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Routledge,Bloomsbury,Springer,Multilingual Matters, De Gruyeter, John Benjamins, Equinox,Cambridge,Oxford.

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关键词:多模态话语分析，科普话语，Ted Talk

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2023年6月新出版的多模态科普话语分析

Popularizing Science in the Digital Era A Multimodal Genre Perspective on TED Talk Videos

作者：Sichen Xia 夏思宸

ISBN :: 9781032263656

出版时间：2023年新书

出版社：Routledge

内容简介

This book offers a comprehensive overview of TED talks as a digital-multimodal video genre, exploring the ways in which myriad rhetorical, structural, digital, and multimodal resources are used to communicate scientific knowledge to lay audiences.Drawing on insights from genre analysis, the systemic functional approach to multimodal discourse analysis, and the social semiotic approach to multimodality, the volume examines the communicative contexts in which TED talks are constructed, their rhetorical structure, the deployment of multimodal tools, and diachronic developments. The book reflects on the ways in which TED talks are uniquely positioned to offer new insights into how experts disseminate scientific knowledge for non-specialist audiences, constructed as they are within a community defined by a fluidity and diversity of audiences and speakers. The volume offers strategies for not only making the process of disseminating specialized knowledge more engaging and accessible but also expanding their own semiotic and communicative repertoires, increasingly crucial in our digitally driven era.This book will be of interest to students and scholars of English for Specific Purposes, multimodality, discourse analysis, and digital communication.

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作者简介

Dr. Sichen Xia is Lecturer at the School of Humanities and Social Science, The Chinese University of Hong Kong, Shenzhen. Her research interests include English for Specific Purposes, genre analysis, multimodality, scientific popularization, and digital literacy.

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