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​Social Media Marketing for B2B and Tech companies

team 3S agency 2022-01-01

Social Strategy Solution



If we think tech companies are “different’ and need to have a different approach to attract their customers, think about how there are 3.48 billion social media users across the globe, which is a 9% increase compared to last year.
As a result, social networks are rapidly increasing. Depending on what content is created (photos, videos, products, writing, discussion), the geographic market, aimed at, Western, Eastern or anyone between, as well as what age group we want to reach out to.  All we need is to choose the right platform to fit our business. 

如果我们认为科技公司“与众不同”,需要采取不同的方式来吸引客户,那么想想全球有34.8亿社交媒体用户,与去年相比增长了9%。
因此,社交网络迅速增长。根据创建的内容(照片、视频、产品、写作、讨论),地理市场,面向西方、东方或介于两者之间的任何人,以及我们希望接触的年龄组。我们只需要选择合适的平台来适应我们的业务。


There are more platforms to promote B2B businesses besides LinkedIn
除了LinkedIn,还有更多的平台可以推广B2B业务.


B2B businesses may be a little more challenging to promote, but there are different ways to do that. Despite the fact that the Content Marketing Institute found 63% of marketers rated LinkedIn as the most effective B2B social media platform, now more B2B businesses are using other social media platforms such as Instagram, WeChat, Facebook and so on. 
We can see how many companies using WeChat to tell their stories and share useful content or Interacting with the audience on Instagram and creating engaging and user-generated content to connect and create community. 

B2B业务的推广可能更具挑战性,但有不同的方法可以做到这一点。尽管内容营销研究所发现,63%的营销人员认为LinkedIn是最有效的B2B社交媒体平台,但现在更多的B2B企业正在使用Instagram、微信、Facebook等其他社交媒体平台。我们可以看到有多少公司使用微信来讲述他们的故事和分享有用的内容,或者在Instagram上与观众互动,并创建吸引人的和用户生成的内容来连接和创建社区。


Customer Support in Social Media
社交媒体中的客户支持

Tech companies usually need good service support with their customers, and now many customers using social media find it easier and safer to communicate online. Research shows 28% of consumers have used social media to communicate with a company in the last year. Being active in social media will help us to connect and be helpful to our customers, building brand loyalty. 

科技公司通常需要对客户提供良好的服务支持,而现在许多使用社交媒体的客户发现在线交流更容易、更安全。研究显示,去年有28%的消费者使用社交媒体与一家公司进行沟通。积极参与社交媒体将有助于我们联系和帮助我们的客户,建立品牌忠诚度。


Quality of Content became crucially Important
质量内容变得至关重要

However, with the rising number of companies on social media and an overwhelming amount of social media, people are also starting to clean their digital space, deleting apps, and conducting online detox by not using social media for a while. Therefore, people are becoming less interested in non-education,  or what they see as invaluable content. As a result, even though online customers are increasing in number, designing educational and valuable social media is important to create good quality content in order to access those increasingly hard to find customers. 
“Content builds relationships, relationships build trust, and trust drives revenue” as Andrew Davis, a bestselling author, says.

然而,随着社交媒体上公司数量的不断增加和社交媒体数量的激增,人们也开始清理自己的数字空间,删除应用程序,并通过暂时不使用社交媒体进行在线戒毒。因此,人们对非教育或他们认为无价的内容越来越不感兴趣。因此,尽管在线客户数量在不断增加,但设计具有教育意义和价值的社交媒体对于创建高质量的内容非常重要,以便访问那些越来越难找到的客户。
正如畅销书作家安德鲁·戴维斯所说:“内容建立关系,关系建立信任,信任推动收入。”。


In addition, social media is one of the cheapest ways to advertise our business now. 
Therefore, there is no reason to wait. Now is the time to start digging into how businesses can build a social media presence, build community, and create brand awareness. 

此外,社交媒体是目前宣传我们业务最便宜的方式之一。因此,没有理由等待。现在是挖掘企业如何建立社交媒体的存在,建立社区和创建品牌意识的时候。


If you need help with how to do it in the best possible way, one that will be suitable for your business image and attract your clients, we are here to help. Book your constancy session now.

如果您在如何以最好的方式打造您的商业形象和吸引您的客户方面需要帮助的话,我们在此可以提供帮助。通过微信可以咨询您的任何商业社交问题.或关注有关社交媒体营销的更多内容。






Previous news on CHI social 
以前的CHI social 新闻




Previous news on CHI media
以前的CHI media 新闻





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