Japan Series 日本系列 7 | Top Brands in Japan 日本顶级品牌

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Some of the biggest companies in the world are found in Japan. From the world's largest carmakers, such as Toyota and Honda, to leading electronics companies and fashionable Japanese clothing brands, Japan has had a huge impact on the global business and consumer market. 

说到日本，还一定会提到日本的食品和其主要公司，比如Ajinomoto，Kikkoman等待。当然，日本也以尼康、佳能和奥林巴斯等领先的摄影设备公司而闻名。日本的时尚品牌也在全球掀起了风暴，优衣库（Uniqlo）和BAPE等出口产品纷纷上市。你认为哪个日本公司和日本品牌的产品质量最高，全面性最好？

When we talk about Japan, we won't forget the Japanese food and major companies, such as Ajinomoto and Kikkoman. Of course, Japan is also famous for leading photography companies such as Nikon, Canon and Olympus. Japanese fashion brands have also set off a storm in the world, with exports such as UNIQLO and bape coming on the market. Which Japanese company and brand do you think has the best product quality and comprehensiveness? 

在日本有一些世界上最大的公司。从丰田（Toyota），本田（Honda）等全球最大汽车制造商，到领先的电子公司和时尚的日本服装品牌，日本对全球商业和消费市场产生了巨大影响。

According to Interbrand’s “Best Japan Brands 2019”, including Japanese brands ranked by brand value, Japan’s Best Global Brands top 40, and Japan’s Best Domestic Brands top 40.

"Toyota ranked first in the world's best brands for 11 consecutive years. Kao and Terumo made its debut in the ranks of the world's best brands in Japan. For the first time, Mercari has become one of the best domestic brands in Japan."

根据Interbrand的“2019年最佳日本品牌”，包括按品牌价值排名的日本品牌、日本全球最佳品牌前40名和日本国内最佳品牌前40名。

“丰田连续11年在日本全球最佳品牌中排名第一。花王和泰尔茂株式会社在日本全球最佳品牌行列中首次亮相。梅卡里首次出现在日本最佳国产品牌行列。”

From the overall ranking of different industries, the three most eye-catching market segments are finance (11 brands), automobile (9 brands) and retail (9 brands). Cosmetics and toiletry brands, such as Kao, Shiseido, and KOSÉ, showed growth in 2019. In addition, brands that offer new business models and unprecedented services have grown significantly, including ZOZOTOWN and Mercari, which was listed on the Tokyo Stock Exchange in 2018, and it now qualify for valuation.

从不同行业的整体排名来看，表现最抢眼的三个细分市场分别是金融（11个品牌）、汽车（9个品牌）和零售（9个品牌）。化妆品和化妆品品牌在2019年都有了增长，如花王、资生堂和可可。此外，提供新的商业模式和前所未有的服务的品牌实现了显著增长，包括佐佐敦（ZOZOTOWN）和2018年在东京证券交易所（Tokyo Stock Exchange）上市的梅卡里（Mercari），使其现在具备了估值资格。

Japan’s Best Global Brands (JBGB) 2019

日本最佳全球品牌（JBGB）2019

Four of the top 10 brands of JBGB 2019 were automotive: Toyota at the top spot for the 11th consecutive year (+6% from the previous year), Honda (2nd place, +4% from the previous year), Nissan (3rd place, +6% from the previous year), and Subaru (10th place, +5% from the previous year). With Bridgestone (12th place, +10% from the previous year) and Suzuki (16th place, +23% from the previous year), the overall ranking had nine automotive brands in the Top 40, demonstrating the recent strengthening of this sector.

JBGB 2019十大品牌中有四个是汽车品牌：丰田连续第11年位居榜首（较上年增长6%）、本田（第2位，较上年增长4%）、日产（第3位，较上年增长6%）和斯巴鲁（第10位，较上年增长5%）。普利司通（第12位，较上年增长10%）和铃木（第16位，较上年增长23%），排名前40的汽车品牌共有9个，显示出该行业最近的实力。

By meeting the Global Standard of having more than 30% of sales overseas, Kao (14th place, +11% from the previous year) moved from the JBDB to the JBGD, showing the steady progress of Japanese brands toward globalization. (In the period Interbrand has been compiling these reports, brands that have moved to JBGB from JBDB include UNIQLO and Yakult in 2015, MUFG in 2016, Tokio Marine and MUJI in 2017, and Mizuho and SMBC in 2018, making Kao the 8th.)

通过达到30%以上海外销售的全球标准，Kao（第14位，较上年增长11%）从JBDB转移到了JBGD，从这里可以看到日本品牌向全球化的稳步发展。（在11年的时间里，从JBDB转移到JBGB的品牌包括2015年优衣库（UNIQLO）和益力多（Yakult），2016年的MUFG，2017年的Tokio Marine和MUJI，2018年的Mizuho和SMBC，意思是Kao在11年里是第8个。）

The five Top Growing Brands (defined by the year-on-year growth rate increase in brand value) are Shiseido (15th place, +30% growth from 2018), Suzuki (16th place, +23% growth from 2018), Yamaha (25th place, +20% growth from 2018), Nintendo (9th place, +19% growth from 2018) and UNIQLO (8th place, +19% growth from 2018).

五个增长最快的品牌（按品牌价值同比增长率定义）分别是资生堂（第15位，较2018年增长30%）、铃木（第16位，较2018年增长23%）、雅马哈（第25位，较2018年增长20%）、任天堂（第9位，较2018年增长19%）和优衣库（第8位，较2018年增长19%）。

Japan’s Best Domestic Brands (JBDB) 2019

2019年日本最佳国内品牌

NTT DOCOMO (-1% from the previous year) took the top spot for JBDB 2019 for the 9th consecutive year, followed by SoftBank (2nd place, -6% from the previous year) and au (3rd place, +2% from the previous year), marking the 4th consecutive year that the three major telecommunications companies ranked in the top three.

NTT DOCOMO（较上年下降1%）连续第9年蝉联JBDB 2019年度榜首，紧随其后的是软银（排名第二，较上年下降6%）和澳优《au》（排名第三，较上年上升2%），这是三大电信公司连续第4年跻身前三。

The five Top Growing Domestic Brands (defined by the year-on-year growth rate increase in brand value) are ZOZOTOWN (25th place, 38% growth from 2018), KOSÉ (12th place, 27% growth from 2018), Asahi (7th place, 25% growth from 2018), Matsumotokiyoshi (29th place, 21% growth from 2018) and Nitori (33rd place, 21% growth from 2018).

增长最快的五个国内品牌（根据品牌价值同比增长率定义）分别是：佐佐敦（第25位，2018年增长38%）、柯塞（第12位，2018年增长27%）、朝日（第7位，2018年增长25%）、松本刚明（第29位，2018年增长21%）和Nitori（第33位，2018年增长21%）。

Below are the top 40 Japanese brands ranked by revenue.

以下是按收入排名前40日本品牌。

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