20000作品、34类别、260评委、75国家，历时一年，全球最挑剔最严苛奖项出炉
英国D&AD奖是全球创意与设计界最享有声望的大奖之一，每届对入选作品的品质控制非常严格，每年 D&AD 仅有不到5%左右的作品最终获得提名，而且评委的“一票否决权”使得 D&AD 被认为是全球最挑剔最严苛的奖项。
寸匠精选2020获胜作品
“空间类”
the Superpowers of Science
Entrant: Caparo design crew
Client: TITAN CEMENT
Country: Greece
TITAN和希腊国家科学研究中心共同组织了一次展览，以激励6至16岁的儿童了解科学，并开始积极参与。为了克服该主题的技术性和较短的听众关注度，Caparo设计团队创造了一种身临其境的学习体验，其中包含100多个插图，简化了科学术语，工具和流程。量身定制的游戏，室内设计和环境特征完善了视觉叙事，使孩子们既可以理解又可以沉浸在其中，同时获得大量的乐趣。
TITAN and the Greek National Centre For Scientific Research organised an exhibition to inspire children from six to 16 to get to know science, and start being actively involved. To overcome the technical nature of the subject and the short attention span of the audience, Caparo design crew created an immersive learning experience with more than 100 illustrations that simplify scientific terms, tools, and processes. Tailor-made games, interiors, and ambient features complete a visual narrative that kids can understand and immerse themselves in, while having tons of fun.
Doctor Why? And the Superpowers of Science
Award: Wood Pencil
Wood Pencil / Spatial Design / Low Budget / 2020
World's Largest Public Library
Entrant:Manoj Pandey: StickLit
Client: general public
Country: India
#STICKLIT是由艺术家和作家组成的网络发起的，它正在创建世界上最大的公共图书馆（位于公共场所）。它旨在通过使用自由格式的贴纸，海报和壁画为作家和读者创建一个自由的世界，以使所有人都可以阅读优质的文学和艺术。就是应该的样子。
#STICKLIT is an initiative by a network of artists and writers that’s creating the world’s largest public library (in public spaces). It aims to make good literature and art more accessible to everyone, using free-format stickers, posters and wall murals to create a free world for writers and readers. Just the way it should be.
World's Largest Public Library
Award: Shortlist
Shortlist / Side Hustle / Start Up / Established Professional / 2020
Burger King – Join The Meltdown
Entrant: Jones Knowles Ritchie
Client: Burger King UK
Country: United Kingdom
2019年9月，汉堡王英国分公司宣布将要从其儿童餐中删除塑料玩具并将其融化，从而使快餐业受到关注。由此产生的启动影片中，一群融化的角色呼吁公众通过店内大赦箱捐赠他们不需要的玩具，以便将它们回收再用作游乐区等等。这次熔毁节省了320吨塑料，为媒体带来了90亿的印象，促使竞争也随之而来。对于BK最年轻的客户来说，这也使回收变得既有趣又有影响力。
In September 2019, Burger King UK turned up the heat on the fast food industry when it announced it would be removing plastic toys from its kids’ meals and melting them down, for good. The resulting launch film saw a cast of melting characters call upon the public to donate their unwanted toys via instore amnesty bins so they could be recycled and turned into play areas and more. The Meltdown saved 320 tonnes of plastic, delivered 9bn media impressions and prompted the competition to follow suit. It also made recycling feel fun and impactful for BK’s youngest customers.
Burger King – Join The Meltdown
Award: Graphite Pencil
Graphite Pencil / Branding / Brand Expression in Moving Image / 2020
The Illegal Blood Bank
Entrant: ELVIS
Client: LADbible Group
Country: United Kingdom
我们四分之一的人将依靠献血维持生命。然而，由于过时的歧视性法律禁止所有性活跃的同性恋者和双性恋者捐赠，因此无法收集数百万品脱。LADBible和Elvis Communications与FreedomToDonate合作，利用真人血开展了一场内在的，提高意识的运动，这迫使政府改变法律。他们开设了非法血库，这是世界上第一个同性恋男子和双性恋者的血库。在短短的一天内，他们收集了足够的血液以挽救78条生命，这促使NHS对其开拓性的新流程进行了调查。
One in four of us will depend on donated blood to stay alive. Yet millions of pints cannot be collected due to an outdated, discriminatory law that puts a blanket ban on all sexually active gay and bisexual men from donating. LADBible and Elvis Communications worked with FreedomToDonate to create a visceral, awareness-driving campaign, using real human blood, that pressured the government to change the law. They opened The Illegal Blood Bank as the world’s first blood bank for gay and bisexual men. In just one day, they collected enough blood to save 78 lives, prompting an NHS investigation into their pioneering new process.
The Illegal Blood Bank
Award: Yellow Pencil
Yellow Pencil / Branding / Campaign Branding & Identity / 2020
Award: Graphite Pencil
Graphite Pencil / Impact / Advertising/Brands
Award: Wood Pencil
Wood Pencil / Media / Use of Events & Stunts
Award: Wood Pencil
Wood Pencil / PR / Public Affairs Campaign
Award: Wood Pencil
Wood Pencil / Experiential / Out-of-Home
Industry, Art and Letters.
Entrant: FBA.
Client: Imprensa Nacional-Casa da Moeda
Country: Portugal
该展览以十个时间顺序展开，讲述了葡萄牙国家新闻社250年的故事。这也是印刷文字的历史-广泛获得教育，科学知识和艺术创作的重要工具。由于字母和类型是项目的自然核心组成部分，因此排版是设计过程中的核心要素。展览的布局类似于一个巨大的盒子，创造了一个灵活的网格，随着参观者在历史时期的前进，部分展露。
Unfolding across ten chronological periods, this exhibition tells the story of the Portuguese National Press' 250 years. This is also the history of the printed word - an essential instrument for widespread access to education, scientific knowledge and artistic creation. With letters and type being natural core components of the project, typography was a central element in the design process. The exhibition layout resembles a giant type box, creating a flexible grid where sections unveil as the visitors progress through historical periods.
Industry, Art and Letters. 250 Years of the Portuguese National Press
Award: Wood Pencil
Wood Pencil / Spatial Design / Exhibition Design / 2020
POSITANO (YES)
Robotica：EntrantOpen Studio Stockholm
Client: Positano Italian Bar
Country: Sweden
波西塔诺（Positano）是位于斯德哥尔摩专门百货商店NK的一家意大利酒吧。这个名字起源于阿马尔菲海岸附近的一个小柠檬种植村，据说这是地球上最快乐，最怪异的地方。除此之外，名称中还包含POSIT字母，它们构成肯定单词的开头。不幸的是，该名称还包含一个否定词，最后两个字母的拼写为NO。因此添加了补偿（是）。其余的身份都与柠檬和工艺有关，就像菜单本身一样。
Positano is an Italian bar at the exclusive department store NK in Stockholm. The name originates from the small lemon-cultivating village by the Amalfi Coast, that is said to be both the happiest and weirdest place on earth. In addition to that, the name includes the letters P-O-S-I-T which make up the start of the word positive. Unfortunately the name also includes a negation, the last two letters spell N-O. Hence adding a compensating (YES). The rest of the identity is all about lemons and craftsmanship, just like the menu itself
POSITANO (YES)
Award: Wood Pencil
Wood Pencil / Branding / New Branding Schemes / 2020
Acting Identitiy
Entrant: TBWA\Istanbul
Client: Theatre Hours
Country: Turkey
Theatre Hours是土耳其新开设的表演学校。为了创建品牌标识，TBWA \ Istanbul设计了一个可以发挥作用的系统。设计理念基于成为他人的概念，以反映剧院的真正灵魂。在为身份创建的唯一字母中，每个字符都充当另一个字符。这些经过转换的字母和数字创造出出色的印刷性能，以至于它们在所有品牌宣传资料和传播材料中自然传达出成为他人的信息。
Theatre Hours is a newly opened acting school in Turkey. To create a brand identity, TBWA\Istanbul designed a system that can act. The design idea is based on the notion of becoming someone else, to reflect the real soul of theatre. In the unique alphabet created for the identity, every character acts as another character. These transformed letters and numbers create such a typographic performance that they naturally convey the message of becoming others in all brand collateral and communication materials.
Acting Identitiy
Award: Yellow Pencil
Yellow Pencil / Typography / Printed Materials / 2020
Award: Wood Pencil
Wood Pencil / Branding / New Branding Schemes
Award: Wood Pencil
Wood Pencil / Branding / Logos
Environmental Dreamer Festival
Entrant: LiaoDesign
Client: OCT Harbour
Country: China
为了增加公众对环境梦想家节的参与，LiaoDesign提出了一个口号：每个人都是环境梦想家。来自各行各业的近100人应邀使用阳光，树叶和水等自然元素创作自画像，并记录他们的环境保护故事。LiaoDesign将自画像作为活动的核心视觉元素，在展览，互动设计和材料中都采用了自画像。展览吸引了超过100,000人在线和离线。
To increase public participation in the Environmental Dreamer Festival, LiaoDesign came up with the slogan: Everyone is an Environmental Dreamer. Nearly 100 people from all walks of life were invited to create self portraits using natural elements such as sun, leaves, and water, and record their written stories of environmental protection. LiaoDesign used the self portraits as the core visual elements of the event, featuring them across exhibitions, interactive design and materials. The exhibition attracted more than 100,000 people online and offline
Environmental Dreamer Festival
Award: Graphite Pencil
Graphite Pencil / Branding / Campaign Branding & Identity / 2020
Tokyo Motor Show 2019
Entrant: Dentsu Tokyo
Client: Japan Automobile Manufacturers Association, Inc. (JAMA)
Country: Japan
多年来，东京汽车展的参加人数一直在下降，这是因为他们只专注于向主要是男性观众推广新车。在2019年，电通公司极大地扩展了活动范围，并提供了吸引年轻人和男女老少的景点。在所有通信以及活动区域本身中都使用了一个视觉图案，描绘了一个充满活力的基于移动性的未来。出席人数攀升70％，其中包括15岁以下儿童增加了三倍，Dentsu Inc.重塑了该活动的名称，以真实地庆祝移动性的广阔未来和开放性。
Attendance at the Tokyo Motor Show had been in decline for years, due to a narrow focus on promoting new cars to a primarily male audience. In 2019, Dentsu Inc vastly expanded the event area and offered attractions that appealed to young and old, men and women alike. A visual motif depicting a vibrant mobility-based future, was used in all communications as well as the event area itself. With attendance climbing 70%, including a threefold increase in children under 15, Dentsu Inc was able to rebran
Tokyo Motor Show 2019
Award: Shortlist
Shortlist / Branding / Campaign Branding & Identity / 2020
Hope is Power
Entrant: Uncommon Creative Studio
Client: The Guardian
Country: United Kingdom
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希望是力量，是《卫报》七年来的首个品牌宣传活动，旨在重申《卫报》的宗旨，并激发全世界的读者支持其新闻事业。竞选活动的核心信息是受到《卫报》总编辑凯瑟琳·维纳（Katharine Viner）的文章“危机时期的新闻使命”的启发。该运动力求建立在读者对《卫报》的信任和亲和力的基础上，其作用是向人们提供事实挑战现状，发布新思想和观点并掌控权力。
Hope is Power is the Guardian’s first brand campaign in seven years, and aims to restate the Guardian’s purpose and inspire readers around the world to support its journalism. The campaign’s central message is inspired by Guardian editor-in-chief Katharine Viner’s essay ‘A mission for journalism in a time of crisis’. The campaign seeks to build on the trust and affinity readers have with the Guardian and its role in giving people the facts to challenge the status quo, publish fresh ideas and opinions, and hold power to account.
Hope is Power
Award: Wood Pencil
Wood Pencil / Direction / Film Advertising / 2020
Award: Wood Pencil
Wood Pencil / Art Direction / Art Direction for Outdoor Advertising
Super Lyan
Entrant: Magpie Studio
Client: Super Lyan
Country: United Kingdom
超级赖恩（Super Lyan）是世界著名调酒师Ryan Chetiyawardana（又名赖恩先生）在英国以外开设的第一家酒吧。这间全天营业的酒吧坐落在阿姆斯特丹市中心的一栋17世纪联排别墅中，白天供应松软糖，甜甜圈和咖啡，夜晚则提供令人难以置信的鸡尾酒和小吃。作为其他Lyan先生中顽皮的兄弟姐妹，身份必须反映出更广泛品牌的个性-创新，更高的敬业精神和对工艺的奉献精神，但略微颠覆了50年代媚俗的元素。
Super Lyan is the first bar outside of the UK from world-renowned mixologist Ryan Chetiyawardana (AKA Mr Lyan). Set in a 17th century townhouse in the heart of Amsterdam, this all-day bar serves up stroopwafels, donuts and coffee by day, incredible cocktails and snacks by night. As the playful sibling amongst the other Mr Lyan bars, the identity needed to reflect the personality of the wider brand – innovation, elevated irreverence, and dedication to craft, but slightly subverted, with an element of 50s kitsch.
Super Lyan
Award: Wood Pencil
Wood Pencil / Branding / New Branding Schemes / 2020
广告&插画
Self, Made Campaign Branding
Entrant: COLLINS
Client: Exploratorium Museum
Country: United States
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是什么使我们内向或外向？感到特权或迫害？我们与生俱来的东西与我们成为什么？作为COLLINS与Exploratorium持续合作关系的一部分，该工作室被要求为其2019年夏季的展览Self，Made开展营销活动。该展览解决了人类身份这一复杂而引人注目的话题，提出了一个问题：“是什么让您...，您呢？”
What makes us introverts or extroverts? Feeling privileged or persecuted? What we’re born with versus what we become? As part of COLLINS’ ongoing partnership with the Exploratorium, the studio was asked to launch a marketing campaign for its summer 2019 exhibition Self, Made. The exhibition tackled the complex yet compelling topic of human identity, asking the question, “What makes you, you?”
Self, Made Campaign Branding
Award: Wood Pencil
Wood Pencil / Branding / Campaign Branding & Identity / 2020
Itch Brand Identity
Entrant: Underexposed
Client: Itch Petcare
Country: United Kingdom
“痒”创建个性化的订阅包，以帮助宠物过上幸福而健康的生活。该公司希望将自己定位为宠物护理，但有所不同。曝光不足的人抓住了一个机会，开发了一个品牌，使Itch摆脱了临床和过度可爱的影响，建立了具有情感色彩的情感品牌定位。以“痒”为点的大胆设计塑造了一种身份，使尾巴摇摆不定。
Itch creates personalised subscription packs that help pets live happy and healthy lives. The company wanted to position itself as pet care with a difference. Underexposed seized the opportunity to develop a brand that took Itch away from the clinical and the over-cute, establishing an emotive brand positioning with a no-nonsense tone of voice. A bold design led by the dot from ‘itch’ shaped an identity that got tails wagging.
Itch Brand Identity
Award: Wood Pencil
Wood Pencil / Branding / New Branding Schemes / 2020
"My Coffin"
Entrant: Heimat Werbeagentur GmbH
Client: German Federal Association of Funeral Directors
Country: Germany
时装，运动鞋，纹身。作为一个社会，我们使用独特的表达方式来支持我们的强烈观点。但是在死亡率方面，我们经常感到恐惧和不确定性。对于MyCoffin，即将到来的艺术家为著名的德国网红创造了独特的棺材。主角们在抚摸肖像时解释了为什么他们选择打破围绕死亡的污名，并邀请其Instagram追随者加入讨论，以更加开放和渐进的方式处理该话题。该运动总共花费了超过1亿人，而没有花费任何媒体预算。
Fashion, sneakers, tattoos. As a society we use unique expression to support our strong opinions. But when it comes to mortality, we often feel fear and uncertainty. For MyCoffin, upcoming artists created unique coffins for famous German influencers. In touching portraits, the protagonists explain why they choose to break down the stigma surrounding death and invite their Instagram followers to join the discussion about a more open and progressive approach to the topic. The campaign reached over 100 million people in total without spending any media budget.
German Federal Association of Funeral Directors "My Coffin"
Award: Wood Pencil
Wood Pencil / Branding / Campaign Branding & Identity / 2020
Creativity, Uncaged.
Entrant: Dentsu Tokyo
Client: The Ad Museum Tokyo
Country: Japan
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Dentsu Inc的简介是为2019年在东京举行的One Show Exhibition制作宣传海报。为了反映One Show获奖者的想象力，他们创作了一系列幻像鸟肖像，其中融入了唤起获奖者能够超越同龄人并探索新的创造力的技巧的元素。展览非常成功，与会人员与往年相比花费了更多的时间。电通公司还收到有关海报的大量询问和好评，甚至敦促将其出售。
Dentsu Inc’s brief was to produce promotional posters for the 2019 One Show Exhibition in Tokyo. To reflect the imaginative thinking of One Show award winners, they created a series of portraits of phantasmagorical birds, incorporating elements that evoke the skills that allow award-winners to soar above their peers and explore new creative dimensions. The exhibition was highly successful, with attendees spending more time on the premises than in past years. Dentsu Inc also received numerous inquiries and favourable comments about the posters, and were even urged to make them available for purchase.
Creativity, Uncaged.
Award: Yellow Pencil
Yellow Pencil / Illustration / Posters / 2020
Award: Shortlist
Shortlist / Art Direction / Art Direction for Outdoor Advertising
Pint Block
Entrant: VMLY&R
Client: Department for Transport
Country: United Kingdom
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说到酒后驾车，年轻人不听政府的话。但是他们会听他们的队友。因此，VMLY＆R创建了“品脱块” – 60种方法来阻止您的伴侣喝一品脱并落后于方向盘。这是每个每月因酒后驾驶事故丧生或重伤的年轻人的品脱块。海报，啤酒垫和酒吧赛跑者被分发到酒吧，酒吧，音乐场所，足球和板球俱乐部以及体育馆。品脱·布洛克（Bint Block）给了伴侣有趣，勇敢的方式来解决棘手的情况，证明幽默通常是提出严肃观点的最佳方式。
When it comes to drink driving, young men don't listen to the government. But they will listen to their mates. So, VMLY&R created Pint Block – 60 ways to stop your mate having a pint and getting behind the wheel. That's one Pint Block for every young person killed or seriously injured, each month, in a drink driving accident. Posters, beer mats and bar runners were distributed to pubs, bars, music venues, football and cricket clubs, and gyms. Pint Block gave mates fun, irreverent ways to tackle a tricky situation, proving humour is often the best way to make a serious point.
Pint Block
Award: Wood Pencil
Wood Pencil / Press & Outdoor / Poster Advertising Campaigns / 2020
London Careers Festival
Entrant: Nina Jua Klein Studio
Client: City of London
Country: United Kingdom
目的是传达节日的快乐性质，并通过瞥见孩子们可用的各种职业来吸引孩子的想象力。为了吸引各个年龄段的学龄儿童及其老师，Nina Jua Klein Studio设计了一个有趣的身份系统，而又不幼稚。节日的简称（LCF）被安排用来唤起人们的面孔，并与Charlotte Trounce的插图互动以表达各种不同的职业道路。
The aim was to communicate the joyful nature of a festival and capture a child’s imagination by offering a glimpse of the wide variety of career options available to them. To engage school children of all ages, as well as their teachers, Nina Jua Klein Studio devised an identity system that’s playful without being childish. The abbreviated festival title (LCF) is arranged to evoke a face and interacts with illustrations by Charlotte Trounce to express a variety of different career paths.
London Careers Festival
Award: Shortlist
Shortlist / Branding / Logos / 2020
Language Sanctuary
Entrant: Dentsu Tokyo
Client: Okinawa Times
Country: Japan
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冲绳是日本的岛屿，以其独特的文化而闻名。自2009年以来，教科文组织将其传统语言列为濒危物种。该岛最大的报纸公司《冲绳时报》想解决这个问题。它创建了一个特殊的广告空间，本地的小型企业可以免费使用该广告空间-但按照一条规则，他们只能使用冲绳。与十家当地企业合作，报纸发布了十种报纸广告，其中包含100％的冲绳文案和独特的插图。冲绳时报还举办了一个展览，展示了用冲绳写的海报和各种商品。
Okinawa is an island in Japan known for its unique culture. Since 2009, UNESCO has listed its traditional language as endangered. The Okinawa Times, the island’s largest newspaper company, wanted to tackle this problem. It created a special ad space which local small businesses could use for free – but with one rule, they can only use Okinawan. In collaboration with ten local businesses, the paper launched ten newspaper ads with 100% Okinawan copywriting and unique illustrations. The Okinawa Times also held an exhibition which displayed posters and a variety of goods all written in Okinawan.
Language Sanctuary – Ad Space for Protecting Endangered Language
Award: Graphite Pencil
Graphite Pencil / Press & Outdoor / Press Advertising Campaigns / 2020
Synnøve Finden Identity
Entrant：Grid Design
Client：Synnøve Finden AS
Country：Norway
Grid Design的简介是更新和简化奶制品公司Synn’ve Finden的徽标。为了使公司保持相关性并吸引客户，它需要一个更加简约和标志性的新标识。Grid Design旨在捕捉奶酪制作“第一夫人”的鼓舞人心的故事，1928年，她年纪轻轻，就从她的家园搬到了这座城市，并创办了一家奶酪制作公司。尽管困难重重，她还是成功地做到了。该设计足够灵活，可以创建识别和连接，而与平台和接触点无关。
Grid Design’s brief was to update and simplify dairy company Synn¯ve Finden’s logo. To keep the company relevant and appealing to customers, it needed a new identity that was more minimalist and iconic. Grid Design aimed to capture the inspiring story of the ‘first lady’ of cheesemaking, who in 1928, at a tender age, moved from her homestead to the city and started a cheesemaking company. Which she succeeded in doing, despite the odds. The design is flexible enough to create recognition and connection regardless of platforms and touch points.
Synnøve Finden Identity
Award: Wood Pencil
Wood Pencil / Branding / Brand Refresh / 2020
Pocky THE GIFT
Entrant：DENTSU INC.
Client：Ezaki Glico Co., Ltd. / Ezaki Glico
Country：Japan
数十年来，麻油棍一直是日本最畅销的巧克力点心。孩子和青少年之所以喜欢它们，是因为它们易于与朋友分享。但是，向年轻人的销售却比较疲软，其目的是使这个目标群体有一种重新分享和享受Pocky烟斗的方式。因此，电通公司创造了时尚的新包装，专门用于高档商店和销售网点，并利用社交媒体来推广重新包装的零食，将其作为一种时尚的礼品。结果是显着提高了对年轻人的销售量，开辟了新的销售渠道，并提高了品牌知名度和整体销售量。
Pocky sticks have been Japan’s top-selling chocolate snack for decades. Kids and teenagers love them because they’re easy to share with friends. But sales to young adults were weaker, and the brief was to give this target group a way to share and enjoy Pocky sticks anew. So Dentsu Inc created stylish new packaging to be used exclusively at upscale shops and sales outlets, and leveraged social media to promote the repackaged snacks as a fashionable gift item. The result was significantly higher sales to young adults, the opening of new sales channels, and higher brand visibility and sales overall.
Pocky THE GIFT
Award: Graphite Pencil
Graphite Pencil / Photography / Still Life & Studio / 2020
Award: Graphite Pencil
Graphite Pencil / Branding / Brand Refresh
Imperfect
Entrant：6D-K
Client：Imperfect
Country：Japan
这是一家甜品店的品牌项目，旨在鼓励人们参与并通过做善事来做得很好，同时还可以带来美味。该品牌的使命是解决全球粮食和农业领域引起的社会问题。包装通过简单的版式布局传达了这一概念，也增加了人们在商店外了解品牌的机会。
A branding project for a sweet shop that encourages people to participate and do well by doing good, while also delivering great taste. The brand’s mission is to solve the social issues that arise from the field of food and agriculture worldwide. The packaging delivers the concept through a simple layout of typography, increasing the opportunity for people to learn about the brand outside the store as well.
Imperfect – A Sweets Shop Tackling Social Issues Related to Food and Farming
Award: Wood Pencil
Wood Pencil / Branding / New Branding Schemes / 2020
DICE – Be The Fan
Entrant：DICE
Client：DICE
Country：United Kingdom
DICE的使命是让人们更多地参与进来-因为出去使我们感觉很好。它使我们能够充分体验我们的城市。它使我们与社区建立了联系。它给我们留下了持久的回忆。DICE已从在伦敦的六人公司发展成为欧洲增长最快的消费类企业之一，在巴黎，巴塞罗那，米兰，洛杉矶和悉尼设有办事处。现在是时候更名以更准确地代表其粉丝社区了。从第一天起，它们就一直是业务的核心，现在它们也牢固地成为品牌的核心。
DICE is on a mission to get people out more – because going out makes us feel good. It lets us fully experience our city. It connects us to a community. And it gives us memories that last. DICE has gone from being a six-person company in London to one of the fastest-growing consumer businesses in Europe, with offices in Paris, Barcelona, Milan, Los Angeles and Sydney. It was time to rebrand to represent its community of fans more accurately. They’ve been at the core of the business since day one, and now they’re firmly at the core of the brand too.
DICE – Be The Fan
Award: Shortlist
Shortlist / Branding / Brand Refresh / 2020
Woolwich Contemporary Print Fair
Entrant：Johnson Banks
Client：Woolwich Contemporary Print Fair
Country：United Kingdom
伍尔维奇当代版画博览会是唯一针对当代艺术家的活动。它需要一个创意的钩子来吸引主要受众-分别在30岁和40岁左右的家庭中寻找独特艺术品的人们。该解决方案是一项综合性的活动，将混合的消息传递，幽默和折衷主义的室内设计结合在一起，以反映大多数艺术品在购买时都考虑了国内空间的事实，而参观者正在寻找适合的艺术品。
Woolwich Contemporary Print Fair is the only event concentrating on contemporary, living artists. It needed a creative hook to attract its primary audience – those in their 30s and 40s looking for unique art for their homes. The solution is an integrated campaign that combines mixed messaging, humour and eclectic interior design to mirror the fact that most art is bought with a domestic space in mind – and that visitors are looking to find art that fits.
Woolwich Contemporary Print Fair
Award: Shortlist
Shortlist / Branding / Tone of Voice / 2020
文化类
Nakagin Capsule Business Card
Entrant: Dentsu Inc.
Client: Nakagin Capsule Tower Preservation and Restoration Project
Country: Japan
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Nakagin胶囊塔是新陈代谢建筑运动的代表，该建筑物能够添加胶囊（房间）。尽管被评选为世界遗产，但这座标志性建筑仍有被拆除的危险。作为Nakagin保护运动的一部分，Dentsu Inc.将名片转换为一种通讯工具，使您可以亲身体验此Metabolist结构的独特身份。他们在每个胶囊中描绘了不同的生活方式，并通过居民表达了中金胶囊塔的精神。
Nakagin Capsule Tower is representative of the Metabolism architectural movement, with the building capable of adding capsules (rooms). Despite being shortlisted as a World Heritage site, the iconic structure is in danger of demolition. As part of the Nakagin preservation movement, Dentsu Inc converted business cards into a communication tool that enables a firsthand experience of the unique identity of this Metabolist structure. Depicting a different lifestyle in each capsule, they expressed the spirit of Nakagin Capsule Tower through its residents.
Nakagin Capsule Business Card
Award: Wood Pencil
Wood Pencil / Branding / Brand Expression in Print / 2020
Award: Wood Pencil
Wood Pencil / Branding / Brand Expression in Print
Museum of Thousands of Names
Entrant：DADADA Studio
Client：Warsaw Ghetto Museum
Country: Lithuania
华沙犹太区是第二次世界大战和大屠杀历史上最大的悲剧之一。1940-1943年，有多达45万人被迫隔离，监禁并送往集中营和死亡营。如何为华沙贫民窟博物馆创建标识？通过将这座博物馆献给贫民窟的每个人，并不断更改其名称。该类型由意第绪语和拉丁字母创建，贫民窟的受害者的姓名首字母是不断变化的徽标的关键元素，因此没有人会被遗忘。
The Warsaw Ghetto is one of the biggest tragedies in the history of World War II and the Holocaust. Up to 450,000 people were forcefully separated, imprisoned and sent to concentration and death camps in 1940-1943. How is it possible to create an identity for the Warsaw Ghetto Museum? By dedicating this museum to every single person of the ghetto, and changing its name constantly. The type is created from Yiddish and Latin letters, and initials of ghetto victims are the key element of a logo that’s always changing, so no-one can be forgotten.
Museum of Thousands of Names
Award: Graphite Pencil
Graphite Pencil / Branding / New Branding Schemes / 2020
LWLies 80
Entrant: TCO London
Client: Little White Lies
Country: United Kingdom
LWLies是由插图提供动力的电影杂志。这个版本没有什么不同，现在只有插图。向观众展示KineRama，这是一部古老的摄影作品，非常适合此独特的印刷版。该设计的灵感来自乔安娜·霍格（Joanna Hogg）的封面电影《纪念品》（The Souvenir），这是对一位年轻女子进行的一次令人难以忘怀的研究，她发现他们在处于测试关系中时发现了真实的艺术表达。整个杂志上的插图都是使用栅栏动画技术呈现的，并且在整个上世纪为英国电影界的创新主题提供了更广泛的主题庆祝。
LWLies is a film magazine powered by illustration. This edition is no different, only the illustrations now move. Presenting KineRama, an age-old cinematographic process lovingly revivified for this unique print edition. The design draws its inspiration from cover film The Souvenir by Joanna Hogg – a haunting study of a young woman discovering true artistic expression while locked in a testing relationship. Illustration throughout the magazine is presented using a barrier grid animation technique, and serves a wider thematic celebration of innovation in British cinema across the last century.
LWLies 80: The Souvenir + 100 Mould-Breaking British Films
Award: Wood Pencil
Wood Pencil / Illustration / Entire Magazines & Newspapers / 2020
DAZN Creative Branding Scheme
Entrant：DAZN Creative
Client：DAZN
Country：United Kingdom
DAZN内部创意部门的这种身份尊重母品牌的原则，同时说明了创意团队的核心主张-发挥创意。这个想法是创造一种新的全球体育语言。DAZN Creative追查了世界上最具标志性的体育运动，每个运动都换了个新字母。这些字母一起成为DAZN Creative身份的基础。新的“字母”可以对最新的运动时刻做出反应，最终徽标可以根据员工的兴趣或所支持的团队定制。
This identity for the internal creative department at DAZN respects the parent brand’s principles while illustrating the creative team’s core proposition - sporting creative excellence. The idea was to create a new global language of sport. DAZN Creative traced the world’s most iconic sporting moves, with each movement forming a new letter. Together these letters became the building blocks for the DAZN Creative identity. New ‘letters’ could be reactive to the latest sporting moments, and the final logo can be bespoke to the individual employee based on their interests or teams they support.
DAZN Creative Branding Scheme
Award: Shortlist
Shortlist / Branding / New Branding Schemes / 2020
Harley–Davidson
Entrant：Droga5 New York
Client：Harley Davidson
Country：United States
哈雷戴维森是美国的偶像。然而，该品牌面临着新的挑战–车手们正在老化，销量下降，可悲的是，骑行本身变得越来越不相关。但是在一个日益孤立和麻木的世界中，骑车是人们渴望的一种人类体验。因此Droga5专注于骑哈雷戴维森的变革力量。标有“全油门健康”的真相。这项工作着重于骑行的生理，情感，心理甚至精神影响。提供崭新的视角，并渗透到全球的电影，印刷，在线，户外和户外活动中。
Harley-Davidson is an American icon. Yet the brand was facing new challenges – its riders were aging out, sales had slumped and sadly, riding itself was becoming less relevant. But in a world that’s increasingly isolated and numb, riding is the kind of human experience people are craving. So Droga5 focused on the transformative power of riding a Harley-Davidson. A truth labelled Full-Throttle Wellness. The work focused on the physical, emotional, mental, even spiritual effects of riding. Delivering a fresh perspective that filtered into film, print, online, OOH and events across the globe.
Harley–Davidson: Full–Throttle Wellness
Award: Wood Pencil
Wood Pencil / Branding / Campaign Branding & Identity / 2020
时尚类
Andbox Identity System
Entrant: Mother New York
Client: Andbox
Country: United States
Mother Design需要为总部位于纽约的电子竞技组织创建一个平台，该平台不仅可以为小众市场，误解的行业提供信誉，而且可以容纳从活动和团队到内容，服装和赞助的任何内容。名称和视觉效果均受软件开发沙箱概念及其所代表的创造环境的启发。为了表达对纽约市的编码和布局的敬意，Mother Design使用网格告知了Masterbrand的各个方面，包括徽标，版式和动画图形。结果立即传达，包含并体现了游戏世界。
Mother Design needed to create a platform for a New York-based esports organisation that would not only lend credibility to a niche, misunderstood industry, but could house anything from events and teams to content, apparel, and sponsorships. Both name and visuals were inspired by the concept of the software development sandbox, and the creative environment it represents. In a nod to coding and the layout of NYC, Mother Design used a grid to inform every aspect of the masterbrand, including logo, typography, and animated graphics. The result at once communicates, contains, and embodies the world of gaming.
Andbox Identity System
Award: Wood Pencil
Wood Pencil / Branding / New Branding Schemes / 2020
DEMO Design in Motion Festival
Entrant: Mother New York
Client: Andbox
Country: United States
“运动设计节”旨在庆祝来自世界各地最好的工作室，设计师，即将到来的人才和艺术学院的最好的运动。它在阿姆斯特丹中央火车站的所有80个数字屏幕上展示了24小时的工作.
Design in Motion Festival celebrates the finest motion from the finest studios, designers, upcoming talents and art academies from all around the world. It showcased work for 24 hours on all 80 digital screens located in Amsterdam Central train station.
DEMO Design in Motion Festival
Award: Graphite Pencil
Graphite Pencil / Branding / New Branding Schemes / 2020
Cancelled Plans
Entrant: Fleur Isbell Art & Design
Client: Cancelled Plans
Country: United Kingdom
"已取消计划"与当地工厂合作，使用通常在海洋或垃圾填埋场中被丢弃的工业原料来制造时尚耐用的产品。Fleur Isbell Art＆Design创立了一个庆祝非常规和多余材料的品牌。一个喜欢拒绝，大胆，前卫和挑衅的品牌。来源不合格的材料用于置换和变形字体，提供图形语言，以表达多年来改变和挑战工作方式的文化，并且不惧怕勇敢地拥抱新事物。
Cancelled Plans works with local factories, using rejected industrial materials that would usually end up in oceans or landfills to make fashionable and durable products. Fleur Isbell Art & Design created a brand that celebrated unconventional and unwanted materials.. A brand that loves rejects, is bold, edgy and provocative. Sourced rejected materials are used to displace and deform type, informing a graphic language that speaks to the culture of changing and challenging the way things have been done for years – and being unafraid to embrace the new courageously.
Cancelled Plans
Award: Wood Pencil
Wood Pencil / Branding / New Branding Schemes / 2020
Desigual Logo Swap
Entrant：We Are Pi
Client：Desigual
Country：Netherlands
Desigual出生于80年代伊维萨岛的海滩上，体现了同样的激进自由精神。但是，通过让人们在商店中裸奔而闻名的品牌已经失去了魔力。为了扭转局面并重新利用其DNA，We Are Pi做了一些根本性的事情：将其徽标永久地向后翻转。它通过专门的活动和新的服装系列在商店中推出；到处都是激进的自由精神，这仍然是他们的品牌。
Desigual was born on the beaches of 80s Ibiza, and embodies the same radical free spirit. However the brand that made its name by getting people to get naked in its stores had lost its mojo. To turn things around and tap back into its DNA, We Are Pi did something radical: permanently flipping its logo backwards. It launched in stores in a dedicated campaign and with a new clothing line; showing radical free spirits everywhere this was still their brand.
Desigual Logo Swap
Award: Wood Pencil
Wood Pencil / Branding / Brand Refresh / 2020
Fremtind
Entrant：Scandinavian Design Group
Client：Fremtind Forsikring AS
Country：Norway
通过融合技术，专业知识和知识，Fremtind于2019年1月1日成立，是一家新的保险公司，由挪威两个最大的金融服务集团合并而成。目的是要成为所有竞争对手中最可取的，并将Fremtind定位为未来的人寿保险公司，专注于植根于客户洞察力和需求的数字创新。该公司需要视觉形象来帮助实现其目标，而Fremtind如今已成为最受人们欢迎的工作场所之一，并在挪威市场上大放异彩。
Through a fusion of technology, expertise and knowledge, Fremtind was created on January 1st, 2019, as a new insurance company that came out of a merger between two of Norway’s largest financial service groups. The aim was to become the most preferable of all competitors, and position Fremtind as the life insurance company for the future, focusing on digital innovation that’s rooted in customer insights and needs. The company needed a visual identity to help reach its goals, and Fremtind is today amongst the most popular places to work having marked its territory in the Norwegian market.
Fremtind – Shaping the Future of Insurance
Award: Shortlist
Shortlist / Branding / New Branding Schemes / 2020
BACKGROUND
1962年，一群设计师和艺术总监齐聚一堂，共同庆祝创意交流并提高行业标准。
小组成员包括大卫·贝利（David Bailey），特伦斯·多诺万（Terence Donovan）和艾伦·弗莱彻（Alan Fletcher）。自称为英国设计与艺术指导，第二年，他们举办了首届颁奖活动。他们很挑剔。从2500个参赛作品中，他们仅选择16件作品即可收到即将垂涎的D＆AD Yellow Pencil；同类首创。
如今，英国设计与艺术指导公司发展壮大，但名称却被缩减。现在D＆AD，其成员不仅代表英国，而且代表全球的创意设计和广告界。
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