Story: Personal brand strategy
Social Strategy Solution
Our stories series are based on real stories of people, with changed names and some details due to respect for privacy.
我们的故事系列基于真实的人的故事，由于尊重个人隐私而更改了名称和一些细节。
Once upon a time, there was a girl named Valia. Valia was very interesting. She always had an opinion, but she knew when not to talk. She was hardworking, but she also had a very unique sense of humor. She believed in herself. She also loved her 2 dogs who always destroyed things and her son who didn’t even go to kindergarten. She was working as an English teacher, and she always had an idea about how to make education more interesting, but her employer never let her realize her true potential.
从前，有个叫瓦利亚（Valia）的女孩。瓦利亚（Valia）非常有趣。她总是有自己的主见，但是她知道什么时候保持沉默。她很努力，但她也有非常独特的幽默感。她相信自己。她还爱上了两只经常毁坏东西的狗和甚至没有上幼儿园的儿子。她当时是一名英语老师，她总是对如何使教育变得更加有趣有一个想法，但是她的雇主从未让她意识到自己的真正潜力所在。
One day, she decided that she can start a blog. Blog about the English language. She thought about it for some time, and as she was a good student she searched for information about how to do it "right" and finally did as thee experts recommended. She started her blog, she wanted to sound serious (because that's how teachers should sound). She wrote short posts (because on the internet they say that nowadays people don’t read), and at the end of every post, she added a call to action (she read somewhere that it’s VERY important). She did giveaways and did pay promotions. She got new followers, 100 followers. People did write her comments, but it wasn't new followers, it was just her mother and cheerful friends who also prayed for her business (didn’t help!). She did it for a while before she got completely tired.
有一天，她决定开一个英语博客。她考虑了一段时间，作为一个好学生，她寻找有关如何“正确”地做这件事的信息，最后按照专家的建议做了。她开始写博客，她想听起来很严肃（因为这是老师应该发出的声音）。她写了一些短文（因为在互联网上，人们说现在人们不读书了），在每一篇文章的结尾，她都加了一个号召性行动用语（她读到了一些非常重要的东西）。她做赠品，也做促销。她有了新的追随者，100个追随者。人们确实给她写了评论，但这不是新的追随者，只是她的母亲和快乐的朋友们也为她的生意祈祷（没有帮助！）。在她感觉疲倦不堪前她做了一会儿。
Once, after she got tired she decided to give up and to turn her blog into a private account. She posted very funny videos of her dogs (when they were trying to sit on her face!), and she even posted a video on how she was dressing up while dancing (or, dancing while she was dressing up?). Time to time she wrote long posts with her ideas about education, and she did funny break downs of weird rules and words in the English language. She even swore sometimes.
有一次，在她累了之后，她决定放弃，把她的博客变成一个私人帐户。她发布了她的狗非常有趣的视频（当他们试图坐在她的脸上！），她甚至发布了一段视频，内容是她在跳舞的时候是如何打扮的（或者，在她打扮的时候还跳着舞？）。她时不时地用自己对教育的想法写下长长的帖子，并对英语中奇怪的规则和词汇做了有趣的删减。她有时甚至发誓。
A year has passed. And she realized that she got 5,000 followers (Without advertising, reposts, and giveaways) that always asked her for classes and advice. She left her job, and continued her account, but as a blog. (Her account has 45000 followers now, and she is booked for a year ahead).
一年过去了。她意识到自己有5,000个关注者（没有广告，转发和赠品），总是向她询问课程和建议。她离开了她的工作，继续她的帐户，但还是写博客。（她的帐户目前有45000位关注者，并且她的预订时间提前了一年）。