulate awareness of and demand for your company’s services Increase sales, team and office expansion The difference in convincing a client to do business with you New business opportunities in your region and worldwide. Gain the interest of foreign investors or local clients who need the services of an architect for their commercial or residential projects.
在媒体上发表是促进建筑实践的另一种方式，例如作为评审团成员参加颁奖、讲座等。
在众多专业媒体上进行国际发布会提高您的知名度，进而带来许多附带利益：
提供更好的可见性、可信度和认可度 为您的公司建立一个更强大的形象和更具控制力的信息 强化公司积极主动、“随机应变”的观念 与不有效使用“公关”的竞争对手相比，提供优势 来自主要媒体的发布项目的请求 参加会议、参加竞赛陪审团或参加竞赛的邀请。 获得更好的客户、项目、预算 激发对贵公司服务的意识和需求 增加销售、团队和办公室扩展 说服客户与您做生意的区别 在您所在地区和世界范围内的新商机。 获得外国投资者或当地客户的兴趣，他们的商业或住宅项目需要建筑师的服务。
When your clientele is mainly local, it might seem unnecessary to get coverage in prestigious foreign media. But international coverage is an important form of objective recognition of your talent. Just like an award from a high-profile competition, an article in a prestigious publication earns you the recognition of experts. And that’s important for your potential clients.
当您的客户主要是本地人时，似乎没有必要在著名的外国媒体上进行报道。但国际报道是客观认可您才华的一种重要形式。就像一个备受瞩目的比赛中的奖项一样，一篇发表在著名刊物上的文章也会赢得专家的认可。这对您的潜在客户很重要。
您能解释一下什么是新闻专线吗？
A newswire is a wire service that electronically provides up-to-date information to the media.
The v2com newswire, specializing in design and architecture, distributes press kits to 6,240 publications in more than 96 countries.
It promotes your projects to the world’s largest specialized media network, getting you published in the most prestigious architecture and design publications.
新闻专线是一种以电子方式向媒体提供最新信息的通讯服务。
v2com新闻专线，专门从事设计和架构，向超过96个国家的6240家出版物分发新闻包。
它将您的项目推广到世界上最大的专业媒体网络，让您在最负盛名的建筑和设计出版物上发表文章。
如何展示一个媒体感兴趣的项目？
Using the public v2com platform will provide the most attractive presentation of your projects to the media. It will include a beautiful layout with an overview of the press material as a press release, high resolution images (photographs, renderings, drawings, sketches, etc.) ready to be downloaded and videos.
Otherwise, an email presentation including a press release, a technical sheet and a description of the firm added by some of the best images and a link for downloadable images. No ZIP or attachment.
使用公共v2com平台将向媒体提供最有吸引力的项目展示。它将包括精美的布局，其中包括新闻稿的新闻材料概述，准备下载的高分辨率图像（照片，效果图，图纸，草图等）和视频。
除此之外，还有一份电子邮件演示文稿，其中包括一份新闻稿、一份技术表和一份由一些添加对公司描述的最好图片，以及一个可下载图片的链接。没有压缩文件或附件。
针对建筑媒体针对建筑方面是否有当前趋势？它们是什么？
Focus on reuse, rethink, reimagine, flexible spaces and earthy materials. Smart Home Technology. Sustainability. Energy-Efficient. Multi-Generational Living. Digital Innovation. Automation and Robotic Design. Post-COVID urban spaces and architecture. Locally Sourced Materials and Design.
专注于再利用，再思考，再想象，灵活的空间和泥土材料。智能家居技术。持续性。节能。多代人的生活。数字创新。自动化和机器人设计。后封闭的城市空间和建筑。当地采购的材料和设计。
建筑和设计公司应该做些什么来吸引媒体的注意?
They should hire v2com, the PR agency side providing media strategy, writing of press releases, media monitoring and international media relations using the newswire to promote projects to the media. It is the right balance between pitching a project to journalists in a personal and customized way and reaching a network of 6,240 publications in more than 96 countries to increase your database of contacts.
On top of RP, using social media, Instagram, WeChat, to present their projects.
他们应该聘请v2com，这是一家公关机构，负责提供媒体策略、撰写新闻稿、媒体监控以及利用新闻专线向媒体宣传项目的国际媒体关系。这是一种正确的平衡，既要以个人和定制的方式向记者推介一个项目，又要接触来自96个国家的6240家出版物的网络，以增加您的联系人数据库。
在RP之上，使用社交媒体，Instagram，微信来展示他们的项目。
设计和建筑师公司在准备新闻资料袋时是否有任何主要失误？
Images not in enough high resolution, missing drawings. Writing press release using promotional, poetic or subjective language instead of objective, fair, precise and factual information, written at the third person. They forget the technical sheet of the project and a short description of their company.
图像分辨率不够高，缺少绘图。用宣传的、诗意的或主观的语言，而不是客观、公正、准确和真实的信息，以第三人的身份撰写新闻稿。他们忘记了项目的技术表和公司的简短描述。
To boost your project news with v2com newswire contact us and get 10% discount.
若要使用v2com新闻专线来提升您的项目新闻，请联系我们并获得10%的折扣。
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