“跳一跳”这游戏有毒...| “有毒”英语怎么表达？

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“跳一跳”这游戏有毒...| “有毒”英语怎么表达？

2018-01-07 原著共读

很多童鞋本来准备要在新的一年里，

改善作息习惯，养成规律习惯，

增加阅读时间，减少手机时间...

没想到更新了微信之后，

出现了这样的一个看似很简单的游戏。

一切都在点下了“开始游戏”后泡汤了....

WeChat rolls out 'instant games' you don't need to install

Already China's most-used app, WeChat wants to make itself even more ubiquitous by allowing people to find and play games inside the messaging app.

1. ubiquitous 无处不在

Hot dogs are the ideal road trip food—inexpensive, portable, ubiquitous.
Shawarma（沙瓦玛，中东烤肉卷） is the new street meat. Both a late night favorite and a quick lunch classic, the Middle Eastern dish is now ubiquitous on the streets of Toronto.
The company's advertisements are ubiquitous.

WeChat, which has nearly a billion users, today rolled out a handful of what it calls "mini games."（小程序） They're specially created games that work only within WeChat and don't require downloading or installing.

I tried out Tiao Yi Tiao, a simple but gripping game in which the length of your press on the character dictates how far you jump.

2. gripping （电影、故事等）扣人心弦的、引人入胜的

grip 对……具有强烈的影响；吸引……的注意

The story really grips the reader.
The scandal has gripped the nation.
Fear gripped Connecticut residents whose relatives and friends were in the path of the Category 5 storm.

3.dictate 决定、影响、支配

Funds dictate what we can do.
How the team treats this break, and the coming months ahead, will dictate its ultimate conclusion.
The laws of physics dictate that what goes up must come down.

这款小游戏操作非常简单，点击屏幕，小人就会跳向下一个箱子；按住屏幕不动，小人就会蓄力从而跳得更远，配合上颇有节奏感的音效，使人欲罢不能，总想跳得更远得分更高。

尤其是其社交属性，朋友圈的排行榜更是让好胜的人停不下来，甚至有人花钱请人代玩，以称霸朋友圈...

Killing off the app stores?

The move comes almost exactly a year after WeChat rolled out its "mini programs" – apps that don't need to be downloaded and installed.

WeChat's instant apps are gaining traction as more and more companies produce them, including global brands that are big in China like McDonald's, KFC, and Starbucks.

4. kill off 使灭绝，杀光

The poisonous chemicals have killed off the fish that once lived in this pond.
The pesticides killed the crops off.
Your insolent behavior has killed off any desire I might have had to help you.

5. gain traction [gain the support or interest that is needed for something to make progress or succeed] 取得进展，获得肯定/支持，引起兴趣，受到欢迎

The bill gained traction in the Senate and was passed by a large majority.
Analysts predicted that the technology would rapidly gain traction in the corporate mobile market.
The tweet quickly gained traction, and soon the brand joined the discussion, weighing in with a hefty helping of sass.
The product started to gain traction among consumers.

不得不说，这款游戏“有毒”。

有毒，作为一个网络用语，形容事物带来某种精神污染的魔力，让人就像中毒了一样对其上瘾、欲罢不能，比如视频有毒、歌曲有毒或者人有毒。

go viral

Definition: (of a video, image, story, etc) to spread quickly and widely among internet users via social networking sites, e-mail, etc. 指视频、图片或故事等，通过社交网络和电邮等在互联网上迅速、广泛的传播。

Viral即“病毒似的”，其名词形式为virus。

Go viral即，病毒式地传播。在中文的语境里，我们和朋友聊天时，不大可能会说某物“病毒式地传播”，毕竟这听起来不语化，因而可意译为“走红”、“很火”、“刷屏”等等。需注意，go viral是个口语、书面两种语境中均可的动词短语。

细心的朋友可能会发现，“有毒”强调的是“使人上瘾”，而go viral则是强调“传播”，这并不相同啊。

从翻译的“信雅达”三个层次来考虑：信，能够病毒式传播的东西一定是吸引人的、“有某种魔力的”，这和“有毒”相同；雅，viral是“病毒的”，这和“有毒”的语境相似；达，go viral和“有毒”都是互联网时代——尤其是社交媒体时代——的产物。

综上，放心用。

Examples:

"Dude! There was this awesome clip of this kangroo beating the shit out of a man! Did you see it? It went viral last night on youTube."

“哥们儿！有个特有意思的的视频，一只袋鼠把一个男的打得要屎，你看了吗？这个视频昨晚在youTube上刷屏了！”

During the New Year Holiday, two things went viral on Wechat moments: photos of people at their 18, and a game called "take a hop".

有两个东西元旦假期时在朋友圈火了：人们18岁时的照片，和一款叫做“跳一跳”的游戏。

此外，任何在互联网上快速广泛传播的东西，都可以用形容词viral来修饰，例如viral videos（有毒视频），viral images（有毒图片），viral memes（有毒表情包）等等。

Example: