Story: Business Promotion WIth Blog
Social Strategy Solution
Our stories series are based on real stories of people, with changed names and some details due to respect for privacy.
我们的故事系列基于真实的人的故事，由于尊重个人隐私而更改了名称和一些细节。
Once upon a time, there was a young man named Fred. Fred lived in a small city in the middle of nowhere. It was small and strange and famous, not for having the smartest people but for having the most violent. Fred had big ambitions but a small (or I would say no) budget. He had one specific genius idea, (don’t we all think our ideas are genius?). He wanted to open a book store (tell your friends that you want to open a books store and you will find out how Fred felt... unsupported).
从前，有一个叫弗莱德（Fred）的年轻人。弗莱德住在一个偏僻的小城市里。这个城市又小又奇怪而且很有名，但有名不是因为有最聪明的人，而是因为有最具野心的人。弗莱德野心勃勃，但他的预算很小（或者我会说没有）。他有一个异想天开的想法，（难道我们不都认为我们的想法是异想天开的吗？）。他想开一家书店（告诉你的朋友你想开一家书店，你就会知道弗莱德的感受。。。不支持）。
One day, he finally decided to open the business of his dreams. Despite everyone telling him that “no one is reading now” (obviously)… “the business will fail in this city” (And in any other city, I believe your friends will tell you the same) he still decided to pursue his dream. Nobody, not even the bank supported his idea. Therefore, he had to come up with a more reliable reason for a bank loan- renovation of his apartment.
He got the money from the bank, but he had no budget for marketing. Then, Fred decided to start a blog (what could be cheaper than a blog?). He blogged about pursuing his dream, he honestly and straightforwardly wrote down everything about developing his business. He showed all of his expenses, explaining what he was doing step by step, all of the ups and downs in the process- bold honesty.
有一天，他终于决定开始他梦想中的事业。尽管每个人都告诉他“现在没人读书了”（显然）……“这座城市的生意会失败”（在任何其他城市，我相信你的朋友也会告诉你同样的话），他还是决定追求自己的梦想。没有人，甚至连银行都不支持他的想法。因此，他不得不提出一个更可靠的理由，用银行贷款来翻新他的公寓。
他从银行拿到钱，但他没有营销预算。然后，弗莱德决定开一个博客（有什么比博客更便宜的呢？）。他在博客上写下了追求梦想的过程，他诚实直率地写下了发展自己事业的一切。他展示了他的所有开支，一步一步地解释自己在做什么，这个过程中的所有起伏，事无巨细地一一公布于众。
People were so curious to read about what he was doing. It was like watching a reality TV show (but very, very real!). Gradually, more and more readers flocked to read his blog, what could be more exciting than reading about somebody pursuing a possibly failing business idea? As more and more people began to read his blog, he began to attract attention from new investors, collaborators, and finally the date of the opening was announced.
Due to his blog, Fred had thousands of followers, all of his followers went to the opening of the book store, these people became his buyers, collaborators, investors. People loved reading about his development and becoming a part of it. This strategy worked for him, the business expanded and became one of the most popular places for readers with a chain around the country.
人们都很想知道他在做什么。就像看真人秀一样（但是非常非常真实！）。渐渐地，越来越多的读者蜂拥而至阅读他的博客，有什么比读到一个追求一个可能失败的商业理念的人更令人兴奋的事情呢？随着越来越多的人开始阅读他的博客，他开始吸引新的投资者、合作者的注意，最后，书店开张日期也被宣布了。
由于他的博客，弗莱德有成千上万的追随者，他的所有追随者都参加了书店的开张仪式，这些人当中有的成了他的买家、有的成了他的合作者、有的成了他的投资者。人们喜欢阅读有关他的发展历程并成为其中的一部分。这一策略对他很有效，书店业务得到了扩展，并成为全国读者最受欢迎的连锁店之一。
In the end, he sold his part of the business and shortly after opened a new one where he keeps his original ‘bold honesty’ strategy and shares publicly all of his financial information and company development information. This method allows him to attract new investors, new partners and allows his business chain to continue growing around the world.
最后，他卖掉了自己的部分业务，并在不久后开了一家新的书店，在那里他保留了原来的“大胆诚实”战略，并公开分享了所有的财务信息和公司发展信息。这种方法使他能够吸引新的投资者、新的合作伙伴，并使他的业务链在世界各地继续增长。
Conclusion: Be like Fred. Share your process, be open and honest. Use social media as a starting point even if you have no marketing budget. Fred attracted followers who turned into customers, not by pretending he knew everything, but by sharing his journey and being brutally honest about it.
结论：像弗莱德一样。分享你的过程，开诚布公。即使你没有营销预算，也要用社交媒体作为出发点。弗莱德吸引了追随者，这些追随者变成了书店的顾客，弗莱德的成功不是靠假装他什么都知道取得的，而是通过分享他的事业旅程和他的真实情况来深得人心的。