中秋月饼：讲述如何脱颖而出的门道
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老桑说
我希望这个中秋节，
就像最好的月饼一样，
你也能把自己装点成真正高价值的宝藏。
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「 朋友，你好，我是老桑。」
中秋节harbinger（预示）着秋季的到来，这是一个温暖的阖家团圆时刻，一次来到户外欣赏满月的机会，也许最有意思的是，这是一个送月饼和收月饼的难得契机。
月饼与中秋总是紧密相连在一起的，让人回想起嫦娥登月的传说。月饼有着丰富的馅料,如莲蓉、豆沙、枣泥和五仁以及许多不同的外皮和地区特色。它们经常被印上“长寿”和“和谐”的字样，这也是我想要在中秋节祝福大家的！
天普大学校园
“去年这个时候我与大家分享了美国家庭每年这个时候是如何在一起共度时光的。不管你在哪里，我们都会在这一天看到同样的满月。
”也许和月饼本身一样重要的是它们的包装。它们被装在精致的盒子里，里面有配套的提包，鲜艳的颜色，以及用优雅的书法写的以秋天为主题的诗歌。在天普大学中国学生会上周举办的新生见面会上，同学给了我一盒月饼，上面写着“好运连连”（good luck）的字样。
鉴于月饼通常是人们用来送礼(或是后来转送)的，所以包装显得格外重要。好的包装是对收礼者表示尊重的一种形式，也是展现内容重要性的一种方式。这是人生的一课。就像月饼精美的包装一样，我们也可以装点自己来提升优势，建立我们的个人口碑。
让自己脱颖而出的4个小贴士
4 tips to package yourself to stand out
上周三，我参加了天普大学的校园招聘会，因为我的部门需要招聘一名实习生来帮助我们做一些沟通项目。在两个半小时的时间里，我和数百名本科生坐在桌子旁交谈。桌子上有一个非常清晰的标志写着“平面设计、视频和社交媒体学生工作者”的字样，还有关于工作岗位的详细描述。
在许多求职的学生中，很少有引人注目的。最后，只有几个人进了我的候选名单。他们把自己展示的很好。这是我作为雇主身份参加的第一次招聘会，这提醒我，为了得到一份工作，以及生活中你想要的任何东西，正确地包装自己是多么重要。
月饼的包装非常独特，毫无疑问，装月饼的盒子肯定不会用来装大闸蟹或是糕点。同样，你的包装也应该区分出自己所提供的有影响性的能力。
”在招聘会上，一个学生zero（对准）了我的需求，说我需要一名具有媒体和沟通背景的学生工作者。作为数字营销专业的学生，他很快就定位了自己对设计软件的proficiency（熟练）程度，并详述了自己参与的一些项目。他可能有很多其他的技能和能力，但在那一刻，他强调了我需要的信息。
另一名求职者是一位未写明专业的大一学生，没有沟通的经验，但她表示有学习的兴趣。她说:“我在高中做过一些社交媒体的工作。虽然没有太多的技术经验，但是我真的很想学习。看上去你们办公室的工作很有意思，如果有机会我很高兴能参与其中。”
第一个学生排在我名单的最前面，因为他把自己的相关经历放在了最前面和最中间的位置。但是第二个学生也在我的名单上，她把“不可能”变成了“可能”，她说自己真的很渴望，想要学习，并且关心我所在部门的前景。
月饼的包装可能是世界上最漂亮的，但如果你在清明节送人月饼，它的美丽可能不会被欣赏。礼物必须与节日有关。
”同样，我们必须根据不同的场合调整包装。在就业方面，我们的工作是为他人服务的。未来的雇主想知道你将如何为他们服务，而不是他们能如何为你服务。他们寻找那些把注意力从自己身上转移开的人。你如何与一个特定的雇主和他们的公司建立关系是你包装的一部分。
例如，一位传媒研究和制作专业的学生告诉我，她之前在一家公司做市场营销实习，帮助这家公司推广其服务。她问我有什么需要，然后她关于如何通过自己来帮助实现我们部门的目标提出了一些想法。换句话说，她是在说：“这就是我能为你成功所做的事。”她的想法是对的。
另一个学生走到桌前，一点也不看招聘启事或工作描述，直接问道:“你这里有些什么工作?”对我来说，这是不成熟或懒惰的表现。他不是看我需要什么，而是在问:“你能为我做什么?”我礼貌地回答了这个问题，把他打发走了，说他可能在其他地方有更好的机会……
在北京，稻香村的月饼得到了广泛的认可，我之前经常收到它的月饼。除了他们的包装，你经常看到他们在印刷广告和互联网上有着非常一致的形象。
”同样的，你的个人口碑也应该在线上和线下保持一致。当潜在雇主想要更多地了解你的时候，他们总是会上网，因此，在不同的媒体平台上展示一个一致的形象对你来说很重要。
在招聘会上，一个广告专业的学生给我看了她的简历，并做了一个令人印象深刻的介绍。她把自己的能力和对我需求的理解包装得很好。展会结束后，我上网查看了她在领英（LinkedIn）和Facebook上的个人资料。她穿得很正式，有一个非常职业的头像，她的线上内容与她的纸质简历相匹配。这很好。
另一名是电影和媒体艺术专业的学生，解释了他在电影、平面设计和动画方面的背景。他说，他想把自己的能力从纪录片扩展到更短、更有针对性的作品。这给我留下了深刻印象。不过我之后看了看他的网上资料，看到了他在Facebook上做出过irresponsible（不负责任）行为的愚蠢照片。于是我把他从名单上删除了。
本周，我来到了费城唐人街的一家超市，仔细看了月饼的包装，发现几乎所有都是鲜红色和金色。由此可见，在你自己的包装里，也一定要让你真正的颜色闪耀。开朗的性格总是很受欢迎的。
”除了你的技能，雇主还想知道你是否能很好地适应公司的文化。一个好的性格可能比你的实际技能更重要。如果你是真诚的，做你自己，有一个温暖的微笑，你已经有优势。
在展会上，一位市场营销专业的学生说虽然她没有太多的经验，但是她有很多的精力，喜乐于让事物看起来呈现最好的样子，并且她在工作中投入了大量的时间和思想。她说，仅仅满足雇主的标准是不够的。她想要达到自己更高的标准，并且她的作品是她自己的真实反映。我把她列入了候选名单。
之后，一个一年级的学生来到我的桌前说:“我需要一份工作。你能提供帮助吗?”他表现出一种焦虑和注意力不集中的性格。另一个说:“这看起来很有趣。是有趣的吗?“她喜欢娱乐。一个穿着破t恤，拿着超大杯冰咖啡的学生问道:“你们要招人吗?”不用说，我认为他邋遢、神经紧张。
一切都在于包装
It's all in the packaging
费城唐人街超市里的月饼
这些自我包装的技能并不局限于找工作。在学校，他们可以帮助你当选学生会或学生组织的职位。在工作中，他们可以帮助你获得更好的任务，吸引客户，并爬上公司晋升的阶梯。在你的个人生活中，个人口碑可以帮助你找到有价值的友谊。
我的朋友，通过包装你自己，展示你能提供什么，它如何与你想要影响的人联系起来，你的社交媒体形象与你的个人口碑相符，以及你独特的个性如何shine（闪耀）出来。我希望这个中秋节，就像最好的月饼一样，你能有所启发，把自己装点成真正高价值的宝藏。
本文部分图片来源网络。
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英文版
English
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Mooncakes:
how do you package yourself?
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「 Hello, my friend！
I'm John Smagula. 」
The Mid-Autumn Festival is a harbinger for the arrival of autumn temperatures, a time for warm family celebrations, a chance to step out and marvel at the full moon, and perhaps most interestingly, an occasion to give and receive mooncakes.
Mooncakes are synonymous with the Mid-Autumn festival, evoking the legend of Lady Chang’e and her ascent to the moon. Mooncakes’ rich fillings of lotus seed, sweet bean, jujube, and five kernels have many different crusts and regional variations. They are often imprinted with the characters for “longevity” and “harmony,” which I wish to you this Mid-Autumn Festival!
Last year at this time, I shared with you how American families spend time together this time of year. Regardless of where you are, we all observe the same full moon on this day.
”Perhaps just as important as the mooncakes themselves is their packaging. They are encased in elaborate boxes with matching carry bags, bright colors, and autumn-themed poetry written in elegant calligraphy. For Temple’s Chinese Students & Scholars Association new student reception last week, I was given a box of mooncakes with “good luck” written on it.
Given that mooncakes are often given (and later re-gifted), the packaging is very important. Good packaging is a form of showing respect to the recipient, but also a way to demonstrate the importance of the content. This is a lesson for life. Just as mooncakes are packaged well, so can we package ourselves to promote our strengths and establish our personal branding.
4 tips to package yourself to stand out
This past Wednesday, I attended Temple University’s on-campus job fair, as my department is looking for an intern to help us with some communications projects. For 2-1/2 hours, I manned the table, talking with hundreds of undergraduate students. My table had a very clear sign “graphic design, video, and social media student worker” and a stack of job descriptions.
Of the many students who walked by, very few stood out. In the end, there were only a few who made my list of finalists. They “packaged” themselves well. As this is the first job fair I have ever attended as an employer, I was reminded just how important it is to package yourself correctly to get a job—and perhaps anything else—you want in life.
Mooncake packaging is very distinctive, and there is no doubt that the boxes contain mooncakes and not hairy crabs or confections. Likewise, your packaging should distinguish what you have to offer in a way that has impact.
”At the job fair, one student zeroed in on my need for a student worker with a media and communications background. As a digital marketing major, he immediately identified his proficiency in design software and explained some projects he worked on. He may have many other skills and abilities, but at that moment, he highlighted the information I needed.
Another job seeker, a first-year student with an undeclared major, did not have communications experience, but she expressed interest in learning. She said, “I did some social media work in high school. I don’t have much technical experience, but I really want to learn. It seems your office does really interesting work, and I would be excited to be part of it.”
The first student moved to the top of my list, as he stated his relevant experience front and center. But the second student also made my list, as she turned “nothing” into “something” by saying that she is really eager, wants to learn, and cares about my department’s mission.
Mooncake packaging can be the most beautiful in the world, but it’s beauty may not be appreciated as much if you give someone mooncakes during the Qingming Festival in the spring. The gift has to relate to the holiday.
”Likewise, we have to adjust our packaging to each occasion. In the employment context, we have jobs to serve other people. Prospective employers will want to know how you will serve them, and not how they can serve you. They look for people who take the focus off themselves. How you could relate to a particular employer and their company is part of your packaging.
For example, a media studies and production major told me about her prior marketing internship helping a company promote its services. She asked what my needs were, and then gave some ideas on what she could do to help achieve our department’s goals. In other words, she was saying, “This is what I can do to help you succeed.” She had the right idea.
Another student walked up to the table, and without looking at the sign or job description, said, “What kind of jobs do you have?” To me, this demonstrates immaturity or laziness. Rather than look at what I need, he was asking, “What can you do for me?” I politely answered the question and sent him on his way, saying there are probably better opportunities for him elsewhere…
In Beijing, Daoxiangcun bakery’s mooncakes are well-recognized and frequently gifted. In addition to their packaging, you often see them advertised in print and on the Internet with very consistent imagery. Likewise, your personal branding should be the same online and offline.
”Potential employers will always go to the Internet when they want to learn more about you, so it is important for you present a consistent image across different media platforms.
At the job fair, an advertising major showed me her resume and made an impressive introduction. She packaged her abilities and understanding of my needs well. After the fair, I went online and reviewed her LinkedIn and Facebook profiles. She was well dressed, had a professional headshot, and her online content matched with her print resume. Well done.
Another student, a film and media arts major, explained his background in film, graphic design, and animation. He said he wanted to expand his portfolio from documentary films to shorter, more targeted pieces. I was impressed. Then I looked at his Internet profiles and saw silly pictures of him on Facebook engaging in irresponsible behavior. I removed him from my list.
This week, I visited a supermarket in Philadelphia’s Chinatown and took a close look at the mooncake packaging. Almost all of it was bright red and gold. In your own packaging, be sure to let your true colors shine through. A bright and sunny disposition is always well received.
”Philadelphia Chinatown Grocery Store
In addition to your skills, employers want to know whether you will be a good fit for the organization’s culture. A good personality may be more important than your actual skills. If you are sincere, act yourself, and have a warm smile, you already have an advantage.
At the fair, a marketing major said she did not have much experience, but that she has a lot of energy, loves making people look their best, and invests a lot of time and thought into her work. She says merely meeting her employer’s standards is not enough. She wants to meet her own higher standards, as her work is a reflection of herself. I put her on my list of finalists.
Then, a first-year student came to my table and said, “I need a job. Can you help?” This demonstrated an anxious and unfocused personality. Another said, “This looks interesting. Is it fun?” She likes to be entertained. And one student with a ripped t-shirt and an extra-large cup of iced coffee asked, “Are you hiring?” Needless to say, I wrote him off as slovenly and jittery.
It's all in the packaging
These self-packaging skills are not limited to finding a job. In school, they can help you get elected to student government or student organization positions. In the working world, they can help you get better assignments, attract clients, and climb the corporate ladder. In your personal life, your personal brand can help you find rewarding friendships.
My friend, in packaging yourself, show what you can offer, how it relates to the people you seek to influence, that your social media image aligns with your personal branding, and how your unique personality shines through. I hope this Mid-Autumn Festival, like the finest mooncakes, will inspire you to package yourself as the high-end treasure you truly are.
{ 今日英文速记卡 }
1.Harbinger \ ˈhär-bən-jər \
a)含义：n. 先驱；前兆
b)例句：
i.The Mid-Autumn Festival is a harbinger for the arrival of autumn temperatures, a time for warm family celebrations, a chance to step out and marvel at the full moon, and perhaps most interestingly, an occasion to give and receive mooncakes.
中秋节预示着秋季的到来，这是一个温暖的阖家团圆时刻，一次来到户外欣赏满月的机会，也许最有意思的是，这是一个送月饼和收月饼的机会。
ii.These birds are considered to be harbingers of doom.
这些鸟被认为是凶兆。
c)近义词：forerunner, herald, precursor
2.Zero \ ˈzē-(ˌ)rō \
a)含义：v. 集中精力于；对准
b)例句：
i.At the job fair, one student zeroed in on my need for a student worker with a media and communications background.
在招聘会上，一个学生对准了我的需求，说我需要一名具有媒体和沟通背景的学生工作者。
ii.She immediately zeroed in on the weak point in his argument.
她立即全力攻击他论据中的薄弱环节。
c)近义词：focus (on), home (in), pinpoint
3.Proficiency
\ prə-ˈfi-shən(t)-sē \
a)含义：n. 精通；熟练
b)例句：
i.As a digital marketing major, he immediately identified his proficiency in design software and explained some projects he worked on.
作为数字营销专业的学生，他很快就发现了自己对设计软件的熟练程度，并解释了自己参与的一些项目。
ii.One of the most important things for this job is English proficiency.
精通英语是做这份工作最重要的一点？
c)近义词：command, fluency, mastery
4.Irresponsible
\ ˌir-i-ˈspän(t)-sə-bəl \
a)含义：adj. 不负责任的
b)例句：
i.Then I looked at his Internet profiles and saw silly pictures of him on Facebook engaging in irresponsible behavior.
然后我看了看他的网上资料，看到了他在Facebook上做出过不负责任行为的愚蠢照片。
ii.If you spoil them, they will be irresponsible.
如果你糟蹋他们，他们便会不负责任。
c)近义词：careless, foolhardy, reckless
5.Shine \ ˈshīn \
a)含义：v. 照耀；闪耀
b)例句：
i.My friend, in packaging yourself, show what you can offer, how it relates to the people you seek to influence, that your social media image aligns with your personal branding, and how your unique personality shines through.
我的朋友，通过包装你自己，展示你能提供什么，它如何与你想要影响的人联系起来，你的社交媒体形象与你的个人口碑相符，以及你独特的个性如何闪耀出来。
ii.Whenever you open up your heart to me, I come in and let my light shine.
任何你向我敞开心扉的时候，我就会进来并让我的光明照耀。
c)近义词：beam, blaze, radiate
Thank you for watching me to inspire, encourage, and accompany you.
See you next time.
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