文明城市创建如何“催生”企业“道德血液”？——基于企业社会责任视角的分析

《财经研究》 2022年48卷第6期 页码：64 - 78  online：2022年6月6日

文明城市创建如何“催生”企业“道德血液”？——基于企业社会责任视角的分析

How does the Establishment of Civilized Cities Generate “the Blood of Enterprise Morality”? Based on the Perspective of Corporate Social Responsibility

作者（中）：王雅莉, 侯林岐, 朱金鹤

作者（英）：Wang Yali, Hou Linqi, Zhu Jinhe

作者单位：1.石河子大学 经济与管理学院, 新疆 石河子 832003

摘要：文章基于2009—2019年中国地级市数据与沪深A股上市公司数据，采用多时点双重差分模型分析了文明城市创建如何提升企业社会责任的问题。基础回归结果表明文明城市创建能够促进试点城市的企业社会责任提升。文章在“大河文明”视角下选用中国三大河流沿岸城市作为工具变量来缓解内生性问题，并在稳健性检验的基础上证明了核心结论的可靠性。作用机制的分析结果表明政府、企业与社会均是文明城市推动企业社会责任治理的主体，参与文明城市创建能够通过增强政府环境规制，优化企业高管素质与改善社会信用环境三条路径来提升企业社会责任的承担。异质性分析结果表明在区域层面上，经济发达区域与法制环境健全区域的提升效果更强。在企业层面上，国有企业与内部控制无缺陷的企业更容易提升社会责任承担。文章的研究既为城市文明与企业道德的关系探索提供了理论依据，也为企业社会责任的多元主体共治提供了经验参考。

关键词：文明城市创建; 企业社会责任; 准自然实验

Summary: In recent years, the concept of the “third type of distribution” promoted by the hand of society has been mentioned many times in government meetings, emphasizing that under the influence of morality and culture, social forces carry out supporting the weak through voluntary donation and philanthropy, which calls on enterprises to bear social responsibility. Based on this, on the basis of theoretical analysis, this paper matches the data of China’s Shanghai and Shenzhen A-share listed companies from 2009 to 2019 with the data of prefecture-level cities to construct an unbalanced panel, and uses a multi-point DID model to analyze how to improve corporate social responsibility in the establishment of civilized cities. The results show that: (1) The establishment of civilized cities can promote corporate social responsibility in pilot cities. (2) The establishment of civilized cities can promote corporate social responsibility by strengthening government environmental regulation, optimizing the quality of enterprise executives and improving the social credit environment. (3) The policy effect of civilized cities on corporate social responsibility is heterogeneous. The policy effect of economically developed areas is stronger than that of economically underdeveloped areas, and that of areas with sound legal environment is stronger than that of areas with backward legal environment; the policy effect of state-owned enterprises is stronger than that of non-state-owned enterprises, and enterprises with no defects in internal control are stronger than those with defects in internal control. (4) The diffusion of the pilot policy of civilized cities will enhance the policy effect of the establishment of civilized cities on corporate social responsibility.The marginal contributions of this paper are as follows: (1) The topic selection widens the research dimension of the external institutional environment on corporate social responsibility. (2) Aiming at the research of intermediary mechanism and the discussion of policy diffusion effect, this paper deepens the research depth of policy pilot papers. (3) This paper constructs instrumental variables through the cities along the Yellow River, the Yangtze River and the Pearl River, which provides a new idea for overcoming the endogenous problems of civilized cities. The policy implications of this paper are as follows: Firstly, we should improve urban civilized governance and promote the role of enterprises in the “third type of distribution”. Secondly, we should mobilize the participation of government, enterprise and society to form the joint force of urban civilization governance and corporate social responsibility governance. Finally, we should guide the benign competition of pilot cities and strengthen the classified governance of corporate social responsibility.

Key words: establishment of civilized cities; corporate social responsibility; quasi-natural experiment

DOI：10.16538/j.cnki.jfe.20220316.401

收稿日期：2021-11-30

基金项目：国家教育部社科基金项目（21YJA790086）；新疆生产建设兵团社会科学基金项目（19YB13）

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