We talked with Rachel Barac, the founder of the BOSS LADY community in Shanghai about how and why building a community.我们与上海BOSS LADY社区创始人雷切尔·巴拉克（Rachel Barac），关于如何以及为什么要建立社区进行了探讨。Can you please introduce yourself and how you come up with the idea of BOSS LADY? 您能介绍一下您自己以及您是如何想到BOSS LADY这个构思的吗?My name is Rachel Barac. I’m Australian and I have a background in Psychology and Recruitment. The idea for BOSS LADY grew from a desire to create a fun and relaxed way for these kindred spirits to connect, share ideas and support each other, with the aim of helping people to improve their business and lives. I’ve been running the BOSS LADY community ever since and I continue to be inspired by its members. I now have two children and live in Los Angeles. I continue to run the BOSS LADY community from afar with the help of amazing volunteers in Shanghai. I’m also able to incorporate my love for Psychology into my growing coaching career.我叫雷切尔·巴拉克（Rachel Barac）.我是澳大利亚人，有心理学和招聘方面的背景.创立“Lady Boss”的想法源于一种愿望，即为志同道合的人创造一种有趣而轻松的方式，让他们相互联系、分享想法、相互支持，目的是帮助人们改善他们的事业和生活。从那时起，我就一直在经营着这个Lady Boss 社区，我也一直受到这个社区成员的鼓舞。我现在有两个孩子，住在洛杉矶。在上海优秀志愿者的帮助下，我继续在远方经营着Lady Boss社区。我也能够将我对心理学的热爱融入到我不断成长的教练生涯中。Do you think it’s important for brands to build a community? By building a community you’re adding value for your customers. It’s not just about the product or service your business sells. Through community you’re enabling people to connect with each other, to build their networks, to encourage discussion. It’s a great way for people to build relationships with each other and with your brand. It can also be valuable in terms of getting direct feedback from your customers to find out what they really want and are interested in. BOSS LADY is all about community. We host offline events where people can learn something relevant to their own business, and connect with other female entrepreneurs in the community. We also have our online community where people can interact, ask questions and share their challenges and successes. We aim to make our members visible to each other through initiatives such as our Spotlight interviews where we interview a female entrepreneur in the community and through our social media platforms where we often give shout outs to local business owners. Building a community can have many benefits but it is something that takes time and dedication. It also requires that you genuinely care about the community and the people in it. 通过建立一个社区，您为您的的客户增加了价值。这不仅仅是关于您的公司销售的产品或服务。通过社区，您使人们能够相互联系，建立他们的网络，鼓励讨论。这是一种很好的方式，可以让人们与他人以及您的品牌建立关系。从您的客户那里得到直接的反馈，找出他们真正想要的和感兴趣的东西，这也是很有价值的。Boss Lady 是关于社区的。我们举办线下活动，人们可以从中学到与自己业务相关的东西，并与社区中的其他女性企业家联系。我们也有在线社区，人们可以在那里互动，提问，分享他们的挑战和成功。我们的目标是让我们的成员相互可见，比如通过我们的聚光灯，我们采访了社区中的一位女性企业家，通过我们的社交媒体平台，我们经常向当地企业主发出呼吁。建立一个社区有很多好处，但它需要时间和投入。它还要求您真诚地关心社区和其中的人。How can you build a community online? What kind of content should you use? Before starting a community you need to be clear about what your company represents. Why does it exist? What are your values? Who are the types of people you want to attract? Once you’ve answered these types of questions you can start to choose the right online platform to share your message. The type of content you use will depend on your product or service and your audience. However, if you want to build a community then sharing content that adds value to your customers rather than just selling to them is a good start. It’s also important to create engaging content that sparks conversation within your community.
在建立一个社区之前，您需要清楚您的公司代表着什么。它为什么会存在?您的价值观是什么?您想吸引什么样的人?一旦您回答了这些问题，您就可以开始选择合适的在线平台来分享您的信息了。您使用的内容类型将取决于您的产品或服务和您的受众。然而，如果您想建立一个社区，那么分享可以为您的客户增加价值的内容而不是仅仅向他们销售是一个好的开始。创建吸引人的内容来激发社区内的对话也是很重要的。What advice would you give to a brand who would like to not just focus on self-promotion but on building a community?对于一个不仅注重自我推广，而且注重社区建设的品牌，您有什么建议?You need to create a safe space for your community to be able to share and feel secure. This can be done by setting boundaries and moderating conversations. Put some time and effort into working out how you can add value to your community members. Start by thinking about what challenges your community might be facing and try to solve these challenges. Or offer your expertise and educate your community on a relevant topic. Keep people engaged with content that is conversational, genuine and on more of a personal level rather than offering a sales pitch. 您需要为您的社区创造一个能够分享和感到稳固的安全空间。这可以通过设置界限和缓和对话来实现。花些时间和精力考虑如何为社区成员增加价值。首先考虑您的社区可能面临的挑战，并尝试解决这些挑战。或者通过您的专业知识，在相关话题上培训您的社区。让人们参与到对话式的、真实的、更个人化的内容中来，而不是推销。How can companies benefit from working with the community that you have built? When you join the BOSS LADY community you’re joining a group of inspiring entrepreneurial women. You’re opening yourself up to collaborations, new networks, valuable contacts, an exchange of ideas and possibilities. You’re tapping into each other’s expertise and gaining tons of support along the way. It’s also a great way to gain more exposure and feedback for your business.当您加入BOSS LADY社区时，您就加入了一群鼓舞人心的创业女性团队。您向合作、新的网络、有价值的联系、想法和可能性的交流敞开了心扉。你们正在利用彼此的专业知识，并获得了大量的支持。这也是为您的企业获得更多曝光和反馈的好方法。Is there anything you would like to add? Networking is so important. Whether it’s online or offline, you never know who you will meet and what could come of that meeting. Even if you do it just to make a new friend or to shake up your normal routine. Get out there and open yourself up to new possibilities. 人际关系网是如此的重要。无论是线上还是线下，您永远不知道您会遇到谁，也不知道会有什么结果。即使您这样做只是为了交个新朋友或者改变您的日常生活。走出去，让自己接受新的可能性。
You can find Rachel in social media (IG: boss_lady_shanghai, or at www.bossladyconnect.com) or contact Us now to connect with her!
您可以在社交媒体上找到Rachel(IG: boss_lady_shanghai 或者在 www.bossladyconnect.com ) ，或者现在就联系我们和她交流!Previous news on CHI social
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